Bachelor`s Degree in Media Studies

Transcrição

A - General Description
Programme Title - Bachelor's degree in Media Studies with a major in Journalism or Corporate
Communication
Qualification Awarded -
Bachelor’s degree (Licenciatura)
Admission requirements: Candidates may access to the degree through the General Application
for Admission to Higher Education, special admission, re-enter, programme change and transfer schemes
and mature applications. The General Application for Admission to Higher Education requires compliance
with the requirements established by applicable law.
Admission exams: for the 2007/08 academic year - Portuguese or History; for the 2007/08
academic year: Portuguese or History or Geography; minimum admission mark: 10
Educational and Professional goals: the Media Studies degree offers comprehensive theoretical,
cultural and scientific training both in the field of Social Sciences and Communication Sciences including a
strong theoretical-practical component and as possible simulations of the work environment. Therefore, the
major goal of the Media Studies degree offered by ESTA is the articulation of three types of skills:
- Acquisition of scientific theoretical skills in the field of human and social sciences particularly in
subject matters that incorporate the various social phenomena underlying communication practices.
- Acquisition of technical practical skills in communication including subject matters allowing
execution of the different communication tasks.
- Professional performance materialised through professional internship intended to provide the
students with real environment practice – one of the key goals of the polytechnic higher education.
In general, the Media Studies degree at ESTA aims at:
- Delivering communication professionals with critical skills and ability to adapt to different realities.
Through its practical component, the students should be prepared to access the labour market and perform
the professional tasks assigned to them with efficiency. In this area, apart from internship, workshops
assume a special relevance.
This practice-oriented training contributes to deliver professionals prepared to:
- Identify and distinguish between the different types of messages, interpreting and analysing its
significance both in global and specific contexts;
- Produce and publish informative and/or news contents in varied supports (written, audio and
video);
- Provide communication advice to institutions, offices and privates as well as organise marketing
and advertising campaigns.
Although being strongly practice-oriented, this degree also focuses on the scientific matters related
with media and communication encouraging scientific research in the different areas of communication.
A degree structure organised by semester allows:
- Two first semesters composed almost exclusively of compulsory course units in fields such as
basic sciences, communication and media sciences and communication-related sciences;
a configuration
enabling acquisition of solid practical knowledge.
- Third, fourth and fifth semesters composed of four compulsory and two optional course units.
- Compulsory course units mostly related with communication sciences and specialty sciences.
This study programme materialises the distinction between the two professional profiles through
the introduction of two areas of expertise in the course plan: Journalism in its various dimensions (written
journalism, radio and TV broadcast) and Corporate Communication.
The study programme also includes such courses as Communication Workshops I, II and III.
These workshops are focused on a given theme related with the specialty area selected according to the
concerning professional profile with the help of a tutor.
Optional course units are selected according to the provisions referred to above and within a vast
range of options. Selection presupposes a minimum of six courses in the speciality area of the concerning
professional profile; the remaining courses may be selected from other areas.
Access to further studies – the Bachelor’s Degree allows application to Master's studies both at
the polytechnic and university level.
Final exam, if any – 10 as minimum passing grade
Final and continuous assessment regulations – final grade is the weighted average of a midterm test, compulsory coursework and participation/assiduity. Minimum passing grade is 10 out of 0-20
scale.
Lack of one or more compulsory assessment items results in loss of right to continuous/mid-term
assessment and automatic incorporation in final assessment lists.
In final assessment different assessment items may be used which will be defined by the lecturerin-charge.
Any occasional circumstance will be decided by the competent lecturer.
*Mid-term assessment is targeted only to students with special statute.
ECTS Departmental Coordinator - Sandra Barata
Course structure diagram with credits (60 per year) – 3 years/6 semesters/180 ECTS
Course Title
Year
Semester
ECTS
Computing for the Social Sciences
1
1
4,5
Introduction to Law
1
1
4,5
English Language and Culture
1
1
4,5
Foreign Language I (French or German)
1
1
4,5
Portuguese Syntax and Pragmatics
1
1
5,5
Communication Theories I
1
1
6,5
Portuguese Contemporary Culture
1
2
5.5
YEAR 1 (all compulsory)
Media Law
1
2
4,5
English and the Media
1
2
4,5
Foreign Language II (French or German)
1
2
4,5
Quantitative Methods
1
2
4,5
Communication Theories II
1
2
6,5
Communication Workshop I
2
3
7
Applied English
2
3
4
Journalistic Genres
2
3
5
Audiovisual Technologies
2
3
4
Discourse of the Media
2
4
5
Communication Sociology
2
4
4
Communication Workshop II
2
4
7
On-line Communication
2
4
4
Journalism Laboratory
2
3
5
Copywriting Techniques
2
4
5
Introduction to Marketing
2
3
5
Press Advising
2
4
5
Audience Survey
3
5
5
Research Methodologies in Communication
3
5
4
YEAR 2 (Compulsory for both majors)
YEAR 2 (Compulsory
Journalism)
for
the
major
in
YEAR 2 (Compulsory for the major in Business
Communication)
YEAR 3 (Compulsory Courses)
Sciences
Written and Oral Expression Techniques
3
5
4
Communication Workshop III
3
5
7
Work Placement (Business Communication or
Journalism)
3
6
16
Entrepreneurship and Innovation
3
6
4
Basic French
2
3
2,5
Fundamentals of Economics
2
4
2,5
Intermediate German
2
4
2,5
Management Elements
3
5
2,5
Creative Writing
3
5
2,5
History of Political Ideas
3
5
2,5
Semiotics
2
4
2,5
Major Contemporary Issues
3
6
2,5
Advanced English
3
5
2,5
International Relations
3
6
2,5
Multimedia Contents for Communication
2
3
2,5
Introduction to Portuguese Language Studies
2
4
2,5
Introduction to English Language Studies
2
3
2,5
Introduction to Entrepreneurship
2
3
2,5
2
3
5
GENERAL OPTIONS
JOURNALISM OPTIONS
20th-Century Communication and Culture
Photojournalism
3
6
5
Comparative Journalism
2
4
5
Agency Journalism
2
4
5
News Theory
2
4
5
Radio Broadcasting Styles and Formats
3
6
5
Cultural Journalism
2
3
5
Directing and Producing for Radio
2
4
5
Pagination
3
5
5
Television Styles and Formats
3
5
5
War Journalism
2
3
5
Directing and Producing for Television
2
4
5
Investigative Journalism
3
6
5
Economic Journalism
3
6
5
Political Journalism
3
5
5
Sports Journalism
3
6
5
Introduction to Advertising
2
3
5
Consumer Psychology
2
4
5
Advertising Languages
2
3
5
Marketing Strategies
2
4
5
Market Surveys
2
3
5
Public Relations
3
5
5
Pagination
3
5
5
BUSINESS COMMUNICATION OPTIONS
Public Opinion and Image
3
5
5
Communication Planning
3
5
5
Crisis Communication
3
6
5
Event Management
3
6
5
Audiences and Target Audience
3
6
5
Art, Image and Communication
2
4
5
Marketing das Organizações Políticas
3
6
5
Final examination, if any – Each course has an examination season and students ought to obtain a
minimum mark of 10 (out of a 0-20 scale) to pass.
Examination and assessment regulations – A student passes a course if he/she obtains a minimum mark
of 10 calculated as follows: average grade of mid-term test + compulsory assignments and
participation/assiduity.
ECTS departmental co-ordinator – Sandra Barata
B – Description of individual course units
Course title
Course code
Type of course
Level of Course
Computing for the Social Sciences
9054101
One-semester course
NA
Year of study
1
Semester/trimester
1
Number of credits
Name of lecturer
Objectives of the course (preferably
expressed in terms of learning
outcomes competences)
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
Language of instruction
4.5
Joaquim Pombo
An introduction to computing and communication technologies
particularly Office and StarOffice tools.
NA
- Introduction to computing;
- Operative systems;
- Technology mediated communications (webs and the Internet).
- Multimedia presentations – PowerPoint
- Word processing - Word
- Spreadsheets - Excel
Cardoso, Gustavo (2003) Internet, Lisboa: Quimera Editores.
Castells, Manuel (2002) A Era da Informação: Economia,
Sociedade e Cultura, Vol. I – A Sociedade em Rede, Lisboa:
Fundação Calouste Gulbenkian.
Negroponte, Nicholas (1996) Ser Digital, Lisboa: Ed. Caminho.
d'Oliveira, Lima, “OutLook XP e 2000”, FCA
Lectures and tutorials.
Mini-tests
1 Written test – (50%) + 2 Compulsory Projects - (25%+25%).
The grade obtained in compulsory assignments contributes to the
students’ academic average.
Portuguese
Course title
Course code
Type of course
Level of Course
Introduction to Law
9054102
One-semester course
NA
Year of study
1
Semester/trimester
1
Number of credits
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
4.5
Not Availabe
- Basic Law concepts;
- General knowledge of legal science
NA
Law
The rule of law; Legal sources; Man and Law; the values of Law;
Law and the state; The branches of Law; Legal organization.
Noções Elementares de Direito, Pedro Eiró, Verbo, 1997.
8. Optional Reading
Lições de Introdução ao Estudo do Direito, Paulo Otero, Lisboa,
1998 e 1999
Introdução ao Estudo do Direito, Marcelo Rebelo de Sousa e
Sofia Galvão, Lex, Lisboa, 2000
9. Legislação
Constituição da República
Código Civil
Código de Processo Penal
Código de Procedimento Administrativo
Note: The legislation in this list may be accessed during written
and oral tests and examinations.
Written test or exam (60%) + continuous assessment (40%).
To pass students must get at least 10 (out of a 0-20 scale) in the
written test or exam.
Portuguese
Course title
Course code
Type of course
Level of Course
English Language and Culture
9054103
One-semester course
NA
Year of study
1
Semester/trimester
1
Number of credits
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
4.5
Marta Azevedo/Zélia Patrocínio
To motivate students to the need of acquiring proficiency, both
linguistic and cultural, as far as English-speaking cultures are
concerned.
NA
Study of British and American civilizations in their social, political,
historical and cultural dimensions:
Multiculturalism and citizenship
Democracy in the Global Era
Cultures, Arts and Society
Grammar structures
Discourse functions
BROMHEAD, Peter, Life in Modern Britain, Longman
BROMHEAD, Peter, Life in Modern America, Longman
BROUKAL, Milada, MURPHY, Peter, All About the USA, Longman
CROWTHER, Jonathan, Oxford Guide to British and American
Culture, Oxford University Press
FALK, Randee, Spotlight on the U.S.A, Oxford University Press
FIEDLER, Eckhard, JANSEN, Reimer, NORMAN-RISCH, Mil,
America in Close-up, Longman
GARWOOD, Christopher, GARDANI, Guglielmo, PERIS, Edda,
Aspects of Britain and the U.S.A, Oxford University Press
Continuous assessment: written test + mandatory projects + class
attendance.
Minimum pass mark is 10 (out of a 0-20 scale).
English
B - Description of individual course units
Course title
Course code
Type of course
Foreign Language I – French
9054110
One-semester course
Level of Course
I
Year of study
1
Semester/trimester
1
Number of credits
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
4.5
Sofia Silva Mota
To provide the students with oral and written skills that allow them
to communicate in a cultured environment in a variety of contexts.
NA
Study of French civilization in its social and literary dimensions.
French-speaking cultures will also be considered:
- Civilization and Society
- Contemporary Literature
- Text analysis
Grammar Structures
Discourse functions
Gramática do Francês Fundamental, por Olívio de Carvalho, Porto
Editora
Dictionnaire du Français, référence apprentissage, sous la
direction de Josette Rey-Debove, dictionnaires Le Robert, Clé
International
Lectures and tutorials
attendance.
Minimum pass mark is 10 (out of a 0-20 scale).
