Best of Business-to- Business Award 2008: REINSCLASSEN gets

Best of Business-to- Business Award 2008: REINSCLASSEN gets

R E I N S C L A S S E N
1st GWA Profi:
REINSCLASSEN wins the
new GWA brand award
for integrated B2B
communication
ECON Yearbook of
Advertising 2008:
REINSCLASSEN selected
„Newcomer Agency of the Year“
Agency Portrait
July 2008
Best of Business-toBusiness Award 2008:
REINSCLASSEN gets Gold for
integrated Lexware campaign
R E I N S C L A S S E N
Facts & Figures.
Agency founded:
1. February 2005
Positioning:
Owner-run integrated brand management and advertising agency
Services:
Integrated Communications, Dialog-/Direct Marketing, Literature/Sales
Promotion, Online/Interactive, Employer Branding, Corporate Language,
Corporate Identity, Corporate Design, CL-Name Development®,
Claim Development, Packaging Design, Seminars
Locations:
Hamburg, Germany
Baden-Baden, Germany
Owners/Founders:
Armin Reins
Veronika Classen
Employees:
2005: 8
2006: 12
2007: 18
Gross Income:
2005: 1.16 Mio. EUR
2006: 1.53 Mio. EUR
2007: 2.40 Mio. EUR
R E I N S C L A S S E N
Management.
R E I N S C L A S S E N
Management.
Veronika Classen (50)
Oliver Perzborn (40)
Armin Reins (50)
Position: Managing Director
Creation
Previous positions: Managing
Director Creation at Michael
Conrad & Leo Burnett, Lintas and
DMB&B/D‘Arcy, among other
agencies
Clients (selection): Braun,
Condor, DaimlerChrysler,
Masterfoods, Unilever
Awards: numerous prizes for
effectiveness and creative
excellence
Posts: Member of Art Directors
Club Deutschland; Co-founder of
and lecturer at the Texterschmiede
(academy for copywriting)
Position: Managing Director
Strategy/Account Management
Position: Managing Director
Creation
Previous positions: Managing
Director of Trendbüro, Senior
Planner at Jung von Matt Group,
Managing Director of Institute for
Culture-Market Research
Previous positions: Managing
Director Creation at McCann
Erickson, Lowe Lürzer, Michael
Conrad & Leo Burnett, DMB&B,
Wilkens Ayer, among others
Clients (selection): Volkswagen
Konzern, Deutsche Post, Procter &
Gamble, Symrise, Unilever
Clients (selection): Coca-Cola
light, Opel, Nivea, Shell etc.
Posts: Marketing lecturer at the
College of Art, Kiel; lecturer at
Texterschmiede Hamburg
Posts: Member of Art Directors
Club Deutschland; Co-founder,
Member of the Board and lecturer
at Texterschmiede; visiting professor
at the Hochschule für Bildende
Künste in Braunschweig
Awards: over 100 Awards
R E I N S C L A S S E N
Services.
Unit 1:
Marketing &
Communications
Unit 2:
Branding &
Identity
Unit 3:
Training &
Coaching
Integrated Communications
Corporate Language
Copywriting Seminars
Dialog/Direct Marketing
Corporate Identity
Online/Interactive
Corporate Design
Corporate Language
Seminars
Literature/Sales Promotion
CL-Name Development®
Employer Branding
Claim Development
B-to-C
Package Design
B-to-B
Graphic Design Seminars
R E I N S C L A S S E N
Clients (selection).
R E I N S C L A S S E N
Examples of work in Marketing & Communications.
Unit 1:
Marketing &
Communications
Unit 2:
Branding &
Identity
Unit 3:
Training &
Coaching
Integrated Communications
Corporate Language
Copywriting Seminars
Dialog/Direct Marketing
Corporate Identity
Online/Interactive
Corporate Design
Corporate Language
Seminars
Literature/Sales Promotion
CL-Name Development®
Employer Branding
Claim Development
B-to-C
Package Design
B-to-B
Graphic Design Seminars
R E I N S C L A S S E N
Examples of work in Marketing & Communications.
