Volume 20 - Faculty.unlv.edu

Transcrição

Volume 20 - Faculty.unlv.edu
CS/D&CB
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior
ISBN:
Volume 20, 2007
ASSESSING THE EFFECTS OF POST-PURCHASE DISSATISFACTION
AND COMPLAINING BEHAVIOR ON PROFITABILITY: A MONTE CARLO
SIMULATION
Blodgett, Jeffrey G; Li, Haitao.
SATISFACTION THEORY AND THE DISADVANTAGED CONSUMER
Halstead, Diane; Jones, Michael A; Cox, April N.
1
15
QUESTIONS ABOUT THE ULTIMATE QUESTION: CONCEPTUAL
CONSIDERATIONS IN EVALUATING REICHHELD'S NET PROMOTER
SCORE (NPS)
Grisaffe, Douglas B.
36
TOWARD UNDERSTANDING CUSTOMER POWERLESSNESS: ANALYSIS
OF AN INTERNET COMPLAINT SITE
Bunker, Matthew P; Bradley, Matthew S.
CONSUMER OFFENSE TOWARDS THE ADVERTISING OF SOME
GENDER-RELATED PRODUCTS
Waller, David S.
54
72
CONSUMER COMPLAINING BEHAVIOR IN DEVELOPING COUNTRIES:
THE CASE OF BRAZIL
Fernandes, Daniel Von der Heyde; Santos, Cristiane Pizzutti dos.
86
SATISFACTION, LOYALTY, AND REPURCHASE: A Study of Norwegian
Customers of Furniture and Grocery Stores
Solvang, Bernt Krohn.
110