French
Course title
Course code
Type of course
Foreign Language I - German
9054104
One-semester course
Level of Course
I
Year of study
1
Semester/trimester
1
Number of credits
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
4.5
Marta Dionísio de Azevedo
To provide skills that allow the students to communicate in specific
communication contexts. Expand lexicon, morphosyntax,
pronunciation, intonation and spelling.
NA
Themes: Personal identification; the Family; School life; Work
Environment; and Leisure.
Linguistics: Morphology and Syntax.
Dicionário de Alemão/ Português, Porto Editora
Dicionário de Português/ Alemão, Porto Editora
attendance.
Students must obtain 10 as minimum pass mark (out of a 0-20
scale).
German
Course title
Course code
Type of course
Level of Course
Portuguese Syntax and Pragmatics
9054105
One-semester course
NA
Year of study
1
Semester/trimester
1
Number of credits
Name of the lecture
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
5.5
Maria Romana/ Sandra Barata
To strenghten and develop the students’ understanding in the area
of syntax, especially as far as construction and analysis of complex
sentence construction is concerned.
NA
- Language change and planning;
- Portuguese Sentence structure;
- The construction of meaning: meaning and sense;
- Syntactic and semantic phenomena in the Portuguese language.
Buescu, Maria Leonor Carvalhão – “A Língua Portuguesa, Espaço
de Comunicação”, Biblioteca Breve”, ICALP, Lisboa 1984.
Metzeltin, Michel; Candeias, M. – “Semântica e Sintaxe do
Português”, ed. Almedina Coimbra.
Vilela, Mário – “Estruturas Lexicais do Português”, Ed. Almedina
Coimbra.
Gramática
Vilela, Mário – “Gramática de Língua Portuguesa”, 2ª ed.,
Almedina 1999.
Continuous assessment – students must get at least 10 (out of a
scale of 0-20) to pass.
Final examination for students who do not obtain a minimum 10
point grade.
Portuguese
Course title
Course code
Type of course
Communication Theories I
9054106
One-semester course
Level of Course
I
Year of study
1
Semester/trimester
1
Number of credits
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
6,5
Raquel Botelho
The evolution of the concept of communication and the
emergence of the different mass media. Communication as a
theoretical problem and some communication models.
NA
1. The invention of communication: the flow society; the universal
link utopias; the geopolitical space; the individual as a measure.
2. The history of the Media. Press, radio, television, Internet.
3. The emergence of communication as a theoretical problem: the
individual in the communication paradigm; audiences and crowds.
Foucault, Michel de – Vigiar e Puni, 1990
Habermas, Jurgen – O Espaço Público, 1992
Jeanneney, Jean-Noel – Uma História da Comunicação, Lisboa,
Edições Terramar, 1999
Mattellard, Armand – A invenção da Comunicação, Instituto
Piaget, 1994
Macluhan, Marshall – The Medium is the Message, The Global
Village
Wolf, Mauro – Teorias da Comunicação,
Continuous assessment: 10 as a minimum pass mark, resulting
from the average of a mid-term exam, mandatory assignments,
participation in class.
Final assessment: Examination
Portuguese
Course title
Course code
Type of course
Level of Course
Portuguese Contemporary Culture
9054107
One-semester course
NA
Year of study
1
Semester/trimester
2
Number of credits
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
5,5
Maria Romana
The milestones of the Portuguese twentieth-century thought.
Contextualize the artistic and cultural expressions of the
Portuguese society.
NA
I. Introduction: Culture, Identity and Memory. II. The cultural trends
and the structuring policies of the new 20th century thought. III.
The Portuguese culture in the 1920's and 1950's. IV. The cultural
thought. V. Modernity.
LEACH, Edmund – Cultura e Comunicação, Lisboa, edições 70,
1992.
LOURENÇO, Eduardo – O labirinto da Saudade, Lisboa, Gradiva,
2001.
SILVA, Agostinho da – Ensaios sobre a Cultura e literatura
Portuguesa e Brasileira I e II, Lisboa, Âncora Editora, 2000.
Continuous assessment: weighted average of mid-term test,
compulsory assignments and assiduity. Minimum pass mark is 10
grade points (out of a 0-20 scale). Lack of one or more compulsory
assessment items results in loss of right to continuous/mid-term
assessment and automatic incorporation in final assessment lists.
Final assessment: may include different assessment elements at
the lecturer’s discretion. Unpredicted situations are decided by the
lecturer.
Portuguese
Course title
Course code
Type of course
Level of Course
Media Law
9054108
One-semester course
NA
Year of study
1
Semester/trimester
2
Number of credits
Name of lecturer
4.5
Not Available
Objectives of the course (preferably The students are expected to be able to identify the legal
expressed in terms of learning problems arising in the media profession in its various
outcomes competences) dimensions.
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
NA
I From the origins to the present day
II Media Freedom
III The restrictions to freedom in the media context.
Fundamental:
Arons de Carvalho, Alberto - Direito da Comunicação Social,
Editorial Noticias, 2005
Theoretical-Practical classes
Portuguese
Course title
Course code
Type of course
Level of Course
English and the Media
9054109
One-semester course
NA
Year of study
1
Semester/trimester
2
Number of credits
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
4,5
Marta Dionísio Azevedo
Acquisition and consolidation of skills both at language and
cultural level of English-speaking countries for various
communicative contexts
NA
The English Media: Written press/ Television / Radio. Specific
Vocabulary used in the different mass media. The news in the
different mass media. World events and its journalistic approach.
Corporate Communication: Communication Plans and Marketing;
Advertising.
BAGDIKIAN, Ben, The Media Monopoly, 6th Edition, Beacon
Press, 2000, Boston
BENNETT, W. Lance, LAWRENCE, Regina, LIVINGSTON,
Steven, When the Press Fails: Political Power and the News
Media from Iraq to Katrina University of Chicago Press, 2007
BURNS, Lynette Sheridan, Understanding Journalism, Sage
Publications, London, 2002
CASEY, Bernadette, e all, Television Studies The Key Concepts,
Routledge, Great Britain, 2006
Theoretical-Practical classes.
English
Course title
Course code
Type of course
Foreign Language II – German
9054122
One-semester course
Level of Course
II
Year of study
1
Semester/trimester
2
Number of credits
Name of lecturer
Prerequisites
Course contents
4.5
Marta Dionísio Azevedo
The students should learn how to communicate in different
situations in the context of a global world.
NA
Consolidating the themes addressed in "Foreign Language I German".
Recommended reading
Teaching methods
Assessment methods
Dicionário de Alemão/ Português, Porto Editora
Dicionário de Português/ Alemão, Porto Editora
German
Course title
Course code
Type of course
Foreign Language II - French
9054126
One-semester course
Level of Course
II
Year of study
1
Semester/trimester
2
Number of credits
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
4.5
Sofia Silva Mota
To strengthen general communication skills in French in the
context of the media.
NA
A follow-up to Foreign Language I
Gramática do Francês Fundamental, Olívio de Carvalho, Porto
Editora
direction de Josette Rey-Debove, dictionnaires Le Robert, Clé
International
Other recommended reading under consultation at the
Department.
French
Course title
Course code
Type of course
Level of Course
Quantitative Methods
9054111
One-semester course
NA
Year of study
1
Semester/trimester
2
Number of credits
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
4.5
Maria João Inácio/Isabel Pitacas
Revision and consolidation of basic concepts. Introduction to index
numbers. Introduction to descriptive statistics. Basic notions of
preparing an inquiry. Fundamentals of statistics that enable the
students to learn simple techniques and to apply them in their own
surveys.
NA
Elementary notions; Index numbers; What is Statistics?;
Data display; Location measures; Dispersion measures;
Asymetry and flattening measures; Preparation of a survey inquiry
CLEGG, F. (1995). Estatística para Todos. Lisboa: Gradiva.
DAGNELIS, P. (1973). Estatística Teoria e Métodos. Lisboa:
Publicações Europa-América.
GUIMARÃES, R. C. & CABRAL, J. A. S. (1997). Estatística.
Lisboa: McGraw-Hill.
HILL, M. M.& HILL, A. (2000). Investigação por Questionário.
Lisboa: Edições Sílabo.
Theoretical-Practical classes
Mid-term test (100%)
Final exam: for students who do not obtain a minimum 9.5 point
grade in the mid-term test.
Portuguese
Course title
Course code
Type of course
Communication Theories II
9054112
One-semester course
Level of Course
II
Year of study
1
Semester/trimester
2
Number of credits
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
6,5
Raquel Botelho
Be able to identify the different communication theories and
evaluate its role in the understanding of mass society. Be able to
assume a critical attitude towards contemporary communication
theories.
NA
The individual wihin the communication paradigm:
1. Communication Models: McLuhan, Foucault, Habermas; the
Palo Alto school. 2. The Communication theories. The mass
media. The hypodermic theory. The empirical-experimental
approach. The critical theory. The communicative theories.
Foucault, Michel de – Vigiar e Punir, 1990
Habermas, Jurgen – O Espaço Público, 1992
Mattellard, Armand – A invenção da Comunicação, Instituto
Piaget, 1994
Lectures and Tutorials
Continuous assessment: mid-term test (80%) + coursework (20%).
Final assessment: examination (100%).
Portuguese
Course title
Course code
Type of course
Communication Workshop I
9054320 (Journalism) 9054417 (Corporate Communication)
One-semester course
Level of Course
I
Year of study
2
Semester/trimester
1
Number of credits
7
Name of lecturer
Prerequisites
Course contents
Luís Nunes/Raquel Botelho/Eduardo Pinhão
Corporate Communication - Plan Communication and Marketing
actions performing marketing pools. Teamwork: the students will
carry out various research projects to be presented and discussed
in the classroom. Case studies.
Journalism - the main purpose of the course is to acquire practical
knowledge to be able to respond effectively in the context of an
editorial office or a radio station.
NA
Teaching methods
Corporate Communication - The Marketing plan. Marketing pools
and strategic planning.
Journalism - History of radio techniques. Radio theory. Journalism.
The inverted pyramid.
Corporate Communication
DIONÍSIO, Pedro et al., Mercator - Teoria e Prática do
Marketing.Lisboa: Publicações Dom Quixote, 2000.
KOTLER, Philip, Marketing para o Século XXI. Lisboa: Presença,
1999.
Journalism
MENEZES, João Paulo, Tudo se passa na TSF - para um livro de
estilo. Editora Jornal de Notícias.
Lectures. Simulations of a professional environment.
Assessment methods
Due to its length, detailed description of assessment methods was
Recommended reading
included in the course facts sheet.
Portuguese
Course title
Course code
Type of course
Level of Course
Applied English
9054418 (Corporate Communication) 9054319 (Journalism)
One-semester course
NA
Year of study
2
Semester/trimester
1
Number of credits
4
Name of lecturer
Prerequisites
Course contents
Zélia Patrocínio
English is an essential tool in the media context in a world where
gobalization is acquiring a growing significance and the English
language is a privileged communication medium.
NA
Teaching methods
Journalistic genres. Organization of an editorial office. The British
press. Television journalism. Radio journalism. On-Line
journalism. Graphics. Globalization/Information flows. Popular
culture. Media policy. Media concentration.
BAGDIKIAN, Ben, The Media Monopoly, 6th Edition, Beacon
Press, 2000, Boston
BARWISE, Patrick, EHRENBERG, Andrew, Television and Its
Audience (SAGE Comunicaçãos in Society series), Sage
Publications Ltd., 1988
BENNETT, W. Lance, LAWRENCE, Regina, LIVINGSTON,
Steven, When the Press Fails: Political Power and the News
Media from Iraq to Katrina (Studies in Comunicação, Media, and
Public Opinion), University of Chicago Press, 2007
Assessment methods
Recommended reading
English
Course title
Course code
Type of course
Level of Course
Journalistic Genres
9054114
One-semester course
NA
Year of study
2
Semester/trimester
1
Number of credits
5
Name of lecturer
Pré-requisitos
Course contents
Recommended reading
Teaching methods
Assessment methods
Hália Costa Santos/Sandra Barata
Identify the various journalistic genres used in the media.
