Faces of the Kurfürstendamm

Kurfürstendamm Berlin
Uwe Timm
board member AG City
DER KURFÜRSTENDAMM
The brand KURFÜRSTENDAMM
Ku`damm Shopping is an experience
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A marketing agency organized on behalf of the AG City, the revitalization of a world location mark (June 2009)
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Ku`damm Shopping with heart desire
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World city boulevard should be revived as a brand with new ideas and the return to traditional values
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Aim: one of the best known shopping address of Europe as an attractive experience, as a point of view of the
Berliners and her guests from all over the world
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Communication strategies: excluding Events & PR
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International trademarks and small boutiques
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Size, variety and tradition in the centre of the communication
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Expanse of Kurfürstendamm: more than 1.000 football fields
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In 2011 the Ku`damm celebrated his 125-year-old existence
Faces of the Kurfürstendamm
The only feature of the street:
• a unique assortment of:
Shopping / international
Shopping Boulevard
Culture & Entertainment
Live & Work
© STRABAG Real Estate GmbH
The brand KURFÜRSTENDAMM
“One of the leading shopping boulevards in Europe“
International Boulevard of the highest class - the major shopping venue in the city
Special blend of variety, traditionality and internationality - no other shopping destination
in Europe provides this special blend
Faces of the Kurfürstendamm
Shopping / international Shopping Boulevard
Kurfürstendamm & Tauentzienstraße
• two connected shoppingstreets for 4,2 kilometers
• leaded by branch and owner shops
• every trend, every style, every budget
KaDeWe
• opened on 27.03.1907
• 60.000 square meters sales department
© PEEK & Cloppenburg
• biggest department store of Europe
• famous and biggest gourmet department of Europe (7.000 square meters)
© KADEWE
Faces of the Kurfürstendamm
Shopping / international Shopping Boulevard
Europa-Center & Weltkugelbrunnen
• the first Shopping Center of Berlin
• more than 100 Shops
• 15 Restaurants and Bars
• 100 meter high viewing platform
© EUROPA-CENTER BERLIN
Faces of the Kurfürstendamm
International Shopping Boulevard
BIKINI BERLIN
• motto: „shop different – berlins new concept mall“
• coordinated Boutiques, Concept- und Flagship Stores, Restaurants and service providers
• new urban oasis in the City West
• opening on 3. April 2014
• young and creative audience
• a bigger shopping offer
© Bayerische Hausbau GmbH & Co. KG
Faces of the Kurfürstendamm
International Shopping Boulevard
Side streets of the Kurfürstendamm
• charming and with individual atmosphere
• foyer and decorative fronts of the Wilhelmine Time
More Projects:
• 2016 – more retail space with the opening of Upper West
• probably 2019 - Construction of a new shopping mall
on Kurfürstendamm 221
• shortly - building project Kudamm-Karree
• more retail space in the railway station Zoologischer Garten
© STRABAG Real Estate GmbH
Faces of the Kurfürstendamm
Facts & Figures*
• Kurfürstendamm: 3,5 kilometers | Tauentzienstraße: 0,7 kilometers
• potential of retail stores: 390.000 square meter, approximately 1.000 – 1.500 small and big stores
• annual turnover: Kudamm/ Tauentzien: 1,1 billion euro (200.000 square meter sales department)
• part of turnover by tourists: more than 50 %
• turnover per square meter sales department: Kudamm/ Tauentzien: Ø 5.300 euro p.a.
