2016 Show Guide - Brasilian Gaming Congress

Transcrição

www.brasiliangamingcongress.com
Brazilian Gaming Congress
Brasilia • Windsor Plaza • 11 - 12 May 2016
2016 Show Guide
Supported by:
Welcome to the 2nd Brazilian Gaming
Congress
The inaugural Brasilian Gaming Congress
almost three years ago in Rio de Janeiro acted
as a catalyst for the local stakeholders to
unify and build a plan of action to bring legal
gambling back to Brazil.
We’re excited to welcome you to the 2nd BgC,
hosted this time in Brasilia to share regulatory
and policy best practices with the law-makers
now deciding on the shape of legislation.
We would like to include a special thank
you to the Special Commission for National
Development, the Special Commission for the
Regulation of Gaming in Brazil and to all of
our long-time supporters, such as SEAE, IJL &
CAIXA for helping us to understand the evolving
political and business landscape in Brazil.
The future of Brazilian Gaming Congress
Bem-Vindo ao II Brazilian Gaming Congress
O futuro do Brazilian Gaming Congress
As the political and legislative situation
evolves in Brazil, we will continue to work
closely with the key stakeholders and leverage
our partnerships on the ground to keep
providing first-hand critical information to the
global gaming industry, planning their market
entry strategy.
O Brasilian Gaming Congress inaugural
há quase 3 anos no Rio de Janeiro foi um
catalista no processo de legalização do jogo
no país e um impulsionador para que todas as
partes unissem forças para definir um plano
de ação e criar um quadro regulamentar para
a indústria de jogos de azar no Brasil.
Enquanto o Brasil avança em seu processo
de legalização, a Clarion mantem um
relacionamento contínuo com as principais
entidades no Brasil e a alavancar parcerias
locais para podermos providenciar em
primeira mão as informações mais relevantes
ao mundo do jogo e àqueles que planejam a
sua entrada neste mercado.
As the organiser of ICE Totally Gaming,
the world’s largest gaming exhibition, we
are uniquely placed to deliver, through our
international network of commercial and
regulatory experts, the most relevant and high
quality information to newly regulating markets
such as Brazil. Should current bills progress in a
near future, we are ready to bring the next BgC
to Rio de Janeiro, towards the end of the year.
Estamos muito honrados por lhe dar as
boas-vindas à segunda edição do BgC,
desta vez em Brasília para debater e
partilhar as melhores práticas legislativas e
regulamentares com as autoridades que estão
a definir a potencial legislação do jogo.
We welcome you to stay in touch with us to
make sure you’re part of our future initiatives.
We are also grateful to our media and
commercial partners, in particular BNL &
Bandeirantes for helping us to bring BgC back.
Here is to today’s, and future, BgC.
2
Gostariamos de apresentar um agradecimento
especial á Comissao Especial do Marco
Regulatório de jogos no Brasil da Câmara dos
Deputados e a todos os nossos apoiantes
de longo prazo como O IJL, SEAE & Caixa
por nos ajudar a entender melhor o ambiente
político e institucional no Brasil. Estamos
igualmente gratos aos nossos parceiros de
mídia e comerciais, nomeadamente o BNL e
o Grupo Bandeirantes por todo o apoio em
trazer de volta o BgC.
Como organizadores da maior feira de jogos
do Mundo, a ICE Totally Gaming, encontramonos numa posição única, através da nossa
vasta lista de colaboradores internacionais
e peritos em regulamentação, para oferecer
informação da mais alta qualidade e relevância
aos mercados mais recentes ou potenciais
como o do Brasil. Se a proposta lei progredir, a
Clarion já está preparada para trazer o próximo
BgC ao Rio de Janeiro no final deste ano.
Convidamo-lo a manter contato com a equipe
do BgC e assegurar que participa nas nossas
iniciativas futuras.
Um aplauso ao BgC de hoje e do futuro!
Brasilian Gaming Congress
Floor Plan
3
Agenda in English
Wednesday, May 11
8:00
8:45
Registration opens. Morning
refreshments and networking
Moderator: Magnho Jose Santos de Souza,
President, Brazilian Gaming Institute (IJL)
Federal Deputy Herculano Passos, President,
Joint Parliamentary Front in Defense of Tourism,
Chamber of Deputies
Vinicius Lummertz, Former President, Embratur
(June 2015/March 2016)
Paulo Duarte Lopes, Director, Gaming
Regulation and Inspection Agency of Portugal
Chairman’s opening remarks
Magnho Jose Santos de Souza, President,
Brazilian Gaming Institute (IJL)
9:00
Possible impacts on the economy and
estimated revenue contribution that
the legalization of gambling would
bring to Brazil
• Estimating how much money is involved in legal
and illegal betting today
• Outlining the profile of the Brazilian player and
their gaming/entertainment behaviour preferences
• Estimating how much possible revenue is lost to
the illegal gaming market and how much revenue
legalized market could generate for Brazil
• Impacts on economy: job creation, domestic and
foreign investment, revenue from tourism growth
• Scenarios for legalizing jogo do bicho (Brazilian popular
animal game): control, revenue and social aspects. Is
regulation of jogo do bicho even an option?
4
10:00
Legislative update, timeline and scope
of gambling regulation in Brazil – what
to expect and when
• A comprehensive analysis of the bills being
drafted and institutions involved – how will the
activities of the Senate, Chamber of Deputies
and the Ministries converge for a consistent
approach?
• Understanding the political process
• What stage are we at and what are the prospects
for the completion of the process?
• Possible deadlines for project approval and
introduction of gambling in the country
Regis de Oliveira, Lawyer, Professor and Former
Mayor of São Paulo, Magistrate in the São Paulo
State Court and Federal Deputy
Miguel Gerônimo da Nobrega Netto, Legislative
Board - Head of Technical Advisory and Legislative
Assistant Director, Chamber of Deputies
10:45
Coffee break and networking
11:15
Defining the scope of legislation to
safeguard the current status of games
of skill
• Understanding what games of skills are and what
the current legal status is
• The main points of the regulatory frameworks
being discussed in Congress
• How skill gaming has evolved during the times
of gambling prohibition in Brazil and how that
impacts on the legislation
• Game verticals and type of gambling machines
considered for regulation: from video bingo to
online gambling and sports betting
• Making sure the right language is used for
definitions of gambling vs. games in the bills
considered
Wednesday, May 11
11:45
Gustavo Linhares, Director of Sports Excellence
and Events Promotion, DEPES, Ministry of Sports
Igor Federal Trafane, President, Brazilian Texas
Hold’em Confederation (CBTH)
Taking the legalization debate to
the next level: Addressing the key
challenges in the legalization of games
in Brazil and highlighting the solutions
There has been a lot of discussions going on in
Brazil on the pros and cons of regulation and it’s
time to take that debate to the next level. This
BgC panel will attempt to bring up all of the key
challenges being mentioned by the opponents
and those more sceptical about gambling and
present the solutions, based on the experience of
the global markets, but tailored to Brazil.