Recognize and distinguish the characteristics and objectives of
each of the journalistic genres. Apply the theoretical knowledge to
the analysis of press articles as well as to the production of
journalistic texts, developing the techniques appropriate to each
genre. The students should be able to express themselves in an
articulate way, developing oral and written comprehension skills.
NA
The news. The interview. The report. The opinion. Other genres.
The Interveners. The role of audiences. Image support. Big
themes.
Adams, S. with Hicks, W. (2001), Interviewing for journalists.
Londres: Routledge.
Burns, L. S. (2002), Understanding Journalism. Londres: Sage.
Franklin, B. (1997), Newszak & News Media. London: Arnold.
Frost, C. (2002), Reporting for journalists. Londres: Routledge.
Harris, G. and Spark, D. (2000) (3ª ed), Practical Newspaper
Reporting. Focal Press: Cornwall.
Keeble, R. (2001) (3ª ed), The Newspaper Handbook. Londres:
Routledge.
Mid-term exam (60%). Assignments (40%). Minimum pass mark:
10 grade points (average of the mid-term exam and the
assignments).
Final exam (100%).
Portuguese
Course title
Course code
Type of course
Level of Course
Audiovisual Technologies
9054116
One-semester course
NA
Year of study
2
Semester/trimester
1
Number of credits
4
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Delfim Ramos/Rui Capitão
Theoretical and practical knowledge of audiovisual equipment.
Perform contents and forms both in audio record/ image capture
and in editing/sound reinforcement (video and audio postproduction). Foster a critical attitude towards the aesthetics of the
television image, adapting the "form" to the various types of
contents (business or journalistic).
NA
Introduction to video technology from eyesight physiology.
Basics of light and sound.
Introduction to video technology.
Introduction to video narrative.
MALKIEWICZ, Kris, Cinematography, Simon and Schuster ed.
MILLERSON, Gerald, Lighting for Television & Film, Focal Press
ed.
Assessment methods First semester assessment: mid-term exam.
Second semester assessment: mid-term exam and one practical
assignment.
Portuguese
Course title
Course code
Type of course
Level of Course
Discourse of the Media
9054119
One-semester course
NA
Year of study
2
Semester/trimester
2
Number of credits
5
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
Hália Costa Santos
An overview of the functions and panorama of the different types
of media identifying and analysing the main features and goals of
respective discourses.
NA
Definition of communication and media roles, the Portuguese
media; objectivity and neutrality; information as discourse;
newspaper language; television language; news as discourse;
non-verbal communication; discourse ethics and information
manipulation; the political discourse in the media; identity, social
relationships and discrimination through the media.
Bell, A . e Garrett, P. (eds) (2003), “Approaches to Media
Discourse”. Londres: Blackwell; Charaudeau, P. (2006), “Discurso
das Mídias”. São Paulo: Editora Contexto; Ferreira, G. B. (2003),
“Linguagem e Modernidade”. Lisboa: Livros Horizonte; Habermas,
J. ( 2003), “La ética del discurso y la cuestión de la verdad”.
Barcelona: Paidós; Lage, L. ( 2002), “Linguagem Jornalística”.
São Paulo: Editora Ática ( 7ed); Kyrillos, L., Cotes, C. E Feijó, D.
(2003), “Voz e Corpo na TV”. São Paulo: Editora Globo; Marques,
R. (2005), “Timor-Leste: O Agendamento Mediático”. Porto: Porto
Editora.
Theoretical and practical classes.
Mid-term test (80%) with minimum mark of 10 grade points. Final
mark also considers debate classes (20%).
Portuguese
Course title
Course code
Type of course
Level of Course
Communication Sociology
9054120
One-semester course
NA
Year of study
2
Semester/trimester
2
Number of credits
4
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
Miguel Pinto dos Santos
Understand communication and the mass media from
sociological perspective.
a
NA
Sociology as a form of consciousness; The three great
sociological narratives of modern times;
Parsonian Synthesis; Three post-modern visions; The emergence
of the communication paradigm; The major theoretical traditions
on communication; The power of the media.
SILVA, Augusto Santos PINTO, José Madureira et alt –
metodologia das Ciências Sociais – Ed Afrontamento
GIDDENS, Anthony – Sociologia – Fundação Calouste
Gulbenkian
ARON, Raymond – As Etapas do Pensamento Sociológico
GIDDENS, Anthony – Capitalismo e Moderna Teoria Social
CRUZ, Manuel Braga – Antologia de textos – Vol I - Fundação
Calouste Gulbenkian
FERREIRA, J M Carvalho, PEIXOTO, João et alt. – Sociologia –
Ed Mc Graw Hill
Mid-term test (50%) + class tests (20%) + final work (30%)
Portuguese
Course title
Course code
Type of course
Level of Course
Communication Workshop
Communication)
2
Number of credits
7
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
Corporate
NA
Semester/trimester
and
One-semester course
2
(Journalism
Year of study
Name of lecturer
II
Hália Santos/ Sandra Barata/Luís Nunes
Journalism – Theoretical basis that allow the students to analyse
the main current journalistic issues. Develop writing abilities
through practical exercises. Corporate Communication – The
students will be provided with basic skills that allow them to plan,
present, execute communication and marketing projects. Promote
autonomy in project management.
NA
Journalism - Module A: newspaper production. Journalistic genres
practice. Contemporary journalistic issues. Module B: Punctuation
signs and rules. Accents. Causes for the main writing mistakes.
Verbal use. Language style and quality.
Corporate Communication – 1. Briefing and market information. 2.
Plan communication and marketing projects. 3. Present and
defend a project plan 4.Execute planning.
Journalism - Cunha, Celso; Cintra, L. – “ Nova Gramática do
Portuguese Contemporâneo”, ed. Sá Costa, Lisboa; Dader, J. L.
(2005) “Periodismo de precisión”. Madrid: Editorial Sintesis¸
Garcia, X. L. y Mercadé, J. M. ( 2007) “Periodismo de proximidad”.
Corporate Communication – Dionísio, Pedro et al. Mercator –
Teoria e Prática do Marketing. Lisboa: Publicações Dom Quixote,
2000; Kotler, Philip. Marketing para o Século XXI. Lisboa:
Presença, 1999.
Practical works in classes and tutorials, as well as individual work.
Portuguese
Course title
Course code
Type of course
Level of Course
On-Line Communication
9054118
One-semester course
NA
Year of study
2
Semester/trimester
2
Number of credits
4
Name of lecturer
Prerequisites
Course contents
Recommended reading
Raquel Botelho
Explore the new forms of communication that emerged with the
new media, particularly the Internet, and be able to identify its
different characteristics, roles and types.
NA
Cyberspace and virtual reality, liquid architectures, collaborative
authoring, pull vs. push, hypertext and cyber text, ergodic
communication, games vs. story telling, action and perception,
interactivity and interaction, the interface.
Alba, Coelho, produto da reengenharia genética, Eduardo Kac
(2000); Aarseth, Espen J., (1997), Perspectives on Ergodic
Literature, John Hopkins University Press, Baltimore and London;
Bolter, Gromala, Jay D. e Diane (2003), Windows and Mirrors,
Interaction Design, Digital art, and the Myth of Transparency, The
Mit Press; Calvino, Italo, (1994), Seis Propostas para o Próximo
Milénio, Edições Teorema, Lisboa 1994; Cubitt, Sean, (1998),
Digital Aesthetics, Sage Publications, Londres; Darley, Andrew
(2002), Visual Digital Culture, surface play and spectacle in new
media genres, Routledge, 2 nd edition, London.
Teaching methods
Assessment methods
Practical assignments.
Portuguese
B – Description of individual units
Course title
Course code
Type of course
Level of Course
Year of study
Semester/trimester
Number of credits
Name of lecturer
outcomes/competences)
Prerequisites
Course contents
Recommended reading
Journalism Laboratory
9054331
Compulsory
NA
2
3rd semester
5
Hália Costa Santos e Raquel Botelho
Students will be provided with skills that will allow them to write
journalistic pieces, both in paper and digital support, including
select, classify and produce information contents (from design to
execution).
Basics of Journalistic Genres
How a copywriting agency works; Information search and
selection; Practice of news, interview, media coverage and opinion
with a view to producing ESTA Journal.
Campuzano, F. J. et al ( 2007) (dir) “Los secretos del Nuevo
Periodismo”. Valência: Mediterráneo Proceso Gráfico.
Carmelo, L. (2008), “Sebenta Criativa para Estudantes de
Jornalismo”. Mem Martins: Publicações Europa-América.
Espada, A. (2008) “Periodismo práctico”. Madrid: Espasa.
Mesa, R. Y (
2004) “Géneros periodísticos y géneros anexos”.
Madrid: Fragua.
Noblat, R. (2007) “A arte de fazer um jornal diário”. São Paulo:
Editora Contexto.
Werkema, R. e Quintão, R. (2006) “Jornal laboratório – uma
proposta editorial e crítica”. Belo Horizonte: Fumec.
Teaching methods
Topic exploration activities with the aid of written and visual
elements, monitoring of coursework execution, text edition and
discussion through teamwork.
Assessment methods
Coursework produced by the students. During the regular exam
season and retake season students’ practical skills will also be
assessed in different contexts.
Portuguese
Course title
Course code
Type of course
Copywriting Techniques
9054332
Compulsory
Level of Course
Year of study
2
Semester/trimester
4
Number of credits
5
Name of lecturer
Hália Costa Santos e Raquel Botelho
Students will be provided with skills that will allow them to write
journalistic pieces, both in paper and digital support. Students
should be able to edit their own texts and develop the ability to
approach a topic in its different perspectives.
Prerequisites
Foundations of Journalistic Genres and Journalism Laboratory
Course contents
Topic approaching; Practice of news, interview, media coverage
and opinion with a view to producing ESTA Journal; Text edition
and review.
Recommended reading
Chillón, J. M. (2007) “Periodismo y objectividad”. Madrid:
Biblioteca Nueva.
González, M. N. G. (2004) “Periodistas, ciudadanos del mundo”.
Madrid: Fragua.
González, M. N. G. (2007) “Metodologia de aprendizaje activo
para la comunicación”. Madrid: Fragua
González, M. N. G. (2005) “Fundamentos del periodismo”. Madrid:
Fragua.
Grijelmo, A. (2003) “El estilo del periodista”. Madrid: Taurus (10
ed). Jornet, C. (2006)
Serrano, E. (2006) “Para Comprender o Jornalismo”. Coimbra:
Minerva. Vieira, J. (2007)
Teaching methods
Topic exploration activities with the aid of written and visual
elements, monitoring of coursework execution, text edition and
discussion through teamwork.
Assessment methods
Coursework produced by the students. During the regular exam
season and retake season students’ practical skills will also be
assessed in different contexts.
Portuguese
Course title
Course code
Type of course
Level of Course
Year of study
Semester/trimester
Number of credits
Name of lecturer
Prerequisites
Course contents
Recommended reading
Introduction to Marketing
9054402
Compulsory
NA
2
rd
3 semester
5
Gorete Lopes
An overview of the origins of marketing and its evolution across
time; Understand the basic principles underlying marketing;
Understand concepts such as target-public, segmentation and
positioning; Identify individual psychosociological variables in
consumer behaviour; Reflect on the importance of data collection
and treatment in strategic decision-taking; Get familiar with the
marketing-mix concept.
NA
Introduction to marketing; Market surveys; Theories and models
underlying consumer behaviour; Segmentation and positioning;
Marketing policies; Marketing planning.
CUNHA, M. P. e outros. Marketing, conceitos e casos
portugueses. Lisboa: Escolar Editora, 2004.
DIONÍSIO, Pedro et al. Mercator – Teoria e Prática do Marketing.
Lisboa: Dom Quixote, 2000.
HAGUE, P. e Peter Jackson. Como fazer estudos de mercado.
Lisboa: Edições CETOP, 1996.
KOTLER, Philip. Marketing para o Século XXI, Lisboa:
Editorial Presença, 2000.
