Rate Card No. 94

Transcrição

Rate Card No. 94

Rate Card No. 95
Valid as of 01/01/2017
1 Brand Portfolio
2 Booking Units
3Technical Information,
Formats, Ad Deadlines
4Format Information,
Special Placements
5Basic Rates
6 Magazines
7 Special Topics
8Content Marketing:
Brand Concepts
9 WELT.de
10WELT Edition –
Digital Newspaper
11Markets
12Inserts
13 General Publisher
Information / General
Terms and Conditions
14Digital Transfer of
Print Materials
15 Format Adjustments
16Local Contacts for Your
National Campaigns
1. Brand Portfolio
WELT is the only fully-integrated media brand that offers information in print, digital and TV.
It stands for intelligent quality journalism for every usage situation.
WELT AM SONNTAG stands for outstanding journalistic competence and inspiration.
On the one hand, it is very close to people and their daily life. On the other hand, it
frequently presents powerful investigative stories from business and politics.
WELT AM SONNTAG Total is Germany‘s quality Sunday newspaper with the highest
reach and therefore the market leader1. Every week, WELT AM SONNTAG in the
Nordic format offers extensive reading pleasure and inspiration for those who accomplish
something during the week. It is the most important Sunday reading matter for sophisticated readers. Its contents are arranged in a new way as the WELT AM SONNTAG
Kompakt in tabloid format for a young, well-educated and urban target group.
ICON is the high-class supplement in WELT AM SONNTAG that presents the international world of style in a unique way 10 times per year. It has an opulent format and
a classic newspaper layout. With its tasteful topic selection from fashion, beauty,
jewellery, watches and other changing sections, ICON demonstrates confident style
competence with a clear attitude. Orientated upon ICON, the Die Stilisten magazine is
both a logical regional continuation for Hamburg and an innovation.
PS WELT – the car magazine of WELT AM SONNTAG – is a large-format stage in the
Nordic format for automotive class, luxury and lifestyle with innovative, inspiring imagery
and topics. PS WELT appears 4 times per year.
Total paid circulation according to IVW II/2016, AWA 2016 (LpA), LAE 2016 (LpA): Comparison of Sunday Newspapers: WELT AM SONNTAG, Total; FAS
1 Rate Card No. 95 · Valid as of 01/01/2017
WELT
1. Brand Portfolio
DIE WELT Total – the national daily newspaper DIE WELT is among Europe’s leading newspapers and indispensable for national decision-maker campaigns.
WELT Kompakt, the quality newspaper in the modern tabloid format, is the newspaper for
young, urban professionals who want to be efficiently and extensively informed by a daily
newspaper.
WELT.de offers the best from WELT and N24 on the fastest-loading German news site. Top
journalism, up-to-date and profound.
WELT Edition – Digital Newspaper. Your app for tablets, phablets and smartphones. This is
how people read the newspaper today. Experience DIE WELT and WELT AM SONNTAG, as
well as all inserts and exclusive contents, on 365 days of the year.
The BILANZ magazine is published every last Friday of the month in WELT and WELT Kompakt.
BILANZ offers exclusive and investigative inside reports on business and its movers and shakers,
trends and innovations. BILANZ also appears in the WELT Edition.
BLAU is Europe’s biggest art magazine and appears 8 times per year in WELT on the last
Saturday of the month. Issue after issue, BLAU takes its readers into the ateliers of the most
important artists of our time.
Rate Card No. 95 · Valid as of 01/01/2017
WELT
2. Booking Units
Sun.
Title: WELT AM SONNTAG
Format:Nordic
Publishing day:
Sun.
Mon.–Fri. + Sun.
Title:
DIE WELT Kompakt
Format:Tabloid
Publishing day:Mon.–Fri.
Title:
WELT AM SONNTAG Kompakt
Format:Tabloid
Publishing day: Sun.
Mon.–Fri.
