Curriculum Vitae of Mr Antonio Caldeira de Almeida

Curriculum Vitae of Mr Antonio Caldeira de Almeida
Mr. Tony Caldeira, Managing Director, Caldeira ltd.
Caldeira UK Ltd, one of the world's fastest growing home textile companies and the UK's marketleading cushion company, has brought back to the UK several production lines that were previously
manufactured in China. Rising costs of labour in China mean that the company's UK factory is able to
compete with China on products with a lower-labour cost component and, as such, the products
Caldeira has reshored have tended to be more expensive.
The move allows Caldeira to bring the production process closer to key markets and customers and to
have more control in its supply chain. Barriers and issues arising from language and cultural
differences have also been reduced. More than that, though, is the ability to add the ‘Made in Britain'
brand to more of its products, and customers have shown interest in new product ranges to take
advantage of this brand.
While it is still too early to know the full impact reshoring has had for the company, Tony Caldeira,
Managing Director, does expect the move to pay off for the company. So far Caldeira UK Ltd has
taken on twenty new staff as a result of reshoring.
Furthermore, as more businesses reshore and more customers look to use British-made products, UK
supply chains will be boosted over time, and Caldeira expects this to translate into more sales and
faster growth for the company.