Social impacts
Creating a legal framework for responsible
gambling to help those with the addiction
problems
Who executes control over gambling
Creating a gambling authority – best practice in
state vs. federal control over gambling
5
Control of gambling
Best practice in controlling and enforcing
regulation
Organized crime, money laundering and
corruption
Creating measures for anti-money laundering and
corruption, creation of the Gamblers’ National List
12:45
Lunch and networking
13:45
The Future of Lotteries
Session 1: The importance of the Lotex
privatisation Law 13.155/2015 for the future
of the legalization process in Brazil – what it
means for the current lottery market and future
market entrants
Public perception of gambling
Highlighting the economic and social impact
of legalized gambling including the creation of
consumer protection measures and consumer
trust
• What has changed with the inclusion of Lotex at
PND – National Privatization Program
Moderator: Marina Pergher Ramos, Senior Legal
Analyst, Gambling Compliance (UK)
Jan Jones Blackhurst, Executive Vice President
Government Relations & Corp. Responsibility ,
Caesars Entertainment Corporation (USA)
Karen Sierra, Latin America Development Director,
GLI Gaming Laboratories International (USA)
Witoldo Hendrich Junior, Director, Hendrich
Lawyers
Paulo Duarte Lopes, Director, Gaming
Regulation and Inspection Agency of Portugal
• Details of execution and privatization process
• The opportunities provided by this law: size of the
business, which companies and services will be
subject to contract
• Understanding the bidding process rules for
successful entry
• New business opportunities
Deusdina Pereira, Vice President Government
Funds and Lotteries, Caixa Econômica Federal
Sesson 2: The market and opportunities for State
Lotteries: New products in retail and online
Roberto Brasil Fernandes, Legal Counsel,
ABLE (Brazilian State Lottery Association) and
Chamber of Deputies’ Accredited Lawyer
Wednesday, May 11
14:45
Tax architecture of gambling – optimal
models for Brazil
• Analysis of the bills in Brazil that impact the
taxation of gambling
• The peculiarities of each vertical: casino, bingo,
jogo do bicho/animal game, online games –
understanding how they should influence taxation
proposed
• The inflow models for states, municipalities and
federal union
• Positive and negative points of the models under
discussion
Moderator: Luiz Felipe Maia, Director,
Franco,Yoshiyasu, Maia, Simões & D’Alessio
Advogados
Daniel Corrêa Homem de Carvalho, Partner
Homem de Carvalho & Pizzolante Advogados
Associados
Rafael Rodrigo Bruno, Partner, GBSA – Lawyers
Society
6
15:30
Benchmarking gambling policy models
around the world – what lessons could
be relevant to Brazil?
• Understanding various legalization models and
their rationale in various countries
• What are the main business models for gambling
legalization and what economic and social
impacts they’ve had: Integrated Resorts; small/
regional casinos, family-run businesses, online
gambling, state-run vs. fully liberalized markets
etc.
• Combatting the challenge of public perception of
gambling
• What are the most successful measures
Moderator: Fredric E. Gushin, Managing Director,
Spectrum Gaming Group (USA)
Jan Jones-Blackhurst, Executive Vice President
Government Relations & Corp. Responsibility,
José Miguel Chueca Santa María, General
Manager, Educativa Peru (Peru)
Joseph Levy, CEO, PMU Brazil (France)
Oscar Madureira, Senior Legal Counsel, Melco
Crown Entertainment (Macau)
16:30
17:00
Developing technical standards and
requirements for regulated gambling –
testing, certification and compliance to
ensure a fully controlled environment
• Understanding the technology of gambling in the
regulatory process
• What are various elements of gambling
compliance to include in regulation: age and ID
verification, geo location, responsible gambling,
AML
• The importance, role and framework for game and
machine testing to ensure the integrity of games
Moderator: José Miguel Chueca Santa María,
General Manager, Educativa Peru (Peru)
André Wilsenach, Executive Director, International
Center for Gaming Regulation, UNLV (USA)
Marzia Turrini, SVP Southern Europe & South
America, BMM Testlabs (USA)
Igor Santana, Systems Sales Manager, Scientific
Games
Wednesday, May 11
17:45
Avoiding historical mistakes in the
creation of the gambling market in Brazil
• Historical look at bingo operations in Brazil – what
went wrong and how the stakeholders have learnt
to avoid those mistakes
• Outlining regulatory framework for bingos in the
past – how the current proposals learn from the
past
19:30 – 22:30
BgC Networking Reception at Ilha das
Tribos
Cocktails canapés and drinks reception.
Sponsored by:
• Inspection and control
Moderator: Magnho Jose Santos de Souza,
President, Brazilian Game Institute (IJL)
Luiz Carlos Prestes Filho, Expert in Culture
Economics and Local Economic Development
Maria Luiza Kurban Jobim, Academic Research,
Kent Law School ( UK)
Ollavo Sales, President, ABRABINCS (Brazilian
Bingo & Casino Association)
18:30
19:15
7
End of BgC Day One
Coaches Depart from Windsor Plaza to
Ilha das Tribos (Foyer)
Thursday, May 12
8:00
8:45
9:00
Registration opens. Morning
refreshments and networking
Chairwoman’s opening remarks
Maria Luiza Kurban Jobim, Academic Research,
Kent Law School (UK)
have on revenue generated in Brazil – can casino
and bingo only sustain themselves without
availability of regulated sportsbetting?
• Offline and land-based convergence –
opportunities for cross-over in the digital world in
bingo, casino, poker, lotteries, jogo do bicho etc.