R E I N S C L A S S E N
Examples of work in Marketing & Communications.
Integrated campaign „You can always tell a place that uses Lexware“
R E I N S C L A S S E N
Examples of work in Marketing & Communications.
Integrated campaign „You can always tell a place that uses Lexware“
R E I N S C L A S S E N
Examples of work in Marketing & Communications.
IKEA: Employer branding/Recruitment campaign
R E I N S C L A S S E N
Examples of work in Marketing & Communications.
Der Hörverlag (audio books): Outdoor campaign „Don‘t read and drive“
R E I N S C L A S S E N
Examples of work in Marketing & Communications.
Sparkasse Bremen: Mailing „Wallet X-ray“
R E I N S C L A S S E N
Examples of work in Marketing & Communications.
Unit 1:
Marketing &
Communications
Unit 2:
Branding &
Identity
Unit 3:
Training &
Coaching
Integrated Communications
Corporate Language
Copywriting Seminars
Dialog/Direct Marketing
Corporate Identity
Online/Interactive
Corporate Design
Corporate Language
Seminars
Literature/Sales Promotion
CL-Name Development®
Employer Branding
Claim Development
B-to-C
Package Design
B-to-B
Graphic Design Seminars
R E I N S C L A S S E N
Examples of work in Branding & Identity.
OTTO: Corporate Language Manual
Veronika Classen
(REINSCLASSEN), Thorsten
Stradt, Director Marketing/
Advertising (l), Thomas Steck,
Director Customer Center and
Sales (r) (both OTTO) at the incompany presentation of the new
OTTO Corporate Language Manual
R E I N S C L A S S E N
Examples of work in Branding & Identity.
Bosch, BKK Gesundheit: Corporate Language Manuals
R E I N S C L A S S E N
Examples of work in Branding & Identity.
AIDA Cruises: Mission statement for employees
R E I N S C L A S S E N
Awards.
GWA Profi Award: B-to-B Award for the integrated Lexware campaign „You can always tell
a place that uses Lexware“... Best of Business-to-Business Award 2008: Gold in the
category „Ad- and supplement series“ (Lexware campaign „You can always tell a place that
uses Lexware“) ... ECON Yearbook of Advertising 2008: “Newcomer Agency of the
Year” ... ECON Yearbook of Advertising 2008: Winner in category „Computer and IT
services“ (Lexware campaign „You can always tell a place that uses Lexware“) ... ECON
Yearbook of Advertising 2008: Winner in category „Recruiting and employee
communications“ (IKEA print ad „Karriär“) … LeadAwards 2008: awarded „Ad Campaign of
the Year“ (Lexware campaign „You can always tell a place that uses Lexware“) … New York
Festivals 2007: Finalist (IKEA ad „Bosse“) ... Art Directors Club 2007: Honorable Mention
(IKEA ad „Bosse“) ... GWA Effie 2007: Finalist (Lexware campaign „You can always tell a
place that uses Lexware“) ... ECON Yearbook of Advertising 2007: Winner in category
„Computer and IT services“ (Lexware campaign „You can always tell a place that uses
Lexware“) … ECON Yearbook of Advertising 2007: Winner in category „Recruiting and
employee communications“ (IKEA ad „Bosse“) … ECON Yearbook of Advertising 2007:
Winner in category „Media products“ (Der Hörverlag outdoor campaign „Don‘t read and
drive“) … Book Market Award 2006: Gold (Der Hörverlag outdoor campaign „Don‘t
read and drive“) … Poster & Media Grand Prix 2006: Bronze (Der Hörverlag outdoor
campaign „Don‘t read and drive“)
R E I N S C L A S S E N
Contact.
REINSCLASSEN HAMBURG
REINSCLASSEN BADEN-BADEN
Mittelweg 161
D-20148 Hamburg
Lange Strasse 13
D-76530 Baden-Baden
Tel.: +49 40-22 69 27 0
Fax: +49 40-22 69 27 70
Tel.: +49 7221-39 63 38 0
Fax: +49 7221-39 63 38 8
[email protected]
www.reinsclassen.de
[email protected]
www.reinsclassen.de