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Characteristics of “Vinotheks” as a Special Form of Wine Shops in
Outline Characteristics of “Vinotheks” as a Special Form of Wine Shops in Germany: A Typological Approach Prof. Dr. Axel Dreyer, Kristin Schirrmeister B.A., Juliane Ratz M.A. HS Harz, University of Applied Sciences, Germany 1) Purpose 2) Introduction: Wine Distribution channels 3) Study – Methodology – Main Findings – Limitations 4) Summary 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Page 1 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Institute of Tourism Research at University of Applied Sciences Harz Institute of Tourism Research at University of Applied Sciences Harz 1. Purpose Page 2 Vinotheks - inside views are different Main goals – Elaboration of a general definition of “Vinotheks” (according to the business types in Germany) – Development and classification of real existing types of Vinotheks Main questions – In which different forms do Vinotheks appear? Fotos fehlen – Which criteria characterize a Vinothek? – Do Vinotheks also exist outside of a wine region? 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Page 3 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Institute of Tourism Research at University of Applied Sciences Harz Institute of Tourism Research at University of Applied Sciences Harz Page 4 How to sell wine? How to sell grapes and wine? Wine Maker Weinbaubetriebe Grapes TRAUBEN Winzergenossenschaften FLASCHENWEIN FASSWEIN Vintners Cooperative Direktvermarktung: Internet Straußwirtschaft Hoffest Flaschenverkauf ab Hof etc. Bulk wine Bottled wine Commission Agent Import Import Kommissionäre Fach- bzw. LebensmittelEinzelhandel Hotellerie Gastronomie Weinmessen - Consumers 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Page 5 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Institute of Tourism Research at University of Applied Sciences Harz Institute of Tourism Research at University of Applied Sciences Harz Distribution channels for bottled wine (Winery) Events „Straußwirtschaft/ Buschenschank“ Wine maker Direct Sales Indirect Sales Cellar door sales Wine Fair Shipping/ or delivery on their own; Orders via … - Online-shop of the winery - telephone, fax, e-mail - personal Own Restaurant/ Bistro Own sales Markets/ Wine festivals Restaurants and Accommodation facilities Page 6 Distribution channels for bottled wine Wine maker Direct Sales - Hospitality Retail Konsumenten Cellar door sales Direct Sales Wholesale (Fach-) Großhandel Export Export Handelskellereien External Sales Wholesale Wine Fair Shipping/ or delivery on their own; Orders via … - Online-shop of the winery - telephone, fax, e-mail - personal Trade channels Bistro (Winery) Events Indirect Sales Retail Wine specialty store „Straußwirtschaft/ Buschenschank“ Own Restaurant/ Bistro Own sales Markets/ Wine festivals Restaurants and Accommodation facilities External Sales Trade channels Bistro Online shop/ sales platform 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Page 7 Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Dreyer/ Ratz 2014 Retail Wine specialty store Online shop/ sales platform 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Institute of Tourism Research at University of Applied Sciences Harz Wholesale Institute of Tourism Research at University of Applied Sciences Harz Page 8 Distribution channels for bottled wine Distribution channels for bottled wine Wine maker Direct Sales Cellar door sales (Winery) Events Direct Sales Indirect Sales Cellar door sales Wine Fair Own sales Shipping/ or delivery on their own; Orders via … - Online-shop of the winery - telephone, fax, e-mail - personal „Straußwirtschaft/ Buschenschank“ Wine maker Own Restaurant/ Bistro External Sales Restaurants and Accommodation facilities Markets/ Wine festivals Wine Fair Own sales Shipping/ or delivery on their own; Orders via … - Online-shop of the winery - telephone, fax, e-mail - personal Trade channels Wholesale Indirect Sales (Winery) Events Retail „Straußwirtschaft/ Buschenschank“ Wine specialty store Own Restaurant/ Bistro External Sales Restaurants and Accommodation facilities Markets/ Wine festivals Online shop/ sales platform 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Page 9 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Institute of Tourism Research at University of Applied Sciences Harz Distribution channels for bottled wine (Winery) Events „Straußwirtschaft/ Buschenschank“ Direct Sales Cellar door sales Wine Fair Own sales Own Restaurant/ Bistro Markets/ Wine festivals