Moderator: Alexandre Fonseca, Vice President
Latin America, Lottoland
André Wilsenach, Executive Director, International
Center for Gaming Regulation, UNLV (USA)
Eduardo Morales Hermo, Senior Adviser, Ficom
Leisure (Spain)
Miguel Quesada, Business Development and
Reactivation Manager, MrGreen Online Casino
(Malta)
Oscar Eriksson, Head of Global Expansion,
Leo Vegas Gaming Group (Malta)
Regulating, controlling and taxing
online gambling – what are the
differences from other forms of
gambling regulation?
• Introduction to online gambling: numbers, case
studies, countries where it has been regulated,
regulatory models, technology and ecosystem
• How to regulate online gambling in Brazil: optimal
models, case studies, comparisons
• Betting on real events and their impact on the
market: what it is, how it works, how to tax
• Regulating online casino vs. bingo vs.
sportsbetting and vs. poker – diversity of
regulatory, business and taxation models
• The impact that sports betting regulation could
8
and European Union: challenges, differences
and convergences; gaming modalities and their
impacts on addiction to pathologic gamblers:
drawing efficient methods in the prevention and
treatment of problem and pathologic gambling
10:00
• The main measures to prevent Gambling
Addiction: regulatory mechanisms, players’ black
list, professional help
• Ways to encourage responsible gaming
• Myth or Reality: The liberation of games increases
rates of Gambling Addiction?
Peter Murray, Head of Gaming and Consumer
Services, GB Group
Toni Williams, Professor, Kent Law School (UK)
10:45
Player protection and responsible
gaming: preventing gambling addiction
in a legalized environment
• Responsible gambling – lessons to Brazil from
a comparative analysis: enforcing the principle of
responsible gambling in England, Wales, Canada
Thursday, May 12
11:15
Ensuring security and integrity of
games: effective solutions to combat
money laundering and suspicious
betting activities
Antonio Carlos Ferreira de Souza, Director of
Analysis and Surveillance, COAF
Bráulio Melo, Federal Agent, Federal Police
Federico Lannes, International Business
Consultant (Argentina)
Thierry Pujol, Sport Integrity Director, Française
des Jeux FDJ (France)
• Safety measures to be implemented in any
gaming business to ensure the integrity of games
• What is the role of legalization and regulation
• Anti-Money Laundering: understanding the
relation between regulation and money laundering
threats; working together with key stakeholders:
e.g. banks, enforcement agencies etc. to
ensure threats are identified and addressed, risk
management money laundering and financing of
terrorism in the casino industry, applying riskbased approach in AML programs; internal control
systems, risk assessment, detection and reporting
plan; risks and control objectives and regulatory
framework
• Preventing match-fixing: Understanding the size
of the problem, geographical threats and the role
of institutions such as Global Lottery Monitoring
System in identifying suspicious activities – what
is the link between the regulation of gaming and
integrity of sports games
9
12:15
Final Debate: Taking action - building
an effective plan for the future of
gambling in Brazil
• What are the most important issues to consider
going forward?
• What is the most appropriate model for Brazil,
based on the experiences from global markets?
• How to adapt the solution used by some countries
to national reality
• Creating a sustainable industry that protects
players, provides revenue to the state and benefits
the industry and its employees
Federal Deputy Nelson Marquezelli, Chamber of
Deputies
Federal Deputy Nelson Marquezelli, Chamber
of Deputies
Josè Antônio Vernucci, Institutional Affairs
Director, Codere
13:15
Lunch and networking
14:15 – 17:45
WORKSHOP: Preparing to enter the
Brazilian gaming market
14:15
Session 1: Understanding the size of
the commercial opportunity for both
local and international organizations –
who is best placed to enter the newly
regulated market?
Commercial Opportunities/Options/Strategies for
Brazil Gaming:
“Bust-out Methodology”
• Politically expedient
• Get-rich-quick local investment/operators
• Short term strategy
• Market saturation of games and venues with
diminishing returns of governmental revenue
Thursday, May 12
“Sustainable Methodology”
• International vendors involved
• Capital invested/returned to local & foreign investors
• Long term strategy
• Ever increasing revenue to government
Kip Peterson, CEO, Thorsborg Institute ( USA)
15:00
16:00
Financial Institution, Ministry of Foreign Relations
(Itamaraty), Federal Police - Federal Revenue
of Brazil, Brazil’s Central Bank, Ministry of
Labour and Employment - MDIC-Ministry of
Development, Industry and Foreign Trade and the
DNRC - National Department of Trade Registration
for the records and accompaniments
Roberto Brasil Fernandes, Partner,
Brasil Fernandez Advogados Associados
Session 2: How to organize
administratively and legally –
understanding the most appropriate
model for each type of business:
• Acquiring equity interest in a Brazilian company
• Establishing a new company in the country for the
same purpose
16:45
• Adopt another way to settle in the country
envisaged by law
• Choosing the best corporate and tax frameworks
Edgar Lenzi, CEO, Betconsult
15:45
10
Session 3: Understanding the
formalities of different institutions and
regulatory bodies:
Session 4: The step-by-step
procedures and time required for each
stage
Roberto Brasil Fernandes, Partner,
Brasil Fernandez Advogados Associados
17:15
Session 5: Understanding the bidding
processes and the required preparation
17:45
End of BgC
Networking Opportunities at Brazilian Gaming Congress
At BgC we recognise that Networking is one of the single most powerful tools to
accelerate and sustain success for any individual or business. Networking is
about making connections and building enduring, mutually beneficial relationships.
Close to 200 high-profile industry professionals are attending BgC, so finding someone
or something new will be easy – here is how we would like to help;
Extended expo and network times during
BgC offers dedicated time for industry
professionals
BgC Networking Reception
Venue: Ilha Das Tribos
Coaches depart from Windsor Plaza at 19.15
Timings:19.30 – 22.30
Cocktails canapés and drinks reception.
11
BgC Networking Reception after Day 1
will allow delegates to mix and in a more
relaxed environment.