Title:
WELT AM SONNTAG
Format:Nordic
Publishing day:Sun.
Title:
DIE WELT
Format:Nordic
Publishing day: Mon.–Fri.
Title:
Format:Nordic
Publishing day:Sun.
Title:
DIE WELT Kompakt
Format:Tabloid
Publishing day: Mon.–Fri.
Sat. + Sun.
Sat.
Title:
DIE WELT
Format:Nordic
Publishing day: Sat.
The WELT AM SONNTAG Collective Edition is WELT AM SONNTAG and
WELT AM SONNTAG Kompakt as one booking unit with two formats (see section
15 for formats).
The distribution of WELT AM SONNTAG Collective Edition is national.
DIE WELT Collective Edition is DIE WELT and DIE WELT Kompakt as one
booking unit with two formats, Mon.–Fri. (see section 15 for formats).
The distribution of DIE WELT is national. DIE WELT Kompakt is distributed in
more than 40 large German cities.
Title:
DIE WELT
Format:Nordic
Publishing day:Mon.–Fri.
Title:
DIE WELT
Format:Nordic
Publishing day:Sat.
Title:
WELT AM SONNTAG
Format:Nordic
Publishing day:Sun.
Title:
Format:Tabloid
Publishing day:Sun.
DIE WELT Collective Edition and WELT AM SONNTAG Collective Edition are the
national ad booking units for branded products, service and financial advertising,
as well as books ads. The process is very simple: one order, one set of print
materials (as an option, print materials for both formats can be supplied) and
one invoice.
WELT
3. Technical Information, Formats, Ad Deadlines
DIE WELT/WELT AM SONNTAG
DIE WELT KOMPAKT/WELT AM SONNTAG KOMPAKT
Type area Nordic format: 374.5 mm wide, 528.0 mm high
Number of columns Ad section 8, text passage 6
Print area Tabloid: 247.8 mm wide, 370.0 mm high
Number of columns 5
Column Width
1 column
2 columns
3 columns
4 columns
5 columns
6 columns
7 columns
8 columns
Ad Section
45.0 mm
92.0 mm
139.0 mm
186.0 mm
233.0 mm
280.0 mm
327.0 mm
374.0 mm
Text Passage
58.5 mm
121.7 mm
184.9 mm
248.1 mm
311.3 mm
374.5 mm
–
–
DIE WELT Kompakt/
WELT AM SONNTAG Kompakt1
45.0 mm
95.7 mm
146.4 mm
197.1 mm
247.8 mm
–
–
–
When converting the text columns into advertisement columns, please use a
conversion factor of 1.333.
Printing process
Printing form
Body type
Newspaper offset (ZRO)
Offset printing plates
Advertising section positive 7 point, negative 8.75 point semi-bold and larger
Crossover Ads
DIE WELT/
DIE WELT Kompakt/
WELT AM SONNTAG
WELT AM SONNTAG Kompakt1
777 mm wide, 528 mm high 530 mm wide, 370 mm high
Gutter margin of 34 mm
1/2 page
The gutter margin (28 mm) is
calculated with an extra charge
According to prior arrangement
Print area
Minimum size
Placement
Reservations for premium placements expire if no written booking order
has been submitted four weeks before the ad deadline.
1
See conversion table in section 15.
WELT AM SONNTAG Collective Edition
Ad deadlines
General ad deadlines
Ads in the editorial environment
Opening spread
Cancellation deadline
Ads on opening pages and grip
corners
Print materials deadline
General print materials deadline
Thursday, 4:00 p.m.
Friday of the previous week
4 weeks before publication
Up to 3 days before publication
DIE WELT Collective Edition/DIE WELT
Ad deadlines
General ad deadline
Monday Edition
Ads in editorial environment
DIE LITERARISCHE WELT
Opening spread
1 day before publication, 10 a.m.
Friday, 2:00 p.m.
3 days before publication
Friday of the previous week, 4:00 p.m.