Teaching methods
Assessment methods
Theoretical/practical classes involving exercise solving.
Mid-term test (60%) + Coursework (40%)
Portuguese
Course title
Course code
Type of course
Level of Course
Press Advising
9054407
One-semester course
NA
Year of study
2
Semester/trimester
2
Number of credits
5
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
Hália Costa Santos
The students will familiarise themselves with Editorial Offices
working in Public Institutions and the activity of editorial officers in
Ministries, Secretaries of State and Town-Halls. They are
expected to produce assignments that simulate that activity.
NA
The concept of communication strategy. The media and the
journalists. Specificities of each medium. Relation with the
journalists. Political communication. Parallel issues. Press
Advising procedures. Document production. Procedures and
methods. Clipping and analysis.
Gonçalves, V. (2005). A agenda de Cavaco Silva. Dafundo:
Oficina do Livro.
Granado, A. e Malheiros, J. V. (2001), Como falar com jornalistas
sem ficar à beira de um ataque de nervos. Lisboa: Gradiva.
Lampreia, J.M. (?), A Assessoria de Imprensa nas Relações
Públicas. Lisboa: Europa-América.
Lidstone, J. (1994), Como Lidar com os Media. Mem Martins:
Edições CETOP.
Mid-term exam: 80%. Assignments: 20%
Portuguese
Course title
Course code
Type of course
Level of Course
Audience Survey
9054121
One-semester course
NA
Year of study
3
Semester/trimester
1
Number of credits
5
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
Luís Nunes
The students are expect to interpret and manipulate the main
concepts and tools of audience analysis. Introduction of supply
and demand concepts; the efficacy and efficiency in the
management of media supports, and assessment of its impact on
audiences.
NA
Introduction to audience analysis. Portuguese audiences.
Measurement tools. The fundamental concepts in audience
analysis. Media strategy and planning. Pre- and post-evaluation of
campaigns.
AAKER, ET AL (1992) Advertising Management, New Jersey:
Prentice Hall.
ALASUUTARI, P. (1999) (ed) Rethinking the Media Audience,
London: Sage.
ANG, I. (1991) Desperately seeking the audience, London:
Routledge.
BROCHAND, B., ET. AL. (1999) Publicitor, Lisboa: Publicações
Dom Quixote
CALLEJO, J. (2001) Investigar las audiencias, Barcelona: Paidós.
DAHLGREN, P. (1997) Television and the Public Sphere, London:
Sage (2nd ed).
Portuguese
Course title
Course code
Type of course
Level of Course
Research Methodologies in Communication Sciences
9054123
One-semester course
NA
Year of study
3
Semester/trimester
1
Number of credits
4
Name of lecturer
Prerequisites
Course contents
José Alves Jana/Maria Romana
The students are expected to understand the nature, scope and
limits of research in the social sciences domain, particularly in
communication. They will be provided with basic research
competences and appropriate abilities to carry out scientific
assignments. Promote the contact with published research on
students’ areas of interest. Encourage them to incorporate
research in their future profession.
NA
Teaching methods
How to write an assignment. Science/Social sciences: nature and
statute of scientific knowledge. Research methods and
techniques.
Azevedo, M. (2006). Teses, Relatórios e Trabalhos escolares:
Sugestões para estruturação da escrita. Lisboa: Universidade
Católica Editora.
Quivy, R. e Campenhoudt, L. (1992). Manual de Investigação em
Ciências Sociais. Lisboa: Gradiva.
Lectures and tutorials. Written exercises.
Assessment methods
Recommended reading
Portuguese
Course title
Course code
Type of course
Level of Course
Written and Oral Expression Techniques
9054124
One-semester course
NA
Year of study
3
Semester/trimester
1
Number of credits
4
Name of lecturer
Prerequisites
Maria Romana
Portuguese as an access tool to forms of representation of a
worldview: develop grammar and discourse skills that allow
comprehension of oral and written texts. The students are also
expected to develop oral and written techniques that enable them
to cope with the most varied communicative contexts.
NA
Course contents
Forms of communication. Morphology. Lexicology. Utterance;
Text and discourse; Oral expression; Written expression.
Recommended reading
Barroso, Henrique – “O Aspecto Verbal Perifrástico em
Portuguese Contemporâneo”, Porto Editora, 1994.
Campos, Maria H. C. – “Tempo, aspecto e Modalidades”, Porto
Editora, Porto, 1996.
Rodrigues, Adriano Duarte, “A Partitura Invisível – Para a
abordagem interactiva da linguagem” Ed. Colibri, Lisboa, 2001
Vilela, Mário – “Estruturas Léxicas do Portuguese”, ed. Almedina
Coimbra.
Teaching methods
Assessment methods
Lectures and conferences.
The students must get at least 10 grade points (out of a scale of 020) to pass.
Final grade is the weighted average of mid-term test+compulsory
assignments+class attendance/participation.
Portuguese
Course title
Communication Workshop III (Journalism and Corporate
Communication)
Course code
Type of course
Level of Course
One-semester course
NA
Year of study
3
Semester/trimester
1
Number of credits
7
Name of lecturer
Prerequisites
Carlos Santos Pereira/Rui Capitão/Gorete Lopes
The students will learn how to contextualize this activity within
institutions and companies, assimilating the methods and the
techniques which allow them to develop and strategically set
communication plans and projects.
Journalism
The students will learn how to produce informative pieces for
television.
NA
Course contents
Introduction to Marketing Communication; Advertisers / Agencies /
Means and research; Management of Marketing Communication;
The objectives of communication; The strategic message;
Advertising techniques.
Journalism
The specificities of television as a mass medium; The television
journalism; interviews in television, Image capture and
management and on-site work; Structure; Methodology; The basic
procedures in an ENG team: image capture and edition;
approaching report techniques.
Recommended reading
Due to its length, the reading list was included in the course facts
sheet.
Practical classes; simulation of work environment.
Teaching methods
Assessment methods
Practical works in classes and tutorials, as well as individual work.
Portuguese
Course title
Course code
Type of course
Level of Course
Work Placement
9054421
One-semester course
NA
Year of study
3
Semester/trimester
2
Number of credits
16
Name of lecturer
Hália Santos/ Luís Nunes/ Raquel Botelho/ Gorete Lopes/Sandra
Barata
This module is intended to provide the students with an
opportunity to contact with the labour environment and apply the
knowledge and skills acquired during their study programme.
Prerequisites
NA
Course contents
NA
Recommended reading
NA
Teaching methods
Assessment methods
Tutorials. Seminars.
Training report: 50%
Enterprise assessment: 50%
Portuguese
Course title
Course code
Type of course
Level of Course
Entrepreneurship and Innovation
9054125
One-semester course
NA
Year of study
3
Semester/trimester
2
Number of credits
4
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
Cláudia Pires da Silva
Provide the students with technical and practical skills and
promote entrepreneurship and innovation within the management
of small and medium enterprises. In-depth study of related key
concepts.
NA
Entrepreneurship: major trends and challenges. Entrepeneuring
profile. Innovation and competitivity. Business ideas sources and
its evaluation. Introduction to business plan. Funding sources.
Plan presentation.
http://www.iapmei.pt/iapmei-arthttp://www.inc.com/guides/start_biz/20660.html
www.businessplans.org
http://www.entrepreneur.com/Your_Business/YB_Node
http://www.bplans.com/
Seminars; practical exercises and conferences.
Practical assignment: a business plan for the creation of a
company at the student’s discretion. Written assignment: 50%.
Oral presentation: 50%. Minimum pass mark is 10 (average of
written and oral work).
Portuguese
GENERAL OPTIONS:
Course title
Course code
Type of course
Level of Course
Basic French
9054202
One-semester course
NA
Year of study
2
Semester/trimester
1
Number of credits
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
2,5
Sofia Silva Mota
Acquire oral and written skills. Understand usage, practices and
functioning of the French language. Be able to communicate in a
logic and articulate way. Be able to produce varied texts.
NA
Introductions. Places. Descriptions. Numbers. Time expressions.
Food. Transports. Feasts. Leisure. Countries and nationalities.
Simple grammar structures.
Petit Larousse Illustré, Larousse, Nathan International
direction de Josette Rey- Debove, dictionnaires Le Robert, Clé
International
- Le Petit Robert 1, dictionnaire alphabétique et analogique de
langue française, Clé International
- Le Petit Robert 2, dictionnaire universel de noms propres, Clé
International
Grammaire du Français Contemporain, par Jean Claude
Chevalier, Claire Blanche Benveniste, Michel Arrivé et Jean
Peytard, Larousse
- Gramática do Francês Fundamental, por Olívio de Carvalho,
Porto Editora
Students will pass if they get a minimum mark of ten (10) grade
points (out of a 0-20 scale). Final mark is the weighted average of
mid-term test, compulsory coursework and assiduity/class
participation.
French
Course title
Course code
Type of course
Level of Course
Fundamentals of Economics
9054203
One-semester course
NA
Year of study
2
Semester/trimester
2
Number of credits
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
2,5
An overview of the major themes of economic theory. The
students are expected to develop economic thinking and
familiarise themselves with the major economic issues of present
time.
NA
What is economy? Supply and demand. Consumer theory.
Producer theory. Market structure. National accounting.
Consumption. Investment. State. Labour market. Currency.
Financial markets. Public policies.
Samuelson, Paul e William Nordhaus, “Economia”, 18ª edição,
McGraw-Hill
Frank, Robert H, “Microeconomia e Comportamento”, (2006),
McGraw-Hill
Barro, Robert J. e Vittorio Grilli, “European
Macroeconomics”(1994), MacMillan
Lopes, José da Silva, “Economia Portuguesa desde 1960”,
Trajectos Portugueses, Gradiva
Assessment includes the creation of a blog and weekly
presentation of the solution for a day-to-day economic problem
(20%).
Mid-term assessment: individual assignment on a current issue
related with the course contents to be presented orally. (30%)
Final assessment: 50% Examination in the last class of the
course.
Portuguese
Course title
Course code
Type of course
Level of Course
Intermediate German
9054206
One-semester course
NA
Year of study
2
Semester/trimester
2
Number of credits
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
2,5
Marta Azevedo
Acquire and strengthen communicative skills in socio-cultural
dimensions ands in specific communication contexts. Master such
linguistic components as lexicon, morphosyntax, pronunciation,
intonation and spell.
NA
Interpersonal relationships. Work. Society. Grammar structures.
Dicionário de Alemão/ Portuguese, Porto Editora
Dicionário de Portuguese/ Alemão, Porto Editora
Regular students: mid-term test (60%), Test (25%),
Participation/assiduity (15%). Employed students: mid-term test
(60%), Test (20%), oral exam (20%)
German
Course title
Course code
Type of course
Level of Course
Management Elements
9054207
One-semester course
NA
Year of study
3
Semester/trimester
1
Number of credits
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
2,5
Cláudia Sofia Silva
This course is intended to sensitise students to the significance of
management issues and provide basic concepts and tools for the
strategic management of an organisation promoting the decisionmaking ability.
NA
Organization: corporate planning; the enterprise and its
environment; How to create an enterprise; Control process;
Performance appraisal. Corrective actions.
Control types
Strategic control points
Negative control reactions
Prevention of negative reactions
Disciplinary action
Contribution to productivity
Código das Sociedades Comerciais
Planeamento da Empresa, WEST, Alan, Editorial Presença,
Biblioteca de Gestão Moderna
Administração – Organização, Planeamento e Controlo, KOONTZ,
H et al, Pioneira São Paulo (with an English version)
Inovação e Gestão, DRUCKER, Peter, Editorial Presença,
Biblioteca de Gestão Moderna
Ten (10) grade points (out of a 0-20 scale) is the minimum passing
mark.
Portuguese
Course title
Course code
Type of course
Level of Course
Creative Writing
9054208
One-semester course
NA
Year of study
3
Semester/trimester
1
Number of credits
Name of lecturer
Prerequisites
2,5
Maria Romana
Consolidate reading and writing skills developing creative ability
with basis on practice with short fictional texts.
