Importance of being “always reachable”

Importance of being “always reachable”

Importance of being
“always reachable”
Global GfK survey
June 2016
© GfK 2016 | Importance of being “always reachable”
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Countries covered, methodology and sample size
GfK interviewed more than 28,000 consumers (aged 15 and older) in 23 countries. The data have been collected through
online interviews and Face-to-Face interviews (in Portugal). The data have been weighted to reflect the demographic
composition of the online population age 15+ in each market.
Argentina (online/n=1011)
Japan (online/n=1533)
Australia (online/n=1000)
Mexico (online/n=1029)
Belgium (online/n=1012)
Netherlands (online/n=1001)
Brazil (online/n=1512)
Poland (online/n=1005)
Canada (online/n=1012)
Portugal (F2F/n=1250)
China (online/n=1501)
Russia (online/n=1514)
Czech Republic (online/n=1003) South Korea (online/n=1000)
France (online/n=1517)
Spain (online/n=1534)
Germany (online/n=1511)
Sweden (online/n=1000)
Hong Kong (online/n=1003)
Turkey (online/n=831)
Italy (online/n=1521)
UK (online/n=1501)
USA (online/n=1536)
© GfK 2016 | Importance of being “always reachable”
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Question
De seguida vou ler-lhe uma frase genérica sobre atitudes em relação às necessidades de
tecnologia e informação. Indique por favor até que ponto concorda ou não com a frase. Utilize a
seguinte escala, onde 1 significa “discordo totalmente” e 7 significa “concordo totalmente”.
“Para mim, é importante estar sempre acessível, onde quer que esteja”
Os dados utilizados no presente relatório são relativos ao top 2 boxes (concordância) e
bottom 2 boxes (discordância)
© GfK 2016 | Importance of being “always reachable”
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Global results
© GfK 2016 | Importance of being “always reachable”
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Highlights
 Internationally, 42 percent of the online population agree firmly with the
statement “To me, it is important to always be reachable wherever I am”
 Portugal with results very much in line with the global average (44%)
 Only 11 percent disagree firmly
 Russia, China, Turkey, Mexico and Portugal show the highest agreement (Top 5 countries)
 Germany, Sweden, Canada and Netherlands are the only countries where
greater numbers firmly disagree than agree
 Nearly half of 30-39 year olds say “always reachable” is important
 “Always reachable” demand is only slightly higher among women
Source: GfK survey among 28,000+ (ages 15+) in 23 countries (data collection: online and F2F in Portugal). Top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale
© GfK 2016 | Importance of being “always reachable”
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“Para mim, é importante estar sempre acessível, onde quer
que esteja”
Média Global
42%
Agree
Portugal
44%
11%
Disagree
8%
Source: GfK survey among 28,000+ (ages 15+) in 23 countries (data collection: online and F2F in Portugal). Top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale
© GfK 2016 | Importance of being “always reachable”
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“Para mim, é importante estar sempre acessível, onde quer
que esteja”
% Agreement
45
40
Male
Média Global
43
43
Female
Portugal
Source: GfK survey among 28,000+ (ages 15+) in 23 countries (data collection: online and F2F in Portugal). Top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale
© GfK 2016 | Importance of being “always reachable”
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“Para mim, é importante estar sempre acessível, onde quer
que esteja”
% Agreement
70
69
43
45
47
55
42
48
33
38
29
22
15-19 years
20-29 years
30-39 years
Média Global
40-49 years
50-59 years
60+ years
Portugal
Source: GfK survey among 28,000+ (ages 15+) in 23 countries (data collection: online and F2F in Portugal). Top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale
© GfK 2016 | Importance of being “always reachable”
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“Para mim, é importante estar sempre acessível, onde
quer que esteja”
% Agreement
55,6
55,5
53,4
49,8
44,0
41,7
40,5
38,1
37,3
37,2
36,8
30,6
29,5
28,9
27,5
27,4
26,8
23,1
22,8
22,0
21,8
21,5
17,8
16,1
Source: GfK survey among 28,000+ (ages 15+) in 23 countries (data collection: online and F2F in Portugal). Top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale
© GfK 2016 | Importance of being “always reachable”
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“Para mim, é importante estar sempre acessível, onde
quer que esteja”
% Disagreement
33,7
27,7
23,8
22,6
21,1
20,6
16,6
16,1
15,8
15,8
14,9
14,7
14,7
13,2
10,5
9,1
8,4
8,2
6,0
5,8
5,7
5,0
2,8
2,3
Source: GfK survey among 28,000+ (ages 15+) in 23 countries (data collection: online and F2F in Portugal). Top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale
© GfK 2016 | Importance of being “always reachable”
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For more information please contact
Marketing&Communications Portugal
[email protected]
© GfK 2016 | Importance of being “always reachable”
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