Grip corners, masthead ads
1 day before publication, 10:00 a.m.
DIE WELT Collective Edition/WELT AM SONNTAG Collective Edition – Combination
Ad deadlines
General ad deadline
Upon request
Up to 3 days before publication
WELT
4. Format Information, Special Placements
ALL BOOKING UNITS
The following pages show a selection of advertising formats with their rates. For additional information with regards to calculation, please see section 5.
See conversion table under section 15 to adjust the format for DIE WELT Kompakt and WELT AM SONNTAG Kompakt.
1/1 Page
Format Total millimetres Title
DW1
DW
WS2
Combo3
Combo4
WELT Edition
WELT Edition
PUBL. DATE
Mon.–Fri.
Sat.
Sun.
Mon.–Fri. + Sun.
Sat. + Sun.
Weekly booking from
Mon.-Sun.
Monthly booking
374.5 x 528 mm
4,224 mm
P
B/W - Colour
46,464.00
42,240.00
70,963.20
114,048.00
108,768.00
14,400.00
Grip Corner front page
Fixed formatDW1 (Mon.-Fri.): 118 x 120 mm
DW (Sat.)/WS: 103.8 x 100 mm
Title
DW1, 5
DW
WS2, 5
PUBL. DATE
Mon.–Fri.
Sat.
Sun.
B/W - Colour
9,000.00
8,200.00
12,000.00
43,200.00
An extra charge of 10 % will be billed on the gross rate for P = Premium placements.
This applies to ■ DIE WELT1, DIE WELT (Sat.) Page 5, last page of 1st book ■ WELT AM SONNTAG2 Page 3, 5, last page 1st book and opening pages
of Sports & Motor, Business, Finance & Living, Culture, Style & Travel, Knowledge & Life ■ WELT Edition for tablets, phablets and smartphones:
1st ad in the app
■■ No extra charge will be billed if a premium placement is only booked in one title within the scope of a combo booking.
■■ There is no placement guarantee for DIE WELT Kompakt and WELT AM SONNTAG Kompakt.
1
DW = DIE WELT Collective Edition (DIE WELT + DIE WELT Kompakt). • 2WS = WELT AM SONNTAG Collective Edition (WELT AM SONNTAG + WELT AM SONNTAG Kompakt). • 3Combo = DIE WELT Collective Edition + WELT AM SONNTAG
Collective Edition. • 4Combo = DIE WELT + WELT AM SONNTAG Collective Edition. • 5Placements on Page 3 in DIE WELT Kompakt and on Page 2 or 3 in WELT AM SONNTAG KOMPAKT • Combo ads must be published within 14 days with
the same motive. • All rates in Euro plus VAT.
WELT
1/2 Page Landscape, fixed rate
Format
Total millimetres
Title
DW1
DW
WS2
Combo3
Combo4
WELT Edition
WELT Edition
374.5 x 264 mm
2,112 mm
P
PUBL. DATE
B/W – Colour
Mon.–Fri.
25,160.00
Sat.
22,600.00
Sun.
40,000.00
Mon.–Fri. + Sun.
65,146.00
Sat. + Sun.
62,990.00
Weekly booking Mon.–Sun.
8,400.00
Monthly booking
25,200.00
1/3 Page Landscape
Format
Total millimetres
Title
DW1
DW
WS2
Combo3
Combo4
PUBL. DATE
Mon.–Fri.
Sat.
Sun.
Mon.–Fri. + Sun.
Sat. + Sun.
374.5 x 176 mm
1,408 mm
P
B/W – Colour
21,683.20
19,712.00
37,312.00
56,742.40
54,771.20
1/2 Page Portrait, fixed rate
Format
Total millimetres
Title
DW1
DW
WS2
Combo3
Combo4
PUBL. DATE
Mon.–Fri.
Sat.
Sun.
Mon.–Fri. + Sun.
Sat. + Sun.
