The Smartphone Experience Marketing: Cocreating Value through

Analysis of Consumers Through ZMET Confirm Comfort and Safety

This is a qualitative research technique able to identify thoughts and rescue information, often unknown or forgotten of own person, but potentially important in marketing strategies for increasing...

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Analysis of Differentiation Strategy and Profitability of Business Auto

Porter (1989) says that the value of the costs of a company has important implications for the successful differentiation strategy. For the autoparts industry the most common way to measure quality...

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