Volume 20 - Faculty.unlv.edu
Transcrição
Volume 20 - Faculty.unlv.edu
CS/D&CB Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior ISBN: Volume 20, 2007 ASSESSING THE EFFECTS OF POST-PURCHASE DISSATISFACTION AND COMPLAINING BEHAVIOR ON PROFITABILITY: A MONTE CARLO SIMULATION Blodgett, Jeffrey G; Li, Haitao. SATISFACTION THEORY AND THE DISADVANTAGED CONSUMER Halstead, Diane; Jones, Michael A; Cox, April N. 1 15 QUESTIONS ABOUT THE ULTIMATE QUESTION: CONCEPTUAL CONSIDERATIONS IN EVALUATING REICHHELD'S NET PROMOTER SCORE (NPS) Grisaffe, Douglas B. 36 TOWARD UNDERSTANDING CUSTOMER POWERLESSNESS: ANALYSIS OF AN INTERNET COMPLAINT SITE Bunker, Matthew P; Bradley, Matthew S. CONSUMER OFFENSE TOWARDS THE ADVERTISING OF SOME GENDER-RELATED PRODUCTS Waller, David S. 54 72 CONSUMER COMPLAINING BEHAVIOR IN DEVELOPING COUNTRIES: THE CASE OF BRAZIL Fernandes, Daniel Von der Heyde; Santos, Cristiane Pizzutti dos. 86 SATISFACTION, LOYALTY, AND REPURCHASE: A Study of Norwegian Customers of Furniture and Grocery Stores Solvang, Bernt Krohn. 110