NA
Course contents
- The pleasure of writing and reading
- General aspects of writing
- Written texts
- Narrative
- Telling and Retelling
- How to write a text
- Narrative construction
Recommended reading Bach, Pierre – O prazer na escrita, 3ª ed., Porto, Asa, 2001.
Eco, Umberto – Seis passeios no bosque da ficção,
Ingarden, Roman – A Obra de Arte Literária. Fundação Calouste
Gulbenkian, 1973.
Magalhães, Isabel Allegro – O Tempo das Mulheres. A dimensão
temporal na escrita feminina contemporânea. Lisboa, Imprensa
Nacional – Casa da Moeda, 1987..
Proust, Marcel- O prazer da leitura,
Teaching methods Lectures and practical component over 15 weeks where reading
and writing exercises will be carried out.
Assessment methods One short story at the end of semester (80%). Class participation
and writing exercises (20%).
Portuguese
Course title
Course code
Type of course
Level of Course
History of Political Ideas
9054209
One-semester course
NA
Year of study
3
Semester/trimester
1
Number of credits
Name of lecturer
Prerequisites
2,5
José Heleno
Understand politics and the various forms it assumed across
history. Become familiar with such fundamental concepts as State,
law, freedom, power, sovereignty, contract, property and justice.
NA
Course contents
Concept of politics. The Middle Ages. From Antiquity to Modern
th
th
Age. Modern Age. Revolutions and totalitarianism: 18 – 20
centuries.
Recommended reading
Aristóteles (Política); Santo Agostinho (A
Cidade de Deus), Maquiavel (O Príncipe); Hobbes, (Leviatã),
Locke (Dois Tratados do Governo
Civil), Jean-Jacques Rousseau (Discurso sobre a Origem e os
Fundamentos da Desigualdade entre os
Homens), Tocqueville (Da Democracia na América), John Stuart
Mill (Sobre a Liberdade) e Karl Marx (O Manifesto do Partido
Comunista)
Teaching methods
Assessment methods
A practical assignment with oral presentation (optional adding to
20% of final mark).
A compulsory mid-term test with minimum pass mark of ten (10).
Written exam for the students who failed continuous assessment.
Portuguese
Course title
Semiotics
Course code
9054210
Type of course
Level of Course
One-semester course
NA
Year of study
2
Semester/trimester
2
Number of credits
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
2,5
Maria Romana
Understand the concept of semiotics and semiotic tradition. Be
familiar with the major semiotic trends today and across the times.
Understand and interpret the world through semiotics.
NA
I INTRODUCTION
II FOUNDING CURRENTS OF SEMIOTICS
III NARRATIVE SEMIOTICS
IV OTHER SEMIOTICS
ARISTOTELES - De l'interprétation, Tricot, J., ed., Paris, Vrin,
1965.
BARTHES, Roland – Elementos de semiologia (1953), Lisboa, Ed.
70, 1989.
BARTHES, Roland – A aventura semiológica (1985), Lisboa, Ed.
70, 1987.
ECO, Umberto – O Signo, Lisboa, Editorial Presença, 2004.
EVERAERT-DESMEDT, Nicole – Semiótica da Narrativa,
Coimbra, Almedina, 1984.
HJELMSLEV, Louis - Prolegomènes à une Théorie du Langage,
Paris, Minuit, 1968. - Essais linguistiques, Paris, Minuit, 1971.
LEACH, Edmund – Cultura e Comunicação, Lisboa, edições 70,
1992.
Lectures and conferences.
Mid-term test and/or practical assignment (80%) + coursework
carried out during contact hours (20%).
Lack of one or more compulsory assessment items results in loss
of right to continuous/mid-term assessment and automatic
incorporation in final assessment lists.
Portuguese
Course title
Course code
Type of course
Major Contemporary Issues
9054212
One-semester
course
Level of Course
NA
Year of study
3
Semester/trimester
2
Number of credits
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
2,5
Carlos Santos Pereira
Provide the students with a global integrated view of the
contemporary world sensitising them to a number of key issues in
the communication sphere in the context of the third millenium.
They will be provided with guidelines that will allow them to make
a critical analysis of current developments and anticipate future
challenges and trends in the international context.
NA
1. The international situation in the beginning of the Third
Millenium (New challenges and threats. The safety problematics.
The terrorism issue. The world unbalances. The political-strategic
framework. The globalization framework. The globalization
problematics. The socio-political and cultural dimensions of
globalization. The major migratory flows. The dialogue between
cultures and religions. 2. Ecology, science and technology (new
horizons and new dillemas for science. A threatened planet..
Information society. Anticipation.)
Henry Kissinger, Diplomacia, Gradiva, Lisboa, 2002; Ignatio
Ramonet, O Novo Rosto do Mundo, Campo da Comunicação,
Lisboa, 2004General Loureiro dos Santos, A Ameaça Global,
Europa-América, 2008; Jean Ziegler, Os Novos Senhores do
Mundo, Terramar, 2005; Kaldor, MaryNew and Old Wars:
Organized Violence in a Global Era, Cambridge: Polity Press,
1999
Practical assignments
Portuguese
Course title
Course code
Type of course
Level of Course
Advanced English
9054213
One-semester course
NA
Year of study
3
Semester/trimester
1
Number of credits
Name of lecturer
Prerequisites
Course contents
2,5
Zélia Patrocínio
The students are expected to strengthen language skills in English
to be able to respond to a variety of communicative contexts.
NA
- Grammar structures
- Speech functions
Recommended reading
Teaching methods
Assessment methods
ALLEN, Stannard W. , Living English Structure, Longman
GRAVER, B, D, Advanced English Practice, Oxford University
Press
HEWINGS, Martin, Advanced Grammar in Use, Cambridge
University Press
MACCARTHY, Michael, O’DELL, Felicity, English Vocabulary in
Use – Elementary, Cambridge University Press
MACCARTHY, Michael, O’DELL, Felicity, SHAW, Ellen,
MACCARTHY, Michael, O’DELL, Felicity, English Vocabulary in
Use – Upper-intermediate & Advanced, Cambridge University
Press
English
Course title
Course code
Type of course
Level of Course
International Relations
9054214
One-semester course
NA
Year of study
3
Semester/trimester
2
Number of credits
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
2,5
Provide the students with an overview of political, legal and
philosophical principles underlying the organization of the
international community. The students should be able to make a
critical analysis of international developments as well as the logic
and motives driving the major actors within the international
scenario.
NA
1. The international relations under the scope of the social
sciences. 2. International relations theories. 3.Current international
panorama 4. International relations in the globalization era.
José Medeiros Ferreira, Cinco regimes na Política Internacional,
Presença, 2006; Pascal Boniface, Atlas das Relações
Internacionais, Plátano Editora, 2004; James E. Dougherty,
Relações Internacionais, Gradiva, 2003; Barker, J. Craig,
International Law and International Relations, London:
Continuum, 2000; Wheeler, N.J. Saving Strategers: Humanitarian
Intervention in International Society, Oxford: Oxford University
Press, 2000.
Practical assignments.
Portuguese
Course Title
Course Code
Multimedia Contents for Communication
9054217
Type of Course
One-semester course
Level of Course
NA
Year
2
Semester/Trimester
3
Number of credits
Name of Lecturer
Course goals (preferably expressed in
terms of learning outcomes/
competences)
2,5
João Pereira
This course is intended to provide multimedia tools and contents for
communication. It meets the needs of a communication professional as to
knowing the various tools for the profession.
Getting familiar with the various types of images, audio and video and
st
understanding what they are for and how they can be used are basic 21
Century skills, specially in the communication sphere.
These foundations will enable the students to familiarise themselves with
new technologies and their potential as well as will be a basis to make
choices and develop their knowledge in this area.
Prerequisites
Course contents
Not applicable
1. Image
1.1. take pictures, camera definitions
1.2. edition; resolution
1.3. Export formats
2. Audio
2.1. recording; editing
2.2. export formats
3. Video
3.1. recording
3.2. editing; export formats
Recommended Reading
Edição de Vídeo – Porto Editora
Tratamento de Imagem – Porto Editora
Técnicas com Photoshop – FCA - Editora Informática
Using Audition – MCGRAW-HILL EDUCATION - EUROPE
Teaching Methods
Assessment Methods
Language of Instruction
Theoretical/practical classes
Coursework during the semester (40%); final assignment including at
least two taught modules (60%).
Portuguese
Course title
Introduction to Portuguese Language Studies
Course code
9054218
Type of course
Optional
Level of Course
Year of study
Semester/trimester
Number of credits
Name of lecturer
NA
2
th
4 Semester
2,5 ECTS
Sandra Barata
Develop comprehension and oral and writing skills.
Be aware of the significance of adapting speech to a given
communication context.
Understand the specific usages, practices and structure of the
Portuguese language.
Be able to express themselves in a logic coherent manner and produce
texts according to diverse methods and models.
Prerequisites
Course contents
NA
Communication, language and idiom
Uttering forms: written and oral.
Phonetics.
Morphology.
Syntax.
Specificities of verbal flexion.
Recommended reading
Correia, João David Pinto – Introdução às técnicas de Comunicação e
de Expressão, Livraria Novidades Pedagógicas, Lisboa 1978.
Português Fundamental, vol. I, vol. II, INIC-CLUL, 1984/1987.
Buescu, Maria Leonor Carvalhão – “A Língua Portuguesa, Espaço de
Comunicação”, Biblioteca Breve”, ICALP, Lisboa 1984.
Grammar, Dictionary and Portuguese-Language Style Manual
Teaching methods
Assessment methods
Theoretical/practical classes involving exercise-solving.
Final grade is the weighted average of a mid-term test, compulsory
coursework and participation/assiduity. Minimum passing grade is 10
out of a 0-20 scale.
Portuguese
Course title
Introduction to English Language Studies
Course code
9054215
Type of course
Optional
Level of Course
Year of study
Semester/trimester
Number of credits
Name of lecturer
NA
2
st
1 semester
2,5
Hermínia Maria Pimenta Ferreira Sol
This module is intended to provide the students with an overview
of some aspects of the British culture and develop their proficiency
in English.
It is an introductory module designed to tackle possible language
deficiencies and to provide a first contact with British culture.
Prerequisites
Course contents
Recommended reading
NA
Topic contents:
1.1. Personal Information
1.2 Countries and nationalities within the UK
1.3. British Food habits
1.4. British Holidays
1.5. Leisure Activities
1.6. Music
1.7 Literature and cinema
Basic English grammar structures
O´DRISCOLL, James, Britain, Oxford University Press.
MURPHY, Raymond, Essential Grammar in Use, Oxford
University Press
Teaching methods
Assessment methods
Theoretical-practical sessions:
Ongoing assessment = Oral participation (20%) + Mid-term test
(80%)
Final assessment = Exam (100%)
Portuguese/English
Course title
Introduction to Entrepreneurship
Course code
9054216
Type of course
Optional
Level of Course
Year of study
NA
2
Semester/trimester
1st
Number of credits
2,5
Name of lecturer
Prerequisites
This course is intended to promote in students the ability of
developing their own business or firm.
At the end of the course students are expected to have a better
understanding of issues facing today's managers such as:
- 1. How to create an entrepreneurial management culture?
- 2. Can entrepreneurship be learned?
- 3. How to identify business opportunities and threats?
- 4. How to incorporate change in business in a profitable manner?
- 5. How to convert ideas into business projects?
NA
Course contents
Introduction to Entrepreneurship (2h); The Entrepreneur (4h);
Opportunities and ideas: create, shape, recognise and capture
(6h); New business marketing (6h); Environment and industry (8h);
General business strategies; Build a team and manage human
resources (4).