1/3 Page Portrait
Format
Total millimetres
Title
DW1
DW
WS2
Combo3
Combo4
184.9 x 528 mm
2,112 mm
P
B/W – Colour
25,160.00
22,600.00
40,000.00
65,146.00
62,990.00
121.7 x 528 mm
1,408 mm
P
PUBL. DATE
Mon.–Fri.
Sat.
Sun.
Mon.–Fri. + Sun.
Sat. + Sun.
B/W – Colour
21,683.20
19,712.00
37,312.00
56,742.40
54,771.20
1st ad in the app
DW = DIE WELT Collective Edition (DIE WELT + DIE WELT Kompakt). • 2WS = WELT AM SONNTAG Collective Edition (WELT AM SONNTAG + WELT AM SONNTAG Kompakt). • 3Combo = DIE WELT Collective Edition + WELT AM SONNTAG Collective Edition. •
Combo = DIE WELT + WELT AM SONNTAG Collective Edition. • Combo ads must be published within 14 days with the same motive. • All rates in Euro plus VAT
1
4
WELT
1/3 Page Corner
Format
Total millimetres
Title
DW1
DW
WS2
Combo3
Combo4
184.9 x 352 mm
1,408 mm
P
PUBL. DATE
Mon.–Fri.
Sat.
Sun.
Mon.–Fri. + Sun.
Sat. + Sun.
1,000 Page Corner
Format
Total millimetres
Title
DW1
DW
WS2
Combo3
Combo4
WELT Edition5
WELT Edition5
PUBL. DATE
Mon.–Fri.
Sat.
Sun.
Mon.–Fri. + Sun.
Sat. + Sun.
Monthly booking
B/W – Colour
21,683.20
19,712.00
37,312.00
56,742.40
54,771.20
184.9 x 250 mm
1,000 mm
P
B/W – Colour
15,400.00
14,000.00
26,500.00
40,300.00
38,900.00
8,400.00
25,200.00
1/4 Page Corner
Format
Total millimetres
Title
DW1
DW
WS2
Combo3
Combo4
WELT Edition5
WELT Edition5
184.9 x 264 mm
1,056 mm
P
PUBL. DATE
Mon.–Fri.
Sat.
Sun.
Mon.–Fri. + Sun.
Sat. + Sun.
Monthly booking
1/4 Page Landscape
Format
Total millimetres
Title
DW1
DW
WS2
Combo3
Combo4
PUBL. DATE
Mon.–Fri.
Sat.
Sun.
Mon.–Fri. + Sun.
Sat. + Sun.
B/W – Colour
16,262.40
14,784.00
27,984.00
42,556.80
41,078.40
8,400.00
25,200.00
374.5 x 132 mm
1,056 mm
P
B/W – Colour
16,262.40
14,784.00
27,984.00
42,556.80
41,078.40
1st ad in the app
DW = DIE WELT Collective Edition (DIE WELT + DIE WELT Kompakt). • 2WS = WELT AM SONNTAG Collective Edition (WELT AM SONNTAG + WELT AM SONNTAG Kompakt). • 3Combo = DIE WELT Collective Edition + WELT AM SONNTAG Collective
Edition. • 4Combo = DIE WELT + WELT AM SONNTAG Collective Edition. • 51/2 Page Landscape (minimum format). • Combo ads must be published within 14 days with the same motive. • All rates in Euro plus VAT
1
WELT
Masthead ad
Fixed format
Title
DW1, 5, 6
DW
Panorama 2 x 1/1 page
Format
777 x 528 mm
Total millimetres
8,976 mm
2 x 46 x 28 mm
PUBL. DATE
Mon.–Fri.
Sat.
B/W - Colour
9,000.00
8,200.00
Title
DW1
DW
WS2
Combo3
Combo4
PUBL. DATE
Mon.–Fri.
Sat.
Sun.
Mon.–Fri. + Sun.
Sat. + Sun.