Page 10 Wine maker Indirect Sales Shipping/ or delivery on their own; Orders via … - Online-shop of the winery - telephone, fax, e-mail - personal Wine specialty store Distribution channels for bottled wine Wine makers Cellar door sales Retail Online shop/ sales platform Institute of Tourism Research at University of Applied Sciences Harz Direct Sales Trade channels Wholesale External Sales Restaurants and Accommodation facilities Wine Fair Shipping/ or delivery on their own; Orders via … - Online-shop of the winery - telephone, fax, e-mail - personal Trade channels Wholesale (Winery) Events Indirect Sales Retail Wine specialty store „Straußwirtschaft/ Buschenschank“ Own Restaurant/ Bistro Own sales Markets/ Wine festivals Restaurants and Accommodation facilities External Sales Trade channels Bistro Online shop/ sales platform 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Page 11 Wholesale Retail Wine specialty store Online shop/ sales platform 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Institute of Tourism Research at University of Applied Sciences Harz Institute of Tourism Research at University of Applied Sciences Harz Page 12 Study: Methodology (Triangulation) • Literature Review 1 2 3 • Expert Interviews (experts in wine business, wine tourism and sciences) • Compilation of essential criteria of vinotheks • Definiton of the term „Vinothek“ Study Results • Typology (Arnold 2014): • Compilation of a list of characterists and afterwards investigation of 18 Vinotheks • Classification, naming/designation and description of types (Algermissen 1975) 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Page 13 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Institute of Tourism Research at University of Applied Sciences Harz Institute of Tourism Research at University of Applied Sciences Harz Literature Review List of Experts – No uniform definition of vinotheks exsists – Basic characteristics by wine marketing/ wine tourism literature are (Lun et al. 2013) – Wine tasting and sales – “Customer experience" by the use of wine bar, wine bistro and / or tasting area – Meeting point and communication center to experience the world of wine – And often tourist facilities Testing and expansion of features through expert interviews and demarcation of the terminology “Vinothek”, wine shop and tasting room 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Page 14 Page 15 Name Tätigkeit/Weinerfahrung Prof. Dr. Ruth Fleuchaus • Professor for wine marketing in the research field Research of Wine Business Economics Dr. Hermann Kolesch • President of the Bavarian State Institute of the Wine-growing and Gardening (LWG) Founder of wine tourism in Germany (Franken) Architect und author of the book „Architektur & Wein“ Wine sommelier “Genussbotschafter” South Tyrolia Administration/ Research Managing director of the “Österreich Wein Marketing GmbH” Owner and CEO of the winery ‚Balthasar Ress‘ (and of two accompanying wine stores) Practice/ Wine Business Practice/ Winemaker Wine sommelier Wine author Practice/ Wine Business • Prof. Dr. • Andreas Gottlieb Hempel • • Mag. Wilhelm Klinger Christian Ress • Natalie Lumpp • • • 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Institute of Tourism Research at University of Applied Sciences Harz Institute of Tourism Research at University of Applied Sciences Harz Bereich Research/ Practice (Wine Business) Page 16 Study results: Expert interviews Expert interviews: Different opinions • Contradictory statements of 6 experts – 4 von 6 Experten definieren Vinothek als Weinverkauf bzw. No uniform Weinfachgeschäft mit guter Beratung und kompetenten Sortiment „Treffpunkt für Weinkenner und solche, die es werden wollen“ (E5) Verkostung der Weine und dazugehörige fachliche Erläuterungen (E5) 2 6 Verbundangebot, aber auch Verkaufsräume einzelner Winzer (E6) Angenehme/ ansprechende Atmosphäre (E3) Neben Verkauf und Verkostung von Weinen auch Anlaufpunkt für Informationen über die Region (E2) 1 definition exists Consensus: Cultural meeting point Informal wine tasting Professional advice Interior design: "Prototype" of Vinothek exists Different design Similar to tasting rooms 3 „Verbundangebot mehrere Anbieter“ (E2) „Zwischenstufe zwischen Produzent (…) und dem rein kommerziellen Weinverkauf“ (E5) Angebot von ausschließlich regionalen Weinen (E2, E6) 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops 5 mandatory criteria 5 Different concepts exist and vary in: Operator model, range of products, services, price, interior design Page 17 Clear differentation to the tasting room