Sponsored by:
Networking at a Glance
Wednesday 11 May
08.00
Registration Opens (Morning Refreshments)
Paris Room Foyer
10.45
Coffee Break & Networking
Pergola da Cascata
12.45
Lunch & Networking
Cascata Restaurant
16.30
Pergola da Cascata
19:15
Coaches depart from the hotel to Ilha das Tribos
Hotel Foyer
19.30
BgC Networking Reception
Ilha das tribos
Thursday 12 May
08.00
Registration Opens (Morning Refreshments)
Paris Room Foyer
10.45
Pergola da Cascata
13.15
Lunch & Networking
Cascata Restaurant
15.45
Workshop Coffee Break & Refreshment
Pergola da Cascata
Speakers
Magnho José Santos de Souza,
Presidente, Instituto do Jogo Legal (IJL)
Miguel Gerônimo da Nobrega Netto,
Diretoria Legislativa, Chefe da Assessoria
Técnica e Diretor Legislativo Substituto,
Câmara dos Deputados
Witoldo Hendrich, Junior, Director,
Hendrich Lawyers
Deputado Federal Herculano Passos,
Presidente da Frente Parlamentar Mista em
Defesa do Turismo no Congresso Nacional,
Gustavo Linhares, Dir. Excelencia,
Esportiva, Promoção,Eventos DEPES,
Ministério do Esporte
Igor Federal, Presidente, CBTH Federação Brasileira do Texas Hold’em
Vinicius Lummertz, ex-Presidente,
Embratur (June 2015/March 2016)
Marina Pergher Ramos, Senior Legal
Analyst, Gambling Compliance (UK)
Deusdina Pereira, Vice-Presidente de
Fundos do Governo e Loterias, Caixa
Econômica Federal
Paulo Duarte Lopes,
Diretor, Serviço de Regulação e Inspeção
de Jogos (Portugal)
Jan Jones Blackhurst, Executive Vice
President Government Relations & Corp,
Caesar Entertainment Corporation (USA)
Roberto Brasil Fernandes, Advogado
Sênior, Brasil Fernandes Advogados
Associados
Regis de Oliveira, Advogado, Professor
e previamente Prefeito de São Paulo,
Magistrado no Tribunal do Estado de
São Paulo e Deputado Federal
12
Luiz Felipe Maia, Diretor, Franco,
Yoshiyasu, Maia, Simões & D’alessio
Advogados
Speakers
Daniel Corrêa Homem de Carvalho,
Sócio, Lins Homem de Carvalho e
Pizzolante Advogados Associados
Oscar Madureira, Senior Legal Counsel,
Melco Crown Entertainment (Macau)
Olavo Sales, Presidente, ABRABINCS
Associação Brasileira de Bingos,
Cassinos & similares
Rafael Rodrigo Bruno, Sócio,
GBSA - Sociedade de Advogados
Marzia Turrini, SVP Southern Europe &
South America, BMM Testlabs (USA)
Alexandre Fonseca, Vice-Presidente da
America Latina, Lottoland
Fred Gushin, Managing Director,
Spectrum Gaming Group
Luiz Carlos Prestes Filho,
Especialista em Economia da Cultura
e Desenvolvimento Econômico Local
& Coordenador Editorial da revista
‘Inteligência Empresarial’’ do CRIECoppe/UFRJ
André Wilsenach, Executive Director,
International Center for Gaming
Regulation, UNLV (USA)
José Miguel Chueca Santa María,
General Manager, Educativa Peru (Peru)
Joseph Levy, CEO, PMU Brazil (France)
13
Maria Luiza Kurban Jobim, Academic
Research, Kent Law School (UK)
Eduardo Morales Hermo, Senior Adviser,
Ficom Leisure (Spain)
Miguel Quesada, Business Development
and Reactivation Manager, Mr. Green
Online Casino (Malta)
Speakers
14
Oscar Eriksson, Head of Global Expansion,
Leo Vegas Gaming Group (Malta)
Bráulio Melo, Delegado, Policia Federal
Igor Santana, Systems Sales Manager,
Scientific Games
Toni Williams, Professor, Kent Law
School (UK)
Deputado Federal Nelson Marquezelli,
Deputado Federal, São Paulo, Câmara
dos Deputados
Peter Murray, Head of Gaming and
Customer Experience, GB Group
Federico Lannes, International Business
Consultant (Argentina)
Kip Peterson, CEO, Thorsborg Institute
(USA)
Thierry Pujol, Sport Integrity Director,
Française des Jeux (France)
Antônio Carlos Ferreira de Souza,
Diretor de Análise e Fiscalização, COAF
José Antônio Vernucci, Institutional Affairs
Director, Codere Brasil
Agenda em Português
Dia 1, Quarta-feira , 11 de Maio
8:00
8:45
Abertura do credenciamento. Café de
boas-vindas e networking
Abertura pelo presidente de mesa do
evento
Magnho Jose Santos de Souza, Presidente,
Instituto do Jogo Legal (IJL)
9:00
Possíveis positivos impactos na
economia e estimativas de contribuiçao
orçamentária que a legalização dos
jogos de azar trariam ao Brasil
• Movimentação atual em apostas legais e
clandestinas
• Qual o perfil e comportamento do jogador
brasileiro
• Quanto se perde com o mercado ilegal de jogos
• Estimativa de arrecadação com a legalização dos
jogos de azar no Brasil
• Impactos na econonia: criação de emprego,
investimentos domésticos, investimentos
estrangeiros
15
• Perspectivas de crescimento com turismo: o que
o Brasil perde no quadro atual e o que viria a
ganhar, quais os possíveis ganhos nos diferentes
cenários de legalização
• Como seria o Jogo do Bicho em um cenário
legalizado: Controle, receitas e aspectos sociais
Moderador: Magnho José Santos de Souza,
Deputado Federal Herculano Passos, Presidente
da Frente Parlamentar Mista em Defesa do Turismo
no Congresso Nacional, Câmara dos Deputados
Paulo Duarte Lopes, Diretor, Serviço de
Regulação e Inspeção de Jogos
Vinicius Lummertz, Ex-Presidente, Embratur
(Junho 2015/Março 2016)
10:00
Atualização e perspectiva legislativa:
regulamentação e exploração dos
jogos no Brasil – O que esperar e
quando
• Uma análise abrangente da legislação e
regulamentação
• As verticais envolvidas
• Em que fase estamos e quais são as perspectivas
para a conclusão do processo?