Faces of the Kurfürstendamm
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Net rent retail-area per square meter: Tauentzien: 333 euro
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Kurfürstendamm: 280 euro
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9,255 pedestrians / hour. Tauentzien; Kurfürstendamm 7,345 pedestrians / hour
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Chain stores: 60 % Kurfürstendamm; 89.4 % Tauentzienstraße
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approximately 470 food establishments (26.5 % of all leased stores)
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approximately 438 fashion shops (clothing, shoes, jewelry)
Important openings 2013/2014:
Apple Store, Audi City Berlin, BIKINI BERLIN
(60 Stores und 20 Boxen), BOSS Store Berlin,
Forever 21, Maibach, Mulberry, Nike FlagshipStore,
Pull & Bear, Uniqlo FlagshipStore
*Quellen: Kupsch, TIMM Retail Services GmbH, Comfort, Jones Lang Lasalle
Opening Apple Store Berlin
Faces of the Kurfürstendamm
Sights:
„Kaiser-Wilhelm-Gedächtniskirche“
• 1891 – 95 architect - Schwechten
• 1943 – destroyed
• War Memorial - exists on the ruin of the first church and the new church building
• 1961 – Egon Eiermann built a new church
„Europa-Center with the Weltkugelbrunnen“
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2015 – 50 year anniversary – the oldest
Shopping-Center of Berlin
Faces of the Kurfürstendamm
Sights:
„Neues Kranzler Eck“
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Architect: Helmut Jahn (1998 – 2000)
1932 – Opening of Café Kranzler
famous for „people watching“
1893 – 1915 – Café of the West, visited by artists
„Wittenbergplatz Station“
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1910 – 13 - Alfred Grenander, Inventor from metros and
elevated trains
„Zoo and Aquarium“
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open 1844; the oldest and popular zoo
of Europe with 14.249 animals
Faces of the Kurfürstendamm
Culture & Entertainment
„Schaubühne Lehniner Platz“
1928 built by Erich Mendelsohn
Mendelsohn was a founding member of
„Berliner Rings“ – a union of progressive architects with
Ludwig Mies van der Rohe and Walter Gropius
© Torsten Elger
„Theater des Westens“
The best known musicalstage of berlin
with a lot of contemporary musicals
Bernhard Sehring (1895/1896)
Faces of the Kurfürstendamm
Culture & Entertainment
„Theater und Komödie am Kurfürstendamm“
Traditional stages
Contemporary boulevardtheater
Comedies with popular actors
More than 150 Galleries on Kurfürstendamm and secondary roads
© Jirka Jansch
Cinema Paris, Astor-Film Lounge and Zoopalast
The cinema returns! Historical and glamorous restored movie theater
© Zoo Palast Berlin
Faces of the Kurfürstendamm
Live & Work
© FREO
© EUROPA-CENTER BERLIN
Faces of the Kurfürstendamm
Live & Work
© Unit Zürn Werbeagentur GmbH
© Michael Jungblut
ARBEITSGEMEINSCHAFT CITY e. V.
• was founded 1976
• best known and most traditional community of interest in Berlin
• is represented by the Executive Board, Advisory Board and office
Members:
• 354 members
• department Stores, Shopping-Center
• exclusive and owner-managed retail stores
• banks
• service
• hotels & restaurants
• property owners, project developers
• law firms
• theater, cinema, Economic Council of the 1st FC Union Berlin
• Zoologischer Garten, Kaiser-Wilhelm-Gedächtniskirche Berlin
ARBEITSGEMEINSCHAFT CITY e. V.
Bodies:
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Board (9 honorary members, including 1 CEO)
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Advisory Board (24 volunteer members)
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Office (3 full-time employees)
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City-Dienst GmbH Berlin as a subsidiary of the Association (responsible for the
implementation of events & projects)
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Sections of individual jobs
ARBEITSGEMEINSCHAFT CITY e. V.
AG City e. V.
Members
Advocacy
Network
Workspace
City Talks
Newsletter
Urban
Development
Trade
Construction projects
Kudamm de Luxe
Lighting railway bridges
BIG
Pilot project BSR
Traffic of the future
Uniform store opening
sales activities
Events:
Berlin Celebrates IFA
Nex‘xis
Culture &
Tourisms
Christmas Market
Easter Market
Summer In The
City
Classic Days
Berlin lights
ARBEITSGEMEINSCHAFT CITY e. V.
Membership structure
3% 3%
6%
Service
Hotel
13%
44%
Trade
Real estate industry
catering
lawyers
20%
other
11%
ARBEITSGEMEINSCHAFT CITY e. V.
Events & Festivals:
• „Classic Days Berlin“– Oldtimer Event along the Kurfürstendamm
• „Summer In The City“ – International Summerfestival
© Photo Huber
© Agentur Davids, Sven Darmer
© Photo Huber
ARBEITSGEMEINSCHAFT CITY e. V.
Events & Festivals:
• Christmas Market and Easter Market on the Breitscheidplatz
© Photo Huber
• „Berlin Celebrates IFA“ – Satellite Event in Cooperation with Messe Berlin
© Jürgen Sendel, PICTUREBLIND
ARBEITSGEMEINSCHAFT CITY e. V.
Events & Festivals:
• „Berlin leuchtet“ – Lightfestival in Berlin
• „Nex‘xis“ – Fashionevent for the Kurfürstendamm
ARBEITSGEMEINSCHAFT CITY e. V.
Projects:
• „Pilotproject for a clean City West“ – special cleaning Kurfürstendamm
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„Business Improvement District (BID) for Berlins City West“ – Introduction of real
estate and location communities (BIG) - Financing of urban development
ARBEITSGEMEINSCHAFT CITY e. V.
Future / Strategies & Project:
• Traffic of the future and the networking/ interlinking of traffic
ARBEITSGEMEINSCHAFT CITY e. V.
Future / Strategies & projects:
• Function of the town centre – Shoppingstreet vs. Onlinetrading
© Uniqlo
ARBEITSGEMEINSCHAFT CITY e. V.
Thank you for your attention