but not the 4 wine shop 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Institute of Tourism Research at University of Applied Sciences Harz Institute of Tourism Research at University of Applied Sciences Harz Expert interviews: Essential Criteria of a Vinothek Expert interviews – Tasting area – Employees with wine and tourism expertise – Wine and glass culture – Wines freely available – Prices clearly advertised – Events with wine connections 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Page 18 Page 19 „Must“ Criteria „Can“ Criteria Additional „Can“ Criteria Weine frei zugänglich Informationen über den Ort/die Region Gesicherte Öffnungszeiten Preise deutlich ausgeschrieben Nachsendemöglichkeit Innenausstattung mit Weinbezug Wein- und Glaskultur Zusätzliche Angebote (z.B. Spirituosen, Feinkost) Kleines gastronomisches Angebot aus regionalen Speisen Mitarbeiter mit Wein- und touristischer Kompetenz Standardisierte Weinproben Angebot und Verkauf touristischer Leistungen Veranstaltungen mit Weinbezug Offensichtliche, kostenfreie Weinverkostung Verkostungszone … 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Institute of Tourism Research at University of Applied Sciences Harz Institute of Tourism Research at University of Applied Sciences Harz Page 20 Definition of „Vinothek“ Definition of „Vinothek“ A Vinothek is a place which consists of wine tasting, wine and merchandise sales as well as professional advice. It, on the one hand, serves to let the client know about the wines and the wine growing regions without any obligation to buy, and on the other hand, also fulfills the role of a wine retailer. Eine Vinothek ist ein weinkultureller Treffpunkt, der von den Hauptbestandteilen Verkostung, Verkauf und Beratung geprägt ist. Eine Vinothek kann einerseits zum Kennenlernen der Weine und der Anbauregionen ohne Kaufzwang dienen und erfüllt andererseits auch die Rolle des allgemeinen Weinhändlers. Vinotheks in cultivation (growing) areas often provide information and services for tourists other than just wine. In addition to the wine tasting and the wine bar, it is also possible to sit down and eat small dishes. Vinotheken in Anbaugebieten bieten zusätzlich zum Wein oft touristische Informationen und Leistungen an. Neben der Weinverkostung und dem Weinausschank ist auch der Verzehr von kleinen Speisen möglich. 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Page 21 Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Institute of Tourism Research at University of Applied Sciences Harz Criteria to create types of vinotheks – – – – – – – – – – – 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Institute of Tourism Research at University of Applied Sciences Harz Criteria to create types Operator model Size of company (e.g. turnover, number of staff members) Opening hours Location Access/ pick-up area Parking Store concept Range of products and specialties Product presentation Service/ self service and organizing of tastings Price policy 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Nr. Merkmal 1 2 Betreiberart Betriebsgröße 3 Öffnungszeiten 4 Lage/ Standort 5 6 Parkmöglichkeiten Sortiment/ Angebote Page 22 Hilfsmerkmal (2.1) räumliche Größe (2.2) Anzahl Mitarbeiter (2.3) Anzahl der Verkaufsstellen (3.1) nach Saison (3.2) nach der Häufigkeit (Stundenzahl in der Woche in der Hauptsaison) (3.3) nach Wochentagen (in der Hauptsaison) (4.1) Nähe zum Weinanbaugebiet (4.2) Lage der Vinothek (4.3) Anfahrt/ Erreichbarkeit (6.1) Produkte (6.2) Herkunft der Weine (6.3) Anzahl der angebotenen Wein-produzenten (6.4) Anzahl angebotene Weinsorten eines Produzenten (6.5) Dienstleistungen (6.6) Angebot Weinbistro (falls vorhanden) (7.1) Art der Räumlichkeiten (7.2) Zusätzliche Raumelemente/ Räumlichkeiten (7.3) Bauart (7.4) Raumgestaltung/ Atmosphäre (7.5) Besonderheiten der Räumlichkeiten (7.6) Sitzmöglichkeiten (7.7) Beleuchtung 7 Räumlichkeiten 8 Warenpräsentation 9 Warenzugang/ Abholung 10 (10.1) Verkauf Bedien- und (10.2) Verkostung 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Verkostungsorganisation Page 23 Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Institute of Tourism Research at University of Applied Sciences Harz Institute of Tourism Research at University of Applied Sciences Harz 11 Preise Page 24 Typology of Vinotheks Räumliche Eingrenzung der Vinotheken-Definition Vinotheks Überregional Type 1: Vintners´´Vinothek Vintners Vinotheks of wine producers Type 2: „Orts--/Gebiets“ Vinothek „Orts Vinotheks of winegrowers‘ cooperatives • • • • • • Vinotheks with a tourism concept Vinotheks without