• Possíveis prazos para a aprovação do projeto e
introdução de jogos de azar no país
Regis de Oliveira, Advogado, Professor, ExPrefeito da Cidade de São Paulo, Magistrado no
Tribunal do Estado de São Paulo e deputado
federal
Miguel Gerônimo da Nobrega Netto, Diretoria
Legislativa, Chefe da Assessoria Técnica e Diretor
legislativo Substituto, Câmara dos Deputados
10:45Intervalo
11:15
para cafe e networking
Definindo o escopo da legislação para
proteger o status atual dos jogos de
habilidade
• Compreender o que são os jogos de habilidade e
qual é o seu estatuto jurídico atual
• Como os jogos de habilidade evoluiram durante
os períodos de proibição do jogo no Brasil e
como isso impacta na legislação
• Compreensão do processo político
• Os principais pontos do Marco Regulatório que
estão sendo discutidos no Congresso Nacional
Dia 11 de Maio – Primeiro dia
• Certificando-se que a linguagem correta é usada
para as definições de jogos vs. jogos de azar nos
projetos de lei considerados
Gustavo Linhares, Diretor de Excelência Esportiva
e Promoção de Eventos, DEPES Ministério do
Esporte
Igor Federal Trafane, Presidente, Confederação
Brasileira de Texas Hold’em (CBTH
11:45
Debate: Identificando os principais
‘desafios’ e apresentando soluções
para a legalização de jogos no Brasil
Existem muitas discussões em andamento no
Brasil sobre os prós e contras da regulamentação
dos jogos, e é hora de levar esse debate para
o próximo estágio. Este painel do Congresso
Brasileiro de Jogos tem como objetivo trazer
todos os desafios-chave citados pelos opositores
e aqueles mais céticos sobre o jogo e apresentar
as soluções, com base na experiência dos
mercados globais, mas adaptado para o Brasil.
Desafios
Soluções – Melhor prática global adequada para
o Brasil
16
Jan Jones Blackhurst, Vice Presidente Executivo
de Relações Governamentais e Corporativas,
Karen Sierra, Diretora de Desenvolvimento LATAM,
Gaming Laboratories International (USA)
Witoldo Hendrich Junior, Diretor, Hendrich
Advogados
Paulo Duarte Lopes, Diretor, Serviço de
Regulação e Inspeção de Jogos (PT)
Impactos sociais
Criação de um modelo jurídico para o jogo
responsável para ajudar aqueles com problemas
de dependência
Quem executa o controle sobre o jogo
Criar uma autoridade do jogo - as melhores
práticas em controle estadual vs. controle federal
sobre jogos de azar vs autarquia federal com
unidades estaduais
Controle dos jogos de azar
Melhores práticas no controle e aplicação de
regulamentação
Crime organizado, a lavagem de dinheiro e
corrupção
Criação de medidas de combate à lavagem de
dinheiro e a corrupção, Criação do cadastro
nacional do jogador
12:45
Almoço & networking
13:45
O Futuro das Loterias
Sessão 1: Lotex - A importância da Lei de
privatização 13.155 / 2015 para o futuro do
processo de legalização de Jogos no Brasil - o
que significa para o mercado de loteria atual e
para os futuros operadores desse mercado
A percepção pública do jogo
Destacando o impacto economico e social do
jogo legalizado incluindo a criação de medidas
de proteção do consumidor e a confiança do
consumidor
• O que mudou com a inclusão da Lotex no PND
Programa Nacional de Privatizaçao?
Moderador: Marina Pergher Ramos, Analista
Legal Senior, Gambling Compliance (UK)
• Como serão estipuladas as regras da concessão
• As perspectivas abertas por esse decreto
• Detalhamento da execução e processo de
desestatização
Sessão 2: O mercado e as oportunidades de
Loterias de Estado: Novos produtos no varejo
e online
Roberto Brasil Fernandes, Conselheiro Legal,
ABLE (Associação Brasileira de Loterias
Estaduais) e Advogado Credenciado da
14:45
A arquitetura tributária dos jogos
• Análise dos projetos de lei no Brasil que
impactam a tributacão dos jogos de azar
• Uma análise sobre a proposta atual
• As peculariedades de cada vertical: casino, bingo,
jogo do bicho, jogos on line
• O modelo de arrecadaçao para estados,
municipios e união federal
• Pontos positivos e negativos do modelo em
discussão
Moderador: Luiz Felipe Maia, Diretor, Franco,
Yoshiyasu Maia, Simões & D’Alessio
Advogados
17
Jan Jones Blackhurst, Vice Presidente Executivo
de Relaçoes Governamentais e Corporativas,
Caesar Entertainment Corporation (USA)
Joseph Levy, CEO, PMU Brasil (França)
Oscar Madureira, Conselheiro Legal Sênior Melco Crown Entertainment (Macau)
Daniel Corrêa Homem de Carvalho, Sócio, Lins,
Homem de Carvalho & Pizzolante Advogados
Associados
Rafael Rodrigo Bruno, Sócio, GBSA –
Sociedade de Advogados
Deusdina Pereira, Vice Presidente de Fundos de
Governo e Loterias, Caixa Econômica Federal
15:30
Benchmarking modelos regulatórios
e fiscais do jogo legalizado em todo
o mundo - que lições podem ser
relevantes para o Brasil?
• Compreensão de vários modelos de legalização e
sua lógica em vários países
• Quais são os principais modelos de negócios
para o jogo legalizado e os impactos econômicos
e sociais que tiveram: Resorts Integrados; casinos
pequenos / regionais, empresas familiares,
jogos de azar on-line, estatal versus mercados
totalmente liberalizados etc.
