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Heinemann Duty Free and Moët Hennessy team up for F1 campaign
Source: ©The Moodie Report
By Dermot Davitt
GERMANY. Heinemann Duty Free and Moët Hennessy have partnered to launch a major Formula 1-themed promotion for Veuve Clicquot at Frankfurt and
Hamburg airports. The campaign runs at the retailer’s ‘Wow’ stages at each airport through July and August.
Customers visiting the Heinemann Duty Free shops in Frankfurt terminals A to Z and at Hamburg Airport will receive one of a series of Ferrari-related gifts when
they buy Veuve Clicquot products. The gifts include weekend bags in leather and leather gloves to match.
A selection of rare Veuve Clicquot vintages will also be on show, creating a link with key dates from Scuderia Ferrari racing. An example is the Veuve Clicquot
Vintage magnum 1952, marking the year when the Italian team won its first Formula 1 championship.
Veuve Clicquot and Ferrari are showcased in the striking campaign, which takes place on the promotional stages at Frankfurt and
Hamburg airports
“This one-of-a-kind project was designed in close cooperation between Gebr. Heinemann and Moët Hennessy,” said Moët Hennessy Travel Retail Director Europe
Petra Nagel. “Original projects support our goal to attract new consumers and drive demand for our brands. We are pleased our customer Gebr Heinemann shares
this passion for excellence. They granted us with great stages in the Heinemann Duty Free shops to showcase this fantastic partnership.”
The promotion also features race simulators, enabling shoppers to experience driving a Formula 1 car on a virtual circuit. They also have the chance to drink a glass
of Champagne at the Veuve Clicquot tasting bar.
“In partnership with our long-standing supplier Moët Hennessy, we are proud to present this outstanding marketing campaign exclusively at Frankfurt and Hamburg
airports. This is a unique promotion that you won’t find anywhere else in the world – only in our shops. We look forward to inspiring shoppers with this attentiongrabbing campaign,” said Gebr Heinemann Head of Purchasing (LTC) Rüdiger Stelkens.
During the promotion, customers at Heinemann Duty Free Shops will be invited to take part in an online charity auction by bidding for one of the three Scuderia
Ferrari limited editions. In Germany this auction is exclusively part of the two-month campaign in the Heinemann Duty Free shops. The money raised will be donated
to three causes: WWF, the international nature and environmental conservation organisation, Amnesty International, which promotes human rights around the world,
and HeForShe, a UN women’s movement dedicated to gender equality.
Travellers can experience the campaign in the airport shops – including on the digital store screens – and via the Heinemann Duty Free website, the app and
various newsletters. The campaign is also promoted via the Heinemann Duty Free Facebook page as well as direct mailshots to Heinemann & Me customers.
Holders of Heinemann & Me customer cards also have an exclusive opportunity to enter a prize draw and win a trip for two to visit Veuve Clicquot in the
Champagne region, including accommodation at the Hôtel du Marc. The highlight of the trip will be a Ferrari tour of the Veuve Clicquot vineyards.
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