a tourism concept Angebot von deutschen und internationalen Weinen Type 3: Urban Vinothek Regional Type 2 Orts- und Gebietsvinothek Angebot von Weinen mehrerer Winzer einer Region Vinotheks in an urban/ village setting Betrieb Tasting area Employees with wine and tourism expertise Wine and Glass Culture Wines freely available Prices clearly advertised Events with wine connections 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Type 3 Urbane Vinothek Type 1 Vinothek eines Weinproduzenten Angebot von Weinen eines Winzers Page 25 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Institute of Tourism Research at University of Applied Sciences Harz Institute of Tourism Research at University of Applied Sciences Harz Type 1: Vintners´ (Winemakers) Vinothek Type 1: Winemakers Vinothek – Main Criteria of Type 1 – Vinothek am Ort der Produktion, im Weinanbaugebiet Page 26 v2 – Operator = Winemaker/ Vintner – 2. Verkaufsstelle außerhalb des Betriebsgeländes ist möglich – Location of the Vinothek on the wine farm – Verkauf eigener Weine zu Ab-Hof-Preisen – kleineres Sortiment – Second shop seperate to the wine farm is possible – Z.T. zusätzliche Angebote mit Bezug zur Weinherstellung (z.B. Kellerführung ) – Only selling of farm owned wines – Öffnungszeiten: ganzjährig, 5 Tage und über 40 h pro Woche – Factory prices – Einheimische und Touristen gleichermaßen als Zielgruppe – Oftmals modern eingerichtet mit besonderer Innen- und Außenarchitektur Vintners´ Vinothek Vintners´ Cooperative Vinothek Operator = Winemaker/ Vintner Operator = Winzergenossenschaft (vintners‘ cooperative) 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Page 27 Winzervinotheken Winzergenossenschaftsvinotheken − Betreiber = Winzer − Betreiber = Winzergenossenschaft 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Institute of Tourism Research at University of Applied Sciences Harz Institute of Tourism Research at University of Applied Sciences Harz Page 28 Type 1: Winemakers Vinothek Examples Vinothek Rainer Sauer, Escherndorf Type 2: „Ortsvinothek/Gebietsvinothek“ – Main Criteria of Type 2 – Operator ≠ Winemaker/ Vintner – Operated privately or by a community – Offering wines from different vintners from the region and sometimes other local products – Located in the wine-growing region – Target group are mostly tourists Vinothek Staatlicher Hofkeller Without a tourism concept With a tourism concept − Wine selling and serving as a main business − No declared tourist offers or advices − Tourist advice and information materials are available Vinothek & Weinbar Balthasar Ress 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Page 29 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Institute of Tourism Research at University of Applied Sciences Harz Institute of Tourism Research at University of Applied Sciences Harz v2 Type 2: „Ortsvinothek/Gebietsvinothek“ – Privat, von einem Verein oder einer Kommune betrieben Page 30 Type 2: „Ortsvinothek/Gebietsvinothek“ Examples – Betreiber ≠ Winzer – Bieten lediglich Weine und andere Produkte orts-/gebietsansässiger Erzeuger an – umfangreicheres Sortiment – Standort in einem Herkunftsort der angebotenen Weine und in der Weinregion (meist Ortskern) – Ortsvinotheken: zumeist saisonale Öffnungszeiten / Gebietsvinotheken: zumeist ganzjährig geöffnet, auch am Wochenende Martinborough, NZ Ohne touristisches Konzept Mit touristischen Konzept − Weinverkauf und -ausschank als Hauptgeschäft − Keine deklarierten touristischen Angebote oder Beratung − Touristische Beratung und Informationsmaterialien − Ggf. eigene touristische Leistungen oder Vermittlung fremder touristischer Leistung 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Page 31 Vinatrium Gebietsvinothek Deutschkreutz Sächsische Vinothek Vinothek im Freigut Thallern 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Institute of Tourism Research at University of Applied Sciences Harz Institute of Tourism Research at University of Applied Sciences Harz Page 32 Type 3: Urban Vinotheks (outside of a wine region) Type 3: Urban Vinotheks Examples Vinothek Berlin – Main Criteria of Type 3 – Operator ≠ Winemaker/ Vintner – Located in urban areas – Offer of different services (e.g. events with wine connections) – Range of different wines (even international) from different vintners´) – Part of its characteristics is that of a wine bar or wine bistro Wombachers Vinothek, Würzburg Brno 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Page 33 Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Institute of Tourism Research at University of Applied