• Combate ao desafio da percepção do público
sobre os jogos de azar
16:30
17:00
Desenvolvimento de normas e
requisitos técnicos para o jogo
regulamentado - testes, certificação
e conformidades para garantir um
ambiente totalmente controlado
• Compreender a tecnologia de jogos de azar no
processo de regulamentação
• Quais são vários elementos do compliance de
jogo para incluir no regulamentação: idade e
verificação de identidade, localização geografica,
jogo responsável
• Quais são as medidas mais bem sucedidas
Moderador: Fred Gushin, Managing Director,
Spectrum Gaming Group (USA)
José Miguel Chueca Santa María, Diretor,
Educativa Peru (Peru)
• A importância, o papel e o modelo do teste das
máquinas de jogos para garantir a integridade dos
jogos
Moderador: José Miguel Chueca Santa María,
Diretor, Educativa Peru (Peru)
André Wilsenach, Diretor Executivo, International
Center for Gaming Regulation
Marzia Turrini, SVP Southern Europe & South
America, BMM Testlabs (USA)
Igor Santana, Gerente de Vendas de Sistemas,
Scientific Games
17:45
Evitando erros históricos na criação do
mercado de jogos de azar no Brasil
• Olhar histórico para operações de bingo no Brasil
- o que deu errado e como se aprendeu a evitar
os erros
Maria Luiza Kurban Jobim, Pesquisadora
Academica, Universidade de Direito de Kent
(UK)
Olavo Sales, Presidente, ABRABINCS –
Associação Brasileira de Bingos & Casinos
18:30
Encerramento do primeiro dia do BgC
19:15
Ônibus para a Ilha das Tribos parte do
Windsor Plaza (Foyer)
19.30 - 22.30
BgC Coquetel & Networking
- Ilha Das Tribos
• Delineamento da regulamentação dos bingos no
passado - como as atuais propostas aprenderam
com o passado
• Fiscalização e controle
Moderador: Magnho Jose Santos de Souza,
Luiz Carlos Prestes Filho, Especialista em
Economia da Cultura e Desenvolvimento
Econômico Local
18
Dia 2, Quinta-feira, 12 de Maio
8:00
8:45
Abertura do credenciamento. Café de
boas-vindas e networking
Abertura pelo presidente de mesa do
evento
Maria Luiza Kurban Job, Pesquisa Acadêmica,
Universidade de Kent (UK)
09:00
Regulamentação, controle e tributação
de jogos de azar on-line - quais são as
diferenças na regulamentação?
• Introdução ao jogo online, números, cases, países
onde foi regulamentado, modelos regulatórios,
tecnologia e ecosistema
• Como regulamentar o jogo online no Brasil,
modelos ideais, estudos de caso, comparações.
• As apostas em eventos reais e o seu impacto no
mercado. O que é, como funciona, como tributar.
• Regulamentação de casino online versus Bingo
versus Apostas Desportivas e versus Poker – a
diversidade de regulamentação, de negócios e de
modelos de tributação
19
• O impacto que as apostas esportivas poderiam
gerar no Brasil - Casinos e bingos conseguem
se sustentar sem a regulamentação das apostas
desportivas
• Bingos, casino, poker, loterias e jogos do bicho
online, como fazer a interface deles com as
opções offline.
Moderador: Alexandre Fonseca, Vice Presidente
LATAM, Lottoland
Andre Wilsenach, Diretor Executivo,
International Center for Gaming Regulation,
UNVL (USA)
Eduardo Morales Hermo, Consultor Senior,
Ficom Leisure (Espanha)
Miguel Quesada, Desenvolvimento de Negócios e
Gerente de Reativação, Mr Green Online Casino
(Malta)
Oscar Eriksson, Diretor de Expansão Global,
LeoVegas Gaming Group (Malta)
10:00
Proteção do jogador e jogo
responsável: a prevenção da
dependência do jogo em um ambiente
legalizado
• Jogo Responsável - lições para o Brasil a partir
de uma análise comparativa: fazer respeitar o
princípio de jogo responsável na Inglaterra, País
de Gales, Canadá e União Europeia: desafios,
diferenças e convergências; modalidades de
jogos e seus impactos sobre o vício de jogadores
patológicos: desenho métodos eficientes na
prevenção e tratamento do problema e jogo
patológico
• As principais medidas para prevenção da
Ludopatia: medidas regulatórioas, lista negra de
jogadores, ajuda profissional
• Formas para incentivar o jogo responsável
• Mito ou realidade: A liberação dos jogos, de fato
aumentaria os índices de Ludopatia?
Peter Murray, Diretor de Jogos e Atendimento ao
Cliente, GB Group
Toni Williams, Professor, Universidade de Direito
de Kent (UK)
10:45
11:15
Garantir a segurança e integridade
de jogos: soluções eficazes para
combater lavagem de dinheiro e
atividades suspeitas de apostas
Sistema de Monitorização da Loteria global em
identificar atividades suspeitas - o que é a ligação
entre a regulamentação dos jogos e integridade
dos jogos de esportes
Antonio Carlos Ferreira de Souza, Diretor de
Análise e Fiscalização, COAF
Bráulio Melo, Delegado, Polícia Federal
Federico Lannes, Consultor de Negócios
Internacional (Argentina)
Thierry Pujol, Diretor de Integridade do Esporte,
La Française des Jeux (França)
• As medidas de segurança a serem implementadas
em qualquer negócio do jogo para garantir a
integridade dos jogos
• Qual é o papel da legalização e regulamentação
• Plano Anti-Lavagem de Dinheiro:
compreensão da relação entre ameaças de
regulação e de lavagem de dinheiro; trabalhando
em conjunto com as principais partes
interessadas: por exemplo, bancos, agências
de aplicação etc., para garantir que as ameaças
sejam identificadas e tratadas; gestão de risco
em lavagem de dinheiro e financiamento do
terrorismo na indústria do casino: abordagem
baseada em risco que se aplicam em programas
de aml. sistemas de controle interno. avaliação
de risco, plano de detecção e reporte .
Riscos e objetivos de controle; quadro legal e
regulamentar; responsabilidade legal
• Prevenção de viciação de resultados:
Entendendo o tamanho do problema, ameaças
geográficas e o papel das instituições, tais como
20
12:15
Debate final: Plano de ação: A
construção de um plano eficaz para o
futuro de processo de regularização do
jogo no Brasil
• Quais as questões mais importantes a serem
consideradas ?
• Qual é o modelo mais adequado para o Brasil ?
• Como adaptar a solução utilizada por alguns
países a realidade nacional
• Criando uma indústria sustentável que protege
os jogadores, oferece receitas para o Estado e
beneficia a indústria e seus funcionários
13:15
Nelson Marquezelli, Deputado Federal, São
Paulo, Câmara dos Deputados
José Antônio Vernucci, Diretor de Relações
Institucionais, Codere
Almoço e networking
14:15 – 17:45
WORKSHOP: Preparação para as empresas
entrarem no mercado brasileiro de jogos
14:15
Sessão 1: Entenda o tamanho da
oportunidade comercial para as
empresas locais e internacionais. Quem
está melhor posicionado para entrar no
mercado recentemente regulamentado?