B/W - Colour
98,878.00
89,880.00
151,126.40
242,791.50
231,686.00
Amount of Extra Crossover Charge
5,950.00
5,400.00
9,200.00
14,695.50
14,150.00
Special Formats/Special Advertising Forms
Information on other special formats and special advertising forms – such as title branding, flexform ads or glossy cover – is available on the website mediaimpact.de/welt or by telephone at:
+49 (0) 30 25 91 - 7 30 39. Talk to us if you would like to make your advertising appearance more powerful.
1
DW = DIE WELT Collective Edition (DIE WELT + WELT Kompakt) • 2WS = WELT AM SONNTAG Collective Edition (WELT AM SONNTAG + WELT AM SONNTAG Kompakt) • 3Combo = DIE WELT Collective Edition + WELT AM SONNTAG Collective
Edition • 4Combo = DIE WELT + WELT AM SONNTAG Collective Edition • 5Format of DIE WELT Kompakt 38 x 25 mm. • 6Placements on Page 2 and 3 of DIE WELT Kompakt. • Combo ads must be published within 14 days with the same motive. •
All rates in Euro plus VAT.
WELT
5. Basic Rates
Mon.–Fri.1
Rates
B/W - Colour
Placement on advertisement columns without solus position
mm basic rates 10-2,111 mm
Ads with solus position
Strip ads/Page corner ads starting at 1,000 mm
Text passage ads3
1 – 2 columns / 10 – 100 mm, per text-column mm
Tourism Ads4 with solus position in the Travel Market
Fixed rates
1/4 page
1/2 page
1/1 page
Text passage ads3
1 – 2 text columns / 10 – 100 mm per text column mm
Sat.
Rates
B/W - Colour
Sun.1
Rates
B/W - Colour
Mon.–Fri.1, 2 + Sun.1, 2
Rates
B/W - Colour
Sat.2 + Sun.1, 2
Rates
B/W - Colour
11.00
10.00
16.80
27.00
25.75
15.40
14.00
26.50
40.30
38.90
67.90
63.55
75.10
138.80
134.30
–
–
–
–
25.25
–
–
–
–
–
–
–
–
–
–
–
–
25,680.00
40,870.00
81,225.00
–
–
–
–
51.30
Ad deadline for the Travel Market: Wednesday, 1 week before publication, 3 p.m. • Additional rates for placements in the Travel Market can be found in the Supplement to the WELT
Rate Card No. 95, valid as of 01/01/2017 – RATE CARD MARKETS. Tourism ads outside of the Travel Market will be calculated at the basic rate.
National marketing for basic rate and tourism ads
For contact, see section 16 or telephone: +49 (0) 30 25 91 - 7 33 23, fax: +49 (0) 30 25 91 - 7 38 04, email: [email protected]
Ad service for tourism ads, telephone: +49 (0) 30 25 91 - 7 42 22, fax: +49 (0) 30 25 91 - 3 58 17, email: [email protected]
Contact print materials, telephone: +49 (0) 30 25 91 - 7 30 03, fax: +49 (0) 30 25 91 - 7 29 77
For conversion to DIE WELT KOMPAKT and WELT AM SONNTAG Kompakt format, see section 15. • 2Combo ads must be published within 14 days with same motif (except for tourism ads in the Travel Market). 3Text passage ads without
conversion factor. • 4Air travel, ship travel, tour operators, foreign tourist offices, rental car companies. • When converting the text columns into advertisement columns, please use a conversion factor of 1.333. For ad deadlines and print materials
deadlines, technical specifications and format information, see section 3. • All rates in Euro plus VAT.
1
WELT
5. Basic Rates
Mon.–Fri.1
Rates
B/W - Colour
Ads for Book Publishers
Placement on advertising columns without solus position
mm basic rates 10 – 2,111 mm
Ads with solus position
1/2 page
1/1 page
Text passage ads3
1 – 2 columns/10 – 200 mm, per text column mm
Sat.