Sciences Harz Institute of Tourism Research at University of Applied Sciences Harz Limitations • Weinverkostung in einer Verkostungszone • Mehr ein gesellschaftlicher Treffpunkt als nur Verkostung • Unterschiedlich umfangreiches Dienstleistungsangebot (z.B. Veranstaltungen, Weinseminare etc.) • Weinpräsentation und -verkauf • Insgesamt sehr unterschiedliche Ausprägungen Weinhandlung Vinothek Verkostungsraum Page 34 Limitations • Alles in allem ist die Typologie nicht vollständig überschneidungsfrei • Es gibt eine Grauzone zwischen verschiedenen Typen • Starke regionale und betriebliche Unterschiede • Weinverkostung • Angebot von Weinen des Winzers selbst, daher ein überschaubares Sortiment • Oft einfache, aber zum Teil auch aufwändig gestaltete Räume, die dann mit weiteren Merkmalen schon eine Winzer-Vinothek darstellen. 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz • Weinverkauf steht im Mittelpunkt • keine oder sehr eingeschränkte Weinverkostung • Großes und vielfältiges Sortiment, zum großen Teil auch international • all in all, the typology is not free from overlapping • grey area between different types • strong regional and operational differences Tasting room • • 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Page 35 Vinothek refined tasting „Weintreffpunkt“ • Wine shop • focus on wine selling limited possibillity for wine tasting 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Institute of Tourism Research at University of Applied Sciences Harz Institute of Tourism Research at University of Applied Sciences Harz Page 36 Summary Summary – Attempt to show the diversity of the apperance of “Vinotheks” – Versuch, die Vielfalt strukturiert darzustellen within an self designed structure – Vielfalt im Hinblick auf: Innenarchitektur/Atmosphäre; Fläche, – Diversity in terms of: Interior design/ atmosphere; store space, number of employees; range of wines and goods etc.) Mitarbeiteranzahl; Sortiment etc.) – Trotzdem „Ordnung“/Struktur in die Phänomene gebracht – Identification of a “new” form: the „Urban Vinothek“ – Neue Ausprägung „Urbane Vinothek“ identifiziert – Weiterer Forschungsbedarf vorhanden – Further research is needed! 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Page 37 Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Institute of Tourism Research at University of Applied Sciences Harz Institute of Tourism Research at University of Applied Sciences Harz Page 38 Picture sources – Prof. Dr. Axel Dreyer Title slide: – http://www.architektourist.de/2010/10/25/weinselig/ Phone +49 3943 – 659 224 – http://www.bayern.by/vinothek-winzerhof-gierer Fax – http://www.dettelbach.de/Eigene_Dateien/tourist-info/gaestefuehrungen/blick_in_die_vinothek_des_kuk-450px.jpg +49 3943 – 659 5224 E-Mail [email protected] – Outline: – View – Friedrichstraße 57 – 59 D – 38855 Wernigerode – – Kristin Schirrmeister B.A. http://blog.itravel.de/wp-content/uploads/2012/03/Frankreich_Weinfass.jpg http://www.machart-studios.de/daten/refs/2012/oskar/schild.jpg http://www.tripadvisor.de/Restaurant_Review-g187278-d1881220-Reviews-Schneider_s_Weinstube_VinothekBaden_Baden_Baden_Wurttemberg.html – Friedrichstraße 57 – 59 http://www.donau.com/de/wachau-nibelungengau-kremstal/essen-trinken/wein-geniessen-erleben/vinotheken/vinothekdetailansicht/vinothek-hubert-fohringer/16859f050a860c419afea762aa77f5aa/ D – 38855 Wernigerode – Typologie – Juliane Ratz M.A. Winzervinothek: – Matthias Müller (http://mobil.rhein- – Staatlicher Hofkeller (http://www.architektourist.de/wp-content/uploads/archicult-gmbh-Breunig- Phone +49 3943 – 659 833 Fax zeitung.de/cms_media/module_img/1139/569517_1_mobildetail_569517_1_org_6565bearbeitet.jpg) +49 3943 – 659 5833 Architekten_vinothek_w%C3%BCrzburg_01.jpg) E-Mail [email protected] – Friedrichstraße 57 – 59 – D – 38855 Wernigerode 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Page 39 Balthasar Ress (http://www.balthasar-ress.de/images/news/de_balthasar-ress-weinbar-und-vinothek-1365583009.jpg) Orts-/Gebietsvinothek: – Vinatrium Gebietsvinothek Deutschkreutz (http://www.vinatrium.at/de/) – Sächsische Vinothek (http://www.saechsische-vinothek.de/wp-content/uploads/sachsische-vinothek-innen.jpg) – Freigut Thallern (http://www.freigut-thallern.at/files/img/210.jpg) 28.05.2015 I Characteristics of Vinotheks as a Special Form of Wine Shops Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Prof. Dr. Axel Dreyer, Kristin Schirrmeister, Juliane Ratz Institute of Tourism Research at University of Applied Sciences Harz Institute of Tourism Research at University of Applied Sciences Harz Page 40