Oportunidades Comerciais / Opções / Estratégias
para Jogos no Brasil:
“Metodologia Bust-out”
• Politicamente conveniente
• Enriqueça rapidamente/ locais de investimento /
operadores
• Estratégia de curto prazo
• A saturação do mercado de jogos e locais com
retornos decrescentes de receita governamental
“Metodologia Sustentável”
• Fornecedores internacionais envolvidos
16:00
• Capital investido / retorno para investidores locais
e estrangeiros
Instituição Financeira, Ministério de Relações
Exteriores (Itamaraty), Polícia Federal, - Receita
Federal do Brasil, Banco Central do Brasil,
Ministério do Trabalho e Emprego - MDIC–
Ministério do Desenvolvimento, Indústria e
Comércio Exterior e o DNRC – Departamento
Nacional de Registro do Comércio para os
registros e acompanhamentos
• Estratégia de longo prazo
Kip Peterson, CEO, Thorsborg Institute ( USA)
15:00
Sessão 2: Como se organizar
administrativamente, contabilmente
e juridicamente, o modelo mais
adequado para cada tipo de negócio:
• Adquirir participação societária de empresa
brasileira,
• Constituir uma nova empresa em território
nacional para o mesmo fim
Roberto Brasil Fernandes, Advogado Sócio,
Brasil Fernandes Advogados Associados
16:45
• Adotar outra forma de estabelecer-se no país
previsto em Lei
• Escolha do melhor enquadramento Societário e
Fiscal
15:45Intervalo
21
para cafe e networking
Sessão 3: Conhecendo as formalidades
das diferentes instituições e órgãos
regulatórios:
Sessão 4: O passo a passo dos
procedimentos e o tempo necessário
para cada fase
Roberto Brasil Fernandes, Advogado Sócio,
Brasil Fernandes Advogados Associados
17:15
Sessão 5: Entendendo os processos de
lecitação e a preparação exigida
17:45
Encerramento do BgC
Oportunidades de Networking no Brazilian Gaming Congress
No BgC nós reconhecemos que Networking é uma das ferramentas mais
ponderosas para o aceleramento ou manutenção do sucesso para qualquer
professional ou empresa. Networking diz respeito à fazer conexões e construir
relacionamentos duradouros, com benefícios mútuos. Aproximadamente 200
profissionais renomados do setor já garantiram sua participação no BgC, por isso, este
será o local propício para encontrar novos contatos e novidades do setor – conheça
algumas de nossas propostas para ajudar este relacionamento;
Tempo extendido para exposição
e networking durante o BgC com
oferecimento de espaço dedicado para os
profissionais do setor
BgC Networking Reception após o 1º
Dia possibilitará um encontro entre os
participantes em um ambiente informal e
descontraído
BgC Coquetel & Networking
Local: Ilha Das Tribos
Ônibus para a Ilha das Tribos parte do Windsor Plaza
às 19h15 (Foyer).
Horários:19.30 – 22.30
Cocktails & canapés vão ser servidas durante o evento.
22
Patrocinado por
Networking at a Glance
Wednesday 11 May
08.00
Abertura do Credenciamento(café de boas vindas)
Paris Room Foyer
10.45
Intervalo & Networking
Pergola da Cascata
12.45
Almoço & Networking
Cascata Restawurant
16.30
Pergola da Cascata
19.15
Ônibus para a Ilha das Tribos parte do Windsor Plaza Foyer
19.30
Coquetel & Networking
Ilha das Tribos
Thursday 12 May
08.00
Abertura do Registro
Paris Room Foyer
10.45
Pergola da Cascata
13.15
Almoço & Networking
Cascata Restaurant
15.45
Intervalo para Workshop, café & Refresco
Pergola da Cascata
Sponsors & Exhibitors
Golden-Race |
Stand Number 4, Exhibitor
Golden Race is the “one stop partner” for virtual sportsbetting and number games. We fulfill
all special needs regarding different clients, countries and habits. By constantly improving
existing products and developing innovative new games, we build up “one stop clients”
that generate the best support for a lifetime partnership. 3D Virtual Football, Prerecorded
video races, Poker, Keno, Perfect6, Live streaming Lotto & Keno games! Golden Race
provides land-based and online operators with reliable & cost-effective solutions.
http://www.goldenrace.com
Betconstruct |
Lanyard Sponsor
BetConstruct is an award-winning developer and provider of online and land-based
betting and gaming solutions. BetConstruct’s innovative and proven offerings include
an extensive range of market-leading vertical products including Sportsbook, Sports
Data Solutions, RNG Casino Suite, Live Dealer Casino, Poker, and more. BetConstruct
powers operators worldwide serviced by 9 global offices. All partners benefit from
the BetConstruct Spring™ platform which combines the vertical product suite,
powerful back office tools and all inclusive services that help contain operator costs.
BetConstruct also offers White Label opportunities for partners wishing to operate with
BetConstruct’s licensing assistance.
http://www.betconstruct.com
BingoSoft
BingoSoft |
Stand Number 3, Exhibitor
Bingosoft is a leader in bingo technology solutions and operations, creating cutting
edge multi player bingo, video bingo, platforms and other games. All products are
designed for desktop, tablet and especially mobile play.
Bingosoft’s founders and investors are passionate about bingo and have been behind
many of the most successful internet bingo operations in Europe.
http://bingosoft.com/en
23
BMM Testlabs |
Panel Sponsor
BMM Testlabs is the longest established and most experienced private independent
gaming certification lab in the world, providing professional technical and regulatory
compliance services to the gaming industry since 1981. BMM’s services include testing
and certification, regulatory consultancy, QA and field services for land-based and online
gaming customers around the globe. BMM also offers customized training and education
programs through The BMM Academy. With 13 global locations, BMM employs some 300
people and serves over 400 jurisdictions.