Recommended reading
“Ser Empreendedor-Pensar, Criar e Moldar a Nova Empresa”,
Manuel Portugal Ferreira, João Carvalho Santos e Fernando
Ribeiro Serra. Edições Sílabo(2008)
“Guia do Empreendedorismo”. Edições SEDES - 2ª edição
(2007)
“Criação & Gestão de Micro-Empresas & Pequenos Negócios”,
Horácio Costa e Pedro Correia Ribeiro”. Edições Lidl - 7ª
edição (2007)
“EMPREENDEDORISMO – Uma Visão do Processo”, Robert
A. Baron & Scott A. Shane
“Empreendedorismo corporativo”, José Dornelas. Elsevier
Editora (2003)
“Empreendedorismo: Transformando ideias em negócios”,
José Dornelas. Elsevier Editora (2005)
Teaching methods
Assessment methods
Classes involving exercise solving.
Mid-term test and class attendance. Mid-term test: 90%.Class
attendance: 10%;
Portuguese
Course title
20th-Century Communication and Culture XX
Course code
9054323
Type of course
Optional
Level of Course
Year of study
Semester/trimester
Number of credits
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
Not Applicable
Second
Third semester
5
Provide an overview of the major cultural breakthroughs of the
20th century. The concept of culture approached in general sense
with a particular emphasis to the great innovations in
communication techniques and the social dimension. Aesthetical
breakthroughs will be viewed in the perspective of the new
communication processes.
NA
th
The strategic dimensions of culture. The 20 -century aesthetic
and communication breakthroughs. The impact of communication
and Internet.
Final Essay.
M. Price, Media and Sovereignity, Cambridgem Mass. MIT
Press,202.
UNESCO, World Culture Report: Culture, Creativity and Markets,
UNESCO, Paris, 1998.
H. Rheingold, Smart Mobs, Perseus, Cambridge, Mass., 2003.
Peter Watson, The Modern Mind, An Intellectual history of the 20th
century, Perennial, New York, 2002.
Peter Conrad, Modern Times, Modern Places – Life & Art in the
20th century, Thames & Hudson, Londres, 1998.
Theoretical/practical classes including problem-solving.
Assessment will be based on written work.
Students with an average mark of 10 grade points (out of a 0-20
scale) or higher will be exempt from final exam.
Portuguese
Course title
Course code
Type of course
Level of Course
Photojournalism
9054301
One-semester course
NA
Year of study
3
Semester/trimester
2
Number of credits
5
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
Lecturer to be appointed
The students will familiarise themselves with the role of
photography in journalism through the analysis of case studies.
A reflection on major issues related with this problematics.
NA
Photography as information. Informative photography and
aesthetic photography. Photo interviews and photo reports. Image
edition. Discussion on photo manipulation. Ethical issues
concerning the photographic reporter profession.
ALONSO ERAUSQUIN, M. (1995) - Fotoperiodismo: Formas y
Códigos. Madrid: Síntesis; AMAR, Pierre-Jean – Le
Photojournalisme. Nathan Université, Paris, 2000; ASSOCIATED
PRESS (1994) - The Associated Press Photojournalism
Stylebook. The News Photographer’s Bible. Second printing. New
York: Associated Press; BURNETT, Ron. Cultures of Vision:
Images, Media and the Imagery. Bloomington and Indianopolis:
Indiana University Press, 1995
Written assignment (50%) and photographic work (50%)
Portuguese
Course title
Course code
Type of course
Level of Course
Comparative Journalism
9054318
One-semester course.
NA
Year of study
2
Semester/trimester
2
Number of credits
5
Name of lecturer
Prerequisites
Hália Costa Santos
The students are expected to get acquainted with comparative
journalism methodologies produced by different researchers and
learn how to develop a critical insight on national and international
media.
NA
Course contents The Portuguese media. Comparative journalism methodologies
and techniques. Differences between reference press and popular
press. Information in the Portuguese radio. Public and private
television channels. The news in the various media. Minorities,
environment, etc. in the media. The challenges posed by
communication agencies. Regional press approaches. Comparing
European presses.
Recommended reading Barroso, A. (1995), “A televisão que temos”. Lisboa: Contexto.
Bell, A . e Garrett, P. (eds) (2003), “Approaches to Media
Discourse”. Londres: Blackwell.
Correia, J. C. (2005), Sociedade e Comunicação: estudos sobre
Jornalismo e identidades. Covilhã: Universidade da Beira Interior.
Carvalho, A. (2004), O Iraque nas televisões europeias:
representações da segunda guerra do Golfo. In: Actas do III
Spocom.
Teaching methods Lectures and tutorials.
Assessment methods
Research work (80%) and written exercises in class (20%).
Final exam.
Portuguese
Course title
Course code
Type of course
Level of Course
News Agency Journalism
9054302
One-semester course
NA
Year of study
2
Semester/trimester
2
Number of credits
5
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
Strengthen writing techniques for news agency journalism,
emphasizing the intermediary role of an information agency. Be
able to produce contents for a news agency.
NA
History of agency journalism; the evelopments at national and
international level; ongoing information flows and permanent
updating; rapidity/credibiltiy; the news, interviews and reports;
capture and seizure; the relationship with the sources; customer
expectations.
Associated Press (2008), “The Associated Press Style Book”. New
York: Associated Press; Covarubbias (2007), “Manual de
Técnicas”. New Yor: Associated Press; Lusa (2007), “Agências de
Notícias de Portugal”. Lisboa: Lusa.
Practical assignments
Portuguese
Course title
Course code
Type of course
Level of Course
News Theory
9054303
One-semester course
NA
Year of study
2
Semester/trimester
2
Number of credits
5
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
Raquel Botelho
The concept of news, event and objectivity. The constraints
associated with the profession, the relationship with the sources
and the journalistic enterprises. The different theoretical
approaches for all these concepts.
NA
1. What is news? What is an event? Why is news like this? What
is journalistic narrative? What are the profession constraints?
What is the relationship of journalists with the sources? What is
objectivity? Case study analysis.
2. News theories: The Mirror Theory; the Gatekeeper Theory; the
Organizational Theory; the Conspirational Theory; the Political
action Theory; the Structuralist Theory; the Constructionist Theory
3. Stories: the sources; news as context; news as myhts; news as
construction; news without change.
Traquina, Nelson – “Jornalismo: questões, teorias e estórias”
McQuail, Denis – “Teoria da Comunicação de Massas”
Woodrow, Alain – “Informação, Manipulação”
Mid-term test (60 %); Individual and group assignments (40 %)
Portuguese
Course title
Course code
Type of course
Level of Course
Radio Broadcasting Styles and Formats
9054304
One-semester course
NA
Year of study
3
Semester/trimester
2
Number of credits
5
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
Eduardo Pinhão
Students are expected to acquire practical skills that enable them
to overcome the day-to-day challenges of content production for
radio.
They will be able to write, produce and represent news, interviews,
reports and authoring programs.
NA
Characteristics,
message,
language;
Journalism;
News.
Interview/Debate/Report/Animation/Announcing. Radio types.
Radio workshop. Redaction organization. Information collection
and processing. News production and edition. Information
programs. Journalistic pieces. Reports. Radio interview.
Menezes, João Paulo, Tudo o que se passa na TSF – para um
livro de estilo, Editora Jornal de Notícias.
Gomes, Adelino, A Rádio: Suas características e relação com os
outros meios de comunicação, in Praça, José.
Meditsch, Eduardo, A Rádio na Era da Informação – Teoria e
Técnica do Novo Radiojornalismo, Livraria Minerva Editora,
Coimbra, 1999.
Practical sessions including simulations of a professional
environment.
Class attendance and participation (8 grade points)
Practical assignments (12 grade points)
Portuguese
Course title
Course code
Type of course
Level of Course
Cultural Journalism
9054305
One-semester course
NA
Year of study
2
Semester/trimester
1
Number of credits
5
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
Hália Costa Santos
Promote a critical attitude towards cultural products; give an
overview of all the components of cultural products (characteristics
of writing/language, layout, themes and approaches). The
students will be encouraged to produce pieces of journalism to be
published.
NA
Analysis of journalistic products in the cultural area. Lectures by
publishers and people in charge of cultural products. Production of
contents for the Press.
Esquenazi, J-P. ( 2006), Sociologia dos Públicos. Porto: Porto
Editora.
Esteves, J. P. (2003), Espaço Público e Democracia. Lisboa:
Edições Colibri.
Rieffel, R. ( 2003), Sociologia dos Media. Porto: Porto Editora.
Wolton, D. ( 1994), Elogio do Grande Público. Porto: Asa.
Assignment: 50%. Journalistic Piece: 50%
Portuguese
Course title
Course code
Type of course
Level of Course
Directing and Producing for Radio
9054306
One-semester course
NA
Year of study
2
Semester/trimester
2
Number of credits
5
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
Eduardo Pinhão
The students should acquire practical knowledge that will enable
them to respond effectively to the daily demands of radio
production and animation. To be a radio journalist today, be able
to speak, write, interview and investigate is not enough. Modern
radio journalists must be “self operators”, that is, they must know
how to use the radio technological media available.
NA
Radio Production: Audio mastering; Decibel; Digital and analogue
signal; Equalization; Audio Processing; Edition / production
systems; Management and broadcast systems Broadcast
consoles; Production of jingles and spots.
Radio Direction: Radio scheduling; Target audiences; Program
scheduling; Theme scheduling; Program animation - styles,
connection between music and the use of jingles.
Conception – alignment, script and work plan.
Menezes, João Paulo, Tudo o que se passa na TSF – para um
livro de estilo, Editora Jornal de Notícias.
Rumsay, Francis e McCormick, Tim, Sound and Recording – An
Introduction, Music Technology Series.
Hausman, Carl, Bencit, Philip, Messere, Fritz e O’Donnell, Lewis
B., Modern Radio Production – Production, Programming and
Performance
Lectures with simulation of the work environment.
Class attendance and participation (8 grade points): Assignments
(12 grade points), three assignments during the semester.
st
Assessment parameters are as follows: 1 assignment – Radio
nd
production – 3 grade points; 2 assignment – Production of
rd
jingles and advertising spots – 4 grade points; 3 assignment – 1hour radio broadcast – 5 grade points.
Portuguese
Course title
Course code
Type of course
Level of Course
Pagination
9054205
One-semester course
NA
Year of study
3
Semester/trimester
1
Number of credits
5
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
João Pereira
Provision of skills and tools to solve graphic journalism problems
by practising on newspaper printing. The students are expected to
master new graphic technologies in terms of pagination and
graphic project.
NA
InDesign tools. Editorial design: graphic project and editorial
project. Graphic design elements. Coherence, functionality,
module structure and information hierarchization. Hyphenation and
text composition. Composition factors. Pagination techniques.
Colour. Briefing. Publication plan. Broadsheet. Sections. Tabs.
Barnhurst, K. (1999), “La Diagramación de noticias”, in revista
Latina de Comunicación Social, nº 14; Erbolato, M. L. (1981),
“Jornalismo Gráfico. Técnicas de Produção”. São Paulo: Edições
Loyola; Harrower, T. (1998), “The newspaper desginer´s
handbook”. Boston: McGraw-Hill.
Practical assignment
Portuguese
Course title
Course code
Type of course
Level of Course
Television Styles and Formats
9054307
Semestral
NA
Year of study
3
Semester/trimester
1
Number of credits
5
Name of lecturer
Prerequisites
The students will familiarise themselves with the various television
genres with particular emphasis on journalistic formats produced
in studio. They will be able to practice with news and report, studio
interview, debate, commentary, news analysis, the so-called “Big
Report” and journalistic documentary.
NA
Course contents
1. Television information and journalism; journalistic genres for
television/television news services. TV news/information within a
generalist television/the CNN model. Ongoing information
networks/socio-cultural responsibilities of television 2. TV
information and journalism: TV news and report/TV
interviews/studio debate. Commentary and analysis/the ”Big
Report” and the journalistic documentary.
Recommended reading
CAREY, Jane W., Communications as Culture – Essays on Media
and Society, New York, Routledge, 1992.
CHOMSKY, Noam, Propaganda and the Public Mind, Pluto Press,
Londres, 2001
DAYAN, Daniel, e KATZ, Elihu, A História em Directo. Os
acontecimentos mediáticos na televisão, Minerva: Coimbra, 1999.
