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ANÁLISE DAS PROPAGANDAS DE ALIMENTOS E A INFLUÊNCIA NA
OBESIDADE INFANTIL
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ABSTRACT: Childhood obesity is related to several metabolic and psychosocial complications and to
the increase of general mortality risk. Publicity contributes by directing the habitual alimentary intake of
this public. The following study aimed to conduct a qualitative and quantitative review on television comPHUFLDOGLUHFWHGWRFKLOGUHQWKURXJKFRPPHUFLDOUHFRUGLQJVRQ¿YHEURDGFDVWHUVGXULQJ¿YHDOWHUQDWH
days from 8 AM to 10 PM in the month of July, 2012. The average of food commercial insertion is 19%
and the remaining advertisement include medicine, cosmetic products, personal hygiene products; toys,
clothes, shoes, books and children CDs; services; broadcast schedule; governmental programs and
others. The most expressing results and most advertised kind of food were: Cartoon Network – 37.25%
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cookie sandwich, cake, candy, chocolate and the same percentage of yogurt and milk drink. Highly caloric and low nutritional-value foods were the most observed in the commercials to children public. Any
insertion that promoted the consumption of fruit and vegetables was not observed, thus contributing to
an increase in the prevalence of obesity.
KEYWORDS: Advertisement, childhood obesity, alimentation.
1. INTRODUÇÃO
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6. REFERÊNCIAS BIBLIOGRÁFICAS
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