http://bmm.com
CPI |
Networking Lunch
Crane Payment Innovations (CPI) is part of Crane Co., a diversified manufacturer of highly
engineered industrial products (NYSE:CR). CPI provides a full range of unattended payment
solutions for Gaming, Retail, Transportation, Vending and Financial Services applications. CPI
is built upon the technological heritage and market expertise of the NRI, CashCode, Telequip,
Money Controls and, most recently, MEI and Conlux brands. CPI works in partnership with
valued customers to enhance its portfolio of high-quality payment solutions – from coin and
bill processing to cashless systems and asset management software. CPI is headquartered
in Malvern, PA with additional offices, manufacturing facilities, distribution and service centres
worldwide. The company holds one of the world’s largest installed bases of unattended
payment systems. For more information, visit www.CranePI.com. Crane Payment Innovations
(CPI) is part of Crane Co., a diversified manufacturer of highly engineered industrial products
(NYSE:CR). CPI provides a full range of unattended payment solutions for Gaming, Retail,
Transportation, Vending and Financial Services applications. CPI is built upon the technological
heritage and market expertise of the NRI, CashCode, Telequip, Money Controls and, most
recently, MEI and Conlux brands. CPI works in partnership with valued customers to enhance
its portfolio of high-quality payment solutions – from coin and bill processing to cashless
systems and asset management software. CPI is headquartered in Malvern, PA with additional
offices, manufacturing facilities, distribution and service centres worldwide. The company
holds one of the world’s largest installed bases of unattended payment systems. www.CranePI.com
Play’n Go |
Badge Sponsor
Play’n GO is a gaming specialist and the leading mobile casino gaming developer. Our
games are designed for great performance on smartphones, tablets, terminals and
websites. By combining extensive experience with the latest technology we create
products that are truly modern, complete & highly flexible. Play’n GO’s premium gaming
content, designed for multi-device consumption stand out from the competition and are
greatly appreciated by players worldwide.
The Play’n GO truly independent e-gaming platform GAT – Gaming Account Toolkit delivered with a complete and comprehensive back-office gives operators a unique
foundation to tailor their offerings. Integrated games and payment services from a wide range
of providers – all managed through ONE heterogeneous system.
We ensure that our clients are equipped with superior administration tools for surveillance &
marketing in addition to premium gaming content. We are Play’n GO – The Gaming Pro!
www.playngo.com
Scientific Games |
Panel Sponsor
Scientific Games Corporation (NASDAQ: SGMS) is a leading developer of technologybased products and services and associated content for worldwide gaming, lottery and
interactive markets. The Company’s portfolio includes gaming machines, game content
and systems; table games products and utilities; instant and draw-based lottery
games; server-based lottery and gaming systems; sports betting technology; loyalty
and rewards programs; and interactive content and services.
http://www.scientificgames.com
24
GBG |
Panel Sponsor
GBG is a global specialist in Identity Data Intelligence. We help organisations make
decisions about the customers they serve and the people they employ.
Through our fundamental belief that the digital economy relies on everyone having access
to data they can trust, GBG enables companies and governments to fight fraud and
cybercrime, to improve the customer experience and help to protect the more vulnerable
people in our society.
Headquartered in Chester (UK) and with 18 offices across the world, GBG provides solutions
to many of the world’s biggest organisations, from established brands like Nike and Harrods to
disruptive newcomers such as Taskrabbit and Stripe.
Follow us on Twitter @gbgplc and read our blog: www.gbgplc.com/uk/blog
Ortiz |
Conference Bag Sponsor
Ortiz Gaming is a leading multinational company in the gaming industry. We provide the
finest gaming products on the market, and deliver multi-platform games through Social
and Mobile platforms, always bringing innovation and new experiences for players.
http://www.ortizgaming.com/
Console Craze |
Cocktail Reception Sponsor
Play online games, Live Streaming, News, Exclusive stories and coverage from all video
game related events
http://consolecraze.com/
IPC |
Sponsor
IPC is an Internet data center, telecommunications and cloud services company, providing
local and regional enterprises with managed data services and business solutions at
international standards.
IPC is a wholly-owned subsidiary of ePLDT, Inc., the Information & Communications
Technology (ICT) arm of the Philippine Long Distance Telephone Company. Certified with
ISO 9001:2008 Quality Management Systems and ISO 27001:2013 Information Security
Management Systems, the foundation of the company’s business is customer satisfaction,
ensured through high-quality on-time service delivery, best practices, and a personalized
“boutique” approach to clients. The company offers superior packages of integrated
IT services to businesses, institutions and other service providers. These world-class
solutions include Internet data center services, dedicated Internet connectivity, network
security, and a host of enterprise cloud services that help clients minimize the cost and
effort from doing “IT” themselves.
(Distributed Denial of Service) Mitigation services in the world through its partnership with
leaders in network security Nexusguard DDoS Mitigation and Imperva Incapsula. Being
truly carrier-neutral, the IPC network is peered with all major domestic telcos and Internet
exchanges in the region such as HKIX (Hong Kong Internet Exchange) and Equinix IX, two
of Asia’s largest global telecommunications hubs, thus allowing high-speed connectivity
from the Philippines to the rest of the world.
IPC’s mission is to ensure that its customers achieve their business goals through valuedriven Internet solutions. With only the best business relationships, its world-class data
center and network infrastructure, fully-trained professional staff, and a clearly defined
mission that benefits customers, IPC is the ideal partner for IT and telecommunications
services.
www.IPC.ph
IPC has been in the enterprise cloud computing space even before the term was coined.
The company is the country’s first Salesforce.com Gold Cloud Alliance Partner providing
Salesforce CRM licenses and consulting services to businesses. IPC is also the country’s
premier Google for Work Partner paving the way for local organizations to adopt a cloud
computing mindset and to ThinkOutCloud™. True to this “cloudvocacy”, the company also
offers its own suite of cost-efficient cloud services ranging from Infrastructure-as-a-Service
(IaaS) to Software-as-a-Service (SaaS) through its web portal cloud.com.ph powered by a
robust cloud platform hosted in its own Internet data center.
IPC Data Centers are state-of-the-art, telco-grade facilities built to support various
enterprise IT and telecommunications requirements 24x7. Locators are guaranteed of
utmost service quality and availability, as well as access to IPC’s robust international
network infrastructure. The company helps Philippine businesses tap into the global market
by providing highly reliable Internet and connectivity solutions as well as the best DDoS
25
Global Partners
Media Partners
Supporting Associations
27
JUEGOS MIAMI
AN EXCLUSIVE INVITATION TO THE
SHOWCASE EVENT FOR THE LATIN
AMERICAN AND CARIBBEAN
GAMING COMMUNITY
se celebra
r
A
la capital N en Miami,
de América
Latina!
juegosmiami.com

2016 Show Guide - Brasilian Gaming Congress

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