RAMONET, Ignacio, Propagandas Silenciosas, 2ª edição, Campo
das Letras, Porto, 2002
Teaching methods
Assessment methods
Written assignment (100%)
Portuguese
Course title
Course code
Type of course
Level of Course
War Journalism
9054308
One-semester course
NA
Year of study
2
Semester/trimester
1
Number of credits
5
Name of lecturer
Prerequisites
Provide the students with an overview of the information
problematics within a war scenery and journalistic coverage of
military conflicts. To reverse the myth within certain journalistic
and public opinion circles that there is a specific journalism for war
situations. Analysis of case studies to learn how to make
journalistic coverage of crisis and war events. Provide historic,
political, diplomatic, strategic and military fundamentals for a
critical reading of great political-military crises.
NA
Course contents
The concept and practice of the so-called “war journalism”. War
mediatization.
Recommended reading
BADSEY, Stephen (ed.), The Media and International Security,
The Sandhurst Conference Series, Frank Cass (ed.), London and
Portland, 2000. / CHOMSKY, N., e HERMAN, E. S.,
Manufacturing Consent. The Political Economy of the Mass Media,
New York, Pantheon Books, 1988. /MCLUHAN, M. e FIORE, Q.,
War and Peace in the Global Village, Bantam Books, New York,
1968./ MERCER, Derrick, MUNGHAN, Geoff e WILLIAMS, Kevin
(eds.), The Fog of War: The Media on the Battlefield, Heinemann,
Londres, 1987. /TAYLOR, Philip. M., Munitions of the Mind: a
history of propaganda from the ancient world to the present era,
Manchester University Press, 2.ª edição, Manchester, 1995.
Teaching methods
Assessment methods
Written assignment (100%).
Portuguese
Course title
Course code
Type of course
Level of Course
Directing and producing for Television
9054309
One-semester course
NA
Year of study
2
Semester/trimester
2
Number of credits
5
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
Rui Capitão/Delfim Ramos
The students will be provided with theoretical and practical
knowledge in TV production that will allow them to identify teams,
spaces and equipments used in a TV production studio. They will
be given the opportunity to practise with contents and apply postproduction techniques.
NA
Post-production techniques: edition, application of image
manipulation techniques, reframing techniques, techniques for the
creation of title sequences and animated graphic design, the
“Chroma Key” effect. Unicamera and multicamera direction
techniques.
sheet.
Lectures and practical sessions including simulations of a
professional environment.
- 50 % mid-term test
- 40 % Project
- 10 % Assiduity and class participation
Portuguese
Course title
Course code
Type of course
Level of Course
Investigative Journalism
9054310
One-semester course
NA
Year of study
3
Semester/trimester
2
Number of credits
5
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
Provide the students with a coherent perspective of the concept
and evolution of the so-called investigation journalism. Critical
analysis of theoretical texts and journalistic investigation
processes. Provide the students with a critical perspective of the
investigation journalism (media, economy, politics and culture).
Techniques, methodologies and ethical principles of the
journalistic investigation: analysis of case studies and investigation
reports.
NA
Investigation journalism: the concept and the practice. The
journalistic investigation process. Introduction to investigation
journalism. Ethical aspects concerning investigation journalism.
Investigation in public institutions; archives and documents.
Analysis and critical review of journalistic investigation processes.
Le journalisme d'investigation, Paris, PUF, 1997.
Houston, Brant, and Len Bruzzese, Steve Weinberg. The
Investigative Reporter's Handbook – A Guide to Documents,
Databases and Techniques. Boston: Bedford/St. Martin's, 2002.
D. Marchetti, “Les révélations du "journalisme d'investigation"”,
Actes de la recherche en sciences sociales, Paris, 2000.
One assignment. The students who achieve the minimum pass
mark of ten (10) will be exempt from final exam.
Portuguese
Course title
Course code
Type of course
Level of Course
Economic Journalism
9054311
One-semester course
NA
Year of study
3
Semester/trimester
2
Number of credits
5
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
Maria João Gago
The students will be provided with tools that enable them to
understand economic and financial information and have a critical
view on this reality.
NA
What is economic journalism? Enterprises; markets and financial
products; capital markets: money and exchange. National
Accounting; the economic circuit – real and money flows;
information sources; public accounts; public administration
budgeting; information on public accounts; writing news with basis
on Employment Inquiry.
“30 Anos de Jornalismo Económico em Portugal”, Christiana
Martins, Livros Horizonte, 2007
“Jornalismo Económico em tempos de concentração – faces
visíveis das pressões sobre a informação”, Helena Garrido, pp.
233-247, Caleidoscópio, Ed. Universitárias Lusófona, 2004/05
The students must get at least 10 (out of a scale of 0-20) to pass.
Portuguese
Course title
Course code
Type of course
Level of Course
Political Journalism
9054312
One-semster course
NA
Year of study
3
Semester/trimester
1
Number of credits
5
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
Maria João Gago
Provide the students with tools that allow them to decode political
information and have a critical look at this reality.
NA
The Republic Presidency. The Parliament. The Government.
Political Parties. Elections.
“Jornalismo Político em Portugal”, Estrela Serrano, Edições
Colibri, 2006
“A Última Campanha”, Filipe Santos Costa, Palavra, 2006 / “A
Imprensa Regional e Comunicação Política”, João Carlos Correia,
UBI, 2006
“A mensagem política na campanha das eleições presidenciais:
análise de conteúdo dos‘slogans’ entre 1976 e 2006”, Paula do
Espírito Santo, ISCSP, 2007
“A mensagem nos discursos presidenciais de tomada de posse:
1976-2006”, Paula do Espírito Santo, ISCSP, 2008
Regular students: Class attendance (15%); Practical assignment
(25%); Mid-term test (60%). Employed Students: mid-term test
(100%)
Portuguese
BUSINESS COMMUNICATION OPTIONS:
Course title
Course code
Type of course
Level of Course
Introduction to Advertising
9054401
One-semester course
NA
Year of study
2
Semester/trimester
1
Number of credits
5
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
The students are expected to master basic advertising concepts
identifying its main characteristics and effects. Be able to identify
diferent types of messages, concepts and supports.
NA
Adversiting goals. Languages, messages and appeals. Advertising
and consumption. The seduction process. Symbolic rituals.
Advertising codes and techniques. Legal framework for the
advertising profession. Case study analysis.
Grupo McCann (1991), "Publicidade e Comunicação". Lisboa:
Texto Editora; Joannis, H. (1998). O Processo de Criação
Publicitária. Mem Martins: Edições CETOP; José, Pedro Quartin
Graça Simão 1995), “A publicidade e a lei”, Vega; Mattelart,
Armand. (1991), “La publicidad” Barcelona: Paidós; Ries, Al &
Laura (2003), “A Queda da Publicidade e a Ascensão das
Relações Públicas”. Lisboa: Notícias Editorial; Rossiter, J., Percy,
L. (1998). Advertising Communications & Promotion Management.
Boston: Irwin McGraw-Hill; Stephen, Paul (1986);“Guia completa
de la Publicidad”, QED Publishing.
Mid-term test (60%) and practical assignment (40%)
Portuguese
Course title
Course code
Type of course
Level of Course
Consumer Psychology
9054422
One-semestre course
NA
Year of study
2
Semester/trimester
2
Number of credits
5
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
José Alves Jana/Gorete Lopes
Get familiar with the basic phenomena underlying consumer
behaviour; discuss the problems related with consumer behaviour
from a psychological point of view; know the methodologies for
analysing and managing consumer satisfaction; discuss case
studies in different intervention areas; carry out empirical studies
(basic level) on consumption-related behaviours.
NA
Introduction to the human behaviour model; Motivation/Perception/
Attitude. Communication (sociopsychological model). Decision:
emotion, reason, action. Consumer behaviour theories. Case
analysis. Empirical research.
Gleitman, Henry (1999). Psicologia. Lisboa: Fundação Calouste
Gulbenkian.
Vala, Jorge (1996). Psicologia social. Lisbouy21\a: Fundação
Calouste Gulbenkian. A interacção social. Porto: Rés.
Cota, Bruno Valverde e Marcos, Paulo Gonçalves (2007).
Marketing inovador: Temas emergentes. Lisboa: Universidade
Católica Editora.
Dubois, Bernard (2005). Compreender o consumidor. Lisboa: Dom
Quixote.
Vilares, Manuel José e Coelho, Pedro Simões (2005).
Minimum attendance rate: 80% (except for employed students)
Practical assignments (60%) * + mid-term test (40%).
Failure to submit practical assignments excludes students from
continuous assessment.
Portuguese
Course title
Course code
Type of course
Level of Course
Advertising Languages
9054403
One-semester course
NA
Year of study
2
Semester/trimester
1
Number of credits
5
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
João Costa Rosa
Become familiar with the advertising terminology: concepts,
perspectives; actors; media. Be able to distinguish advertising
from other domains; distinguish the expression level from the
content level; understand visual syntax; understand visual rhetoric;
build messages containing images; solve problems at the
expression and content level; use tools appropriate to messages;
analyse utterances containing images; identify the processes of
manipulation/alteration of expression or content; decode/read
image syntax; create structured utterances; and present
appropriate analysis results.
NA
Advertising and other activities; the various approaches to
advertising across the time. Intervening actors and institutions:
roles, processes and plans. Domains and media. Messages and
structures.
sheet.
Theoretical-practical assignments on print advertising.
Assessment items: detection of expression and contents
elements, visual syntax, content and rethoric. Construction of print
advertising messages. Assessment takes into account the level of
attainment of course outcomes.
Other criteria: students have to attend at least 75% of taught
classes; otherwise they will have to sit final examination.
Portuguese
Course title
Course code
Type of course
Level of Course
Marketing Strategies
9054404
One-semester course
NA
Year of study
2
Semester/trimester
2
Number of credits
5
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
Gorete Lopes
Consolidate knowledge of global producer/consumer markets by
evaluating its constraints and effects in the determination of
marketing policies and strategies. Get familiar with such issues as
the establishment of strategic price policies, distribution and
communication. The students are expected to acquire skills that
enable them to evaluate the market and to develop marketing
strategies with the aid of Strategic Marketing tools.
NA
1. Create Marketing strategies: Porter strategies, strategic
alliances; program implementation and execution 2. Brand Equity :
construction, evaluation, management, branding strategies
planning 3. Strategic positioning: strategy development and
communication, differentiation strategies, marketing strategies for
product life cycle 4. Competition: competitive strategies for market
leaders, challenging strategies, follower and squatter strategies 5.
Product strategies 6. Service marketing strategies
Castro, João Pinto, Comunicação de Marketing.. Lisboa:Editor
Manuel Robalo, Edições Sílabo, Lda., 2002Dionísio, Pedro et al.
Publicitor. Lisboa: Publicações Dom Quixote, 1999¸ Kotler, Philip e
Keller kevin Lane. Administração de Marketing.São Paulo: Person
Prentice Hall, 2006; Kotler, Philip. Marketing para o Século XXI.
Lisboa: Presença, 1999.
Mid-term test (60%) and assignment (40%)
Portuguese
Course title
Course code
Type of course
Level of Course
Market Surveys
9054405
One-semster course
NA
Year of study
2
Semester/trimester
1
Number of credits
5
Name of lecturer
Objectives of the course
(preferably expressed in terms of
learning outcomes competences)
Prerequisites
Luís Nunes
Provide theoretical and practical skills on market survey and public
inquiry that will allow the characterisation of markets, publics and
consumer behaviour, both quantitatively and qualitatively.
NA
Course contents
Introduction to market surveys; market survey planning; resource
sellection and management; methodological approaches; data
collection tools; sampling; data analysis; data reading; information
display.
Recommended reading
AAKKER, KUMAR DAY (2001). Marketing Research. Wiley.
CHURCHIL G. (1995). Marketing Research-Methodological
Foundations. Dryden.
