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- iBrarian

References Ecommerce
Edited by Mark Grether
Current Version: 27. October 1999
The following list does not include all scholarly articles published in reviewed journal nor all books that
deal with Ecommerce. However, it is a staring point to establish a comprehensive list. I would be happy
for any suggestions of articles or books that should be added and as well as for any corrections.
August 1999,
Mark Grether
**********************************
Dipl.-Kfm. Mark Grether, M.A.
University of Mannheim
Department of Marketing
D-68131 Mannheim
Tel.: + 49 621 181-1565
Fax: +49 621 181-1571
Mobil: + 49 179 6923130
Email: [email protected]
WWW: http://www.bwl.uni-mannheim.de/Bauer/mitarbeiter/grether.html
**********************************
Quelle
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AKW (1995): „Die Zukunft der Medien -Multimedia in Deutschland und Europa“, Markenartikel, Heft 4, S.
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Alba, J./Lynch, J./Weitz, B./Janiszewski, C./Lutz, R./Sawyer, A./Wood, T. (1997): Interactive Home Shopping:
Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces, in: Journal of
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Marketing, 61. Jg. (1997), Nr. 3, S. 38-53.
Albers, S./Clement, M./Peters, K./Skiera, B. (1999): eCommerce: Einstieg, Strategie und Umsetzung im
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S. 76.
Babin, B. J. (1998): New media/new technology, in: Journal of Interactive Marketing, Autumn 98, Vol. 12, Issue
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Bauer, H./Grether, M./Leach, M. (1999): Kunden binden via Internet, in: OnetoOne, 26. April 1999, S. 13.
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Paper 98-WP-1034, University of California, Berkley 1998.
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Studie, Arbeitspapier, Heft 3/97, Kaiserlauterer Schriftenreihe Marketing, Kaiserlautern 1997.
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