comércio eletrônico
Transcrição
comércio eletrônico
COMÉRCIO ELETRÔNICO %$*,2'pERUD5HJLQD )DFXOGDGH0XQLFLSDO³3URI)UDQFR0RQWRUR´)03)0 GHERUD#JPDLOFRP $&(7,3DWUtFLD$SDUHFLGD=LERUGL )DFXOGDGH0XQLFLSDO³3URI)UDQFR0RQWRUR´)03)0 SDWULFLD]LERUGL#XROFRPEU RESUMO: 2FRPpUFLRHOHWU{QLFRpXPVHUYLoRGD,QWHUQHWRQGHHPSUHVDVRXSHVVRDVItVLFDVH[LEHP VHXVSURGXWRVSDUDRVXVXiULRVGD:HEGLVSRQLELOL]DQGRRVSDUDFRPSUDRQOLQH4XDQGRFRPSUD PRVDOJRFRPRFDUWmRGHFUpGLWRTXDQGRUHWLUDPRVGLQKHLURGHXPFDL[DHOHWU{QLFRHVWDPRVID]HQGR FRPpUFLRHOHWU{QLFR6HPG~YLGDVD,QWHUQHWYHLRSDUDUHYROXFLRQDUHVVDVRSHUDo}HV1HVWHDUWLJR LUHPRVDQDOLVDUDVYDQWDJHQVHGHVYDQWDJHQVHFRPRRPDUNHWLQJSRGHLQGX]LURVXVXiULRVQDWR PDGDGHGHFLV}HV PALAVRAS-CHAVES: &RPpUFLR(OHWU{QLFR,QWHUQHW%%%&&& ABSTRACT: The e-commerce is a service of the Internet where companies or individuals exhibit their products to web users, making them available for purchase online. When we buy something with a credit card, when we removed money from an ATM, we’re doing electronic commerce. No doubt the Internet is here to revolutionize the operations. In this article we will discuss the advantages and disadvantages, and how marketing can entice users in decision making. KEYWORDS: E-Commerce, Internet, B2B, B2C, C2C. 1. 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Faturamento no Brasil. %XVTXH WRGDV DV LQIRUPDo}HV VR EUHRIRUQHFHGRUTXHYDLFRQWUDWDUH RSURGXWRTXHSUHWHQGHDGTXLULU ([LMD LGHQWL¿FDomR ItVLFD GR IRUQH cedor. 3URFXUHVDEHURORFDOH[DWRRQGHR fornecedor está sediado. ,PSULPD H JXDUGH WRGRV RV GRFX PHQWRVHOHWU{QLFRVUHIHUHQWHjFRP SUD 13. Pesquisas e utilização do CE no Brasil 2 Q~PHUR WRWDO GH SHVVRDV FRP DFHVVR D LQWHUQHW HP TXDOTXHU DPELHQ WH GRPLFtOLRV WUDEDOKR RX RXWURV ORFDLV DWLQJLXPLOK}HVQRTXDUWRWULPHVWUHGH VHJXQGR R ,%23( 1LHOVHQ 2QOLQH 2FUHVFLPHQWRIRLGHVREUHRWULPHVWUH DQWHULRUGHVREUHRPHVPRSHUtRGRGH PLOK}HVHGHHPUHODomRD PLOK}HV2VDPELHQWHVFDVDH WUDEDOKR IRUDP RV SULQFLSDLV UHVSRQViYHLV SHOD H[SDQVmR GR WRWDO GH LQWHUQDXWDV QR %UDVLOHP Produtos Mais Vendidos no Varejo on-line do Brasil – 2011 Tabela 3.3URGXWRVPDLVYHQGLGRV Tabela 1. Acesso a internet. 2IDWXUDPHQWRFRPRFRPpUFLRHOH WU{QLFR QR %UDVLO HP IRL GH TXDVH ELOK}HV YDORU HVWH TXH GHYH VHU VXSHUDGR HP Figura 3. 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