CURTO, J.J.D., (1995) Excel para Economia e Gestão, Lisboa,
Ed. Sílabo
GHIGLIONE, R., MATALON, B. (1997) O Inquérito, Oeiras, Celta
MALHOTRA, N. E BIRK, D. (2003). Marketing Research an
applied approach, European Edition. Prentice Hall.
PEREIRA, A., (1999) SPSS – Guia Prático de Utilização, Lisboa,
Ed. Sílabo
Teaching methods
Assessment methods
Written assignment (40%) + mid-term test (60%).
Students who get a minimum mark of 10 (out of a 0-20 scale) will
be exempt from final exam.
Portuguese
Course title
Course code
Type of course
Level of Course
Public Relations
9054406
One-semester course
NA
Year of study
3
Semester/trimester
1
Number of credits
5
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
Rui Carreteiro
The students are expected to be able to contextualise the public
relations activity at institutional and corporate level and learn the
methods and techniques that allow them to develop and apply
strategic public relations plans and projects.
NA
Materialisation of the concepts learned, study and implementation
of public relations actions.
Cabrero, José Daniel e Cabrero, Mário Barquero, O Livro de Ouro
das Relações Públicas. Porto: Porto Editora, Dez 2001
Winner, Paul, Gestão Moderna das Relações Públicas. Mem
Martins: Edições CETOP, 2004
Cardoso, J., Como Gerir Patrocínios com Sucesso Para
Promotores de Projectos e Eventos. Lx: Ed. Sílabo, 2004
Lambin, Jean-J, Marketing Estratégico. Lx McGraw-Hill, 2000
Manuel Robalo, Edições Sílabo, 2002
Deschepper, Jacques – Tradução e Adaptação de Estrela
Serrano, Saber comunicar com os JornalistasLx: Ed. CETOP
The students must get at least 10 (out of a scale of 0-20) to pass.
Portuguese
Course title
Course code
Type of course
Level of Course
Pagination
9054205
One-semester course
NA
Year of study
3
Semester/trimester
1
Number of credits
5
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
João Pereira
Provision of skills and tools to solve graphic journalism problems
by practising on newspaper printing. The students are expected to
master new graphic technologies in terms of pagination and
graphic project.
NA
InDesign tools. Editorial design: graphic project and editorial
project. Graphic design elements. Coherence, functionality,
module structure and information hierarchization. Hyphenation and
text composition. Composition factors. Pagination techniques.
Colour. Briefing. Publication plan. Broadsheet. Sections. Tabs.
Barnhurst, K. (1999), “La Diagramación de noticias”, in revista
Latina de Comunicación Social, nº 14; Erbolato, M. L. (1981),
“Jornalismo Gráfico. Técnicas de Produção”. São Paulo: Edições
Loyola; Harrower, T. (1998), “The newspaper desginer´s
handbook”. Boston: McGraw-Hill.
Practical assignment
Portuguese
Course title
Course code
Type of course
Level of Course
Public Opinion and Image
9054408
One-semester course
NA
Year of study
3
Semester/trimester
1
Number of credits
5
Name of lecturer
Prerequisites
Course contents
Raquel Botelho
The students should be able to understand the processes
underlying the formation of a public image and opinion in
contemporay societies with a special emphasis to the various
agents: communication media and agencies. Case study analysis.
NA
Teaching methods
1 – Opinion and public space (historic evolution; audiences,
crowds and public spaces; formation and development processes;
Surveys)
2 – The role of the mass media and self media (Agenda setting
and gate-keeping; the relationship with the sources; opinion
leaders and opinion makers; Internet as the new public sphere)
3 – The role of communication agencies (news positioning; image
reinforcement; branding)
Esquenazi, Jean Pierre – “Sociologia dos públicos”; Klein, Naomi
– “No logo”; Cardoso, Gustavo / Espanha, Rita – “Comunicação e
jornalismo na era da informação”; Marques, Rui – “Timor Leste, o
agendamento mediático”; Esteves, João Pissarra – “Espaço
Público e Democracia”
Assessment methods
Recommended reading
Portuguese
Course title
Course code
Type of course
Level of Course
Communication Planning
9054409
One-semester course
NA
Year of study
3
Semester/trimester
1
Number of credits
5
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
Gorete Lopes
Acquire the necessary knowledge to develop an effective
communication strategy that covers all the communication areas
and sectors. Be able to develop creative and investigation skills to
cope with the market and consumer fluctuations.
NA
Develop a communication plan. Why do strategies fail? The
balanced scorecard. Definition of an image strategy. Corporate
visual identity. Communication Management.
Lambin, Jean.-Jacques, Marketing Estratégico. Lisboa: Editora
McGraw-Hill de Portugal, Lda.., 2000 – 4ª edição
Manuel Robalo, Edições Sílabo, Lda., 2002
DIONÍSIO, Pedro et al.. Publicitor. Lisboa: Publicações Dom
Quixote, 1999.
Portuguese
Course title
Course code
Type of course
Level of Course
Crisis Communication
9054410
One-semester course
NA
Year of study
3
Semester/trimester
2
Number of credits
5
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
Luís Nunes
Methods, goals and instruments for communication management
in different crisis scenarios for public and private institutions. The
characteristics of crisis communication before the Public Opinion
and the various target publics: preventive, proactive and reactive
mechanisms. The relevance of a timely Crisis Communication
Plan.
NA
Important factors in organizational management: crisis prevention;
crisis anticipation; crisis preparation; identification of the different
types of crises; management of crisis.
Evaluation of the crisis effects and its communication.
CHANDLER, R.C., Crisis Communication Planning, BCP Media
FERNANDEZ, L., MERZER M. (2005) Jane's Crisis
Communications Handbook, Surrey, Jane Information Group
GRIESE N. L. (2002) How to Manage Organizational
Communication During Crisis, Tucker, Anvil Publishers
HOFFMAN, J.C., (2004) Keeping Cool on the Hot Seat: Dealing
Effectively with the Media in times of Crisis, New York 4C’s
Publishing Company
LAMPREIA, J.M., (2007) Da Gestão de Crise ao Marketing de
Crise, Lisboa, Texto Editores
Mid-term assessment: a written assignment (40%) and a written
test (60%).
A minimum mark of ten (10) grade points exempt students from
final examination.
Portuguese
Course title
Course code
Type of course
Level of Course
Event Management
9054411
One-semester course
NA
Year of study
3
Semester/trimester
2
Number of credits
5
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
Gorete Lopes
Get acquainted with the structure of event organization; apply
methods, techniques and strategies according to products,
markets and objectives. Case study analysis.
NA
Introduction to events; plans and process of event organization;
event management; management functions and concepts; human
resources management; organization, communication and event
marketing; financial resources and practices for the management
of events. Event protocol. The implementation of events.
Castro, João Pinto, Comunicação de Marketing.. Lisboa: Editor
Manuel Robalo, Edições Sílabo, Lda., 2002
WATT, DAVID C: GESTÃO DE EVENTOS EM LAZER E
TURISMO; SÃO PAULO: ARTMED EDITORA, SA
Cardoso, José, Como Gerir Patrocínios com Sucesso. Lisboa:
Edições Sílabo, 2004 – 1ª Edição
Ries, All e Ries, Laura, A origem das Marcas. Lisboa: Casa das
Letras, Março 2005 – 1ª Edição
Carvalho, José Crespo e Filipe, José Cruz, Manual de Estratégia
– Conceitos Prática e Roteiro. Lisboa: Edições Sílabo, 2006 – 1ª
Edição
Practical sessions including simulations of a professional
environment.
Students will pass if they obtain the minimum mark of tem (10)
grade points (out of a 0-20 scale). Final mark is the weighted
average of mid-term test, compulsory coursework and
assiduity/class participation.
Portuguese
Course title
Course code
Type of course
Level of Course
Audiences and Target Audience
9054412
One-semester course
NA
Year of study
3
Semester/trimester
2
Number of credits
5
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
Gorete Lopes
The students will familiarise themselves with such problematics as
target audiences, market definition and segmentation, definition of
positioning and communication strategies adapted to target
consumers in order to achieve communication and market
success. Development of strategies to define target publics and
detect communication and market opportunities.
NA
1. Theoretical definition of communication targets 2. Public
recognition strategies 3. Consumer market analysis 4.
Communication strategies/Study profiles of target publics.
Cardoso, José, Como Gerir Patrocínios com Sucesso. Lisboa:
Edições Sílabo, 2004 – 1ª Edição; Carvalho, José Crespo e Filipe,
José Cruz, Manual de Estratégia – Conceitos Prática e Roteiro.
Lisboa: Edições Sílabo, 2006 – 1ª Edição; Castro, João Pinto,
Comunicação de Marketing. Lisboa: Editor Manuel Robalo,
Edições Sílabo, Lda., 2002; Dionísio, Pedro et al. Publicitor.
Lisboa: Publicações Dom Quixote, 1999; Dordor, Xavier. A
escolha de uma estratégia global de comunicação para a
empresa. S. Paulo. Nobel 2007
Mid-term test (60%) and practical assignment (40%)
Portuguese
Course title
Course code
Type of course
Level of Course
Art, Image and Communication
9054211
One-semester course
NA
Year of study
2
Semester/trimester
2
Number of credits
5
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
João Costa Rosa
Develop concepts, image types, image-reality relationship,
focuses. Distinguish between types of images. Understand visual
syntax and visual rhetoric. Analyse images and manifests.
Consider different alternatives; measure results, decide on
alterations; present results critically.
NA
Visual literacy.
Image:
nature-reality
relationship.
Scale
of
iconicity.
Communication, language sign. The level of expression and
content. Visual sign. The visual sign expression; morphology and
syntax. Alterations and manipulations within the visual sign.
Expression-content
relationship of visual sign.
Expression
analysis.
Almasy, P. - La photographie, moyen d'information.
Tema, Paris (1975)/ Alonso, M. - Fotoperiodismo. Formas y
Códigos
Sintesis, Madrid (1995) / Aparici, R. et alt - La imagen. Iniciación a
la lectura de la imagen y conocimiento de los medios. / UNED,
Madrid (1987)
Barbieri, D. - Los lenguajes de los cómic. /Paidós, Barcelona
(1993)
Theoretical and practical classes. Practical classes including
application exercises.
Continuous assessment: class attendance and participation.
Mid-term assessment: assignment and test
Final assessment: examination
Portuguese
Course title
Marketing for Political Organizations
Course code
9054413
Type of course
Optional
Level of Course
Year of study
Semester/trimester
Number of credits
Name of lecturer
Prerequisites
Course contents
Recommended reading
Teaching methods
Assessment methods
NA
3
Sixth Semester
5
Luís Nunes
Provide a general overview of communication and marketing as
applied to Political Marketing and provide the students with basic
concepts and tools that enable them to perform duties in political
organizations.
NA
1. Introduction - Conceptual Definition
2. Historical References – from Propaganda to Advertising
3. Principles of Political Marketing
4. Information as a determining factor for strategy
5. Political Marketing Tools
6. Electoral Campaigns
7. Specificities of local political marketing
JOHNSON, D. W. (2001) No Place for Amateurs, Routledge, New
York;
NEWMAN, B. I. (2002) Editorial: The Role of Marketing in Politics,
Journal of Political Marketing, Vol. 1, N. 1;
O’SHAUGHNESSY, N. J., HENNEBERG, S. C. (2002) The Idea of
Political Marketing, Praeger, Westport;
SEPÚLVEDA, A.J. (2000) Marketing Político na Internet, Colecção
Sociedade de Informação -Centro Atlântico, Lisboa;
SMITH, G., HIRST, A. (2001), Strategic Political Segmentation,
European Journal of Marketing, Vol. 35, N. 9/10;
Webgrafia/
http://marketing.about.com/http://www.marketingpower.com/
Theoretical-practical sessions including case study analysis.
Attendance of at least 75% of taught classes/Attendance 80%,
participation 20%.
Portuguese

Bachelor`s Degree in Media Studies

Transcrição

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