Rates
B/W - Colour
Sun.1
Rates
B/W - Colour
Mon.–Fri.1, 2 + Sun.1, 2
Rates
B/W - Colour
Sat. + Sun.1, 2
Rates
B/W - Colour
4.90
4.70
7.45
9.35
9.20
7.30
10,348.80
20,697.60
7.20
9,912.90
19,825.80
11.80
15,734.40
31,468.80
14.60
19,747.20
39,494.40
14.50
19,430.04
38,860.80
22.60
22.35
24.30
35.65
35.45
These ads are placed only in the book-affine sections.
National Marketing for Book Publisher Ads
Michael Körner, telephone: +49 (0) 40 325 07 45 - 70, email: [email protected]
Anja Brennmehl, telephone: +49 (0) 40 325 07 45 - 31, fax: +49 (0) 40 325 07 45 - 60, email: [email protected]
Petra Mählmann-Radowitz, telephone: +49 (0) 30 25 91 - 7 40 02, email: [email protected]
Financial Ads
Mandatory advertisements4 without solus position
mm basic rate (minimum size 100 mm)
Financial ads5 without solus position
mm basic rate10 – 2,111 mm
Mandatory4/financial ads5 with solus position
(max. height 390 mm)
Family ads (company obituaries are calculated at the basic
rate) / Official proclamations (without discounts)
mm rate, minimum size 1 column/10 mm, only B/W
2.10
2.00
–
–
–
7.95
7.75
14.80
22.10
21.90
12.55
11.30
19.40
31.00
29.80
6.00
5.70
–
–
–
For conversion to DIE WELT Kompakt and WELT AM SONNTAG Kompakt format, see section 15. • 2Combo ads must be published within 14 days (as of 1st publication day) with same motif. • 3Text passage ads without conversion factor. •
Text-only announcements with company logo, without special design, without placement instruction. Announcements that have been stipulated through legislation on stock-exchange publicity such as invitations to stockholders‘ meetings, dividend
announcements, applications for registration, rights offerings, annual and interim reports of corporations listed on the stock exchange. In addition, prospect uses for exchange listings. • 5Voluntary publicity on capital-market activities (covered
warrant offerings, certificates, tombstones, financial statements and reports, new issues that announce the security identification number, the period for subscription and the issuing price). • When converting the text columns into advertisement
columns, please use a conversion factor of 1.333. For ad and print materials deadlines, technical specifications and format specifications, please see section 3. • All rates in Euro plus VAT.
1
4
WELT
6. Magazines
The supplements of WELT and WELT AM Sonntag build a bridge between the newspaper and the magazine. They unite the best of both worlds: large optics, opulent
reading passages and innovative design. Additional information: mediaimpact.de/welt/magazine
ICON
WELT AM SONNTAG1
19.02.2017
26.03.2017
16.04.2017
07.05.2017
28.05.2017
03.09.2017
01.10.2017
29.10.2017
19.11.2017
10.12.2017
Integration into WELT
Edition for 1 week after
publication date
Die Stilisten Hamburg
DIE WELT/
WELT AM SONNTAG
Edition Hamburg
07.04.2017/
09.04.2017
16.06.2017/
18.06.2017
BILANZ
DIE WELT Total
27.01.2017
24.02.2017
31.03.2017
28.04.2017
26.05.2017
BLAU
DIE WELT (Sat.)
30.06.2017
25.08.2017
29.09.2017
27.10.2017
24.11.2017
25.02.2017
25.03.2017
29.04.2017
27.05.2017
26.08.2017
30.09.2017
28.10.2017
25.11.2017
publication date
publication date
UHREN (WATCHES)
DIE WELT Total
PS WELT
WELT AM SONNTAG1
02.04.2017
02.07.2017
17.09.2017
03.12.2017
23.03.2017
23.11.2017
22.09.2017/
24.09.2017
01.12.2017/
03.12.2017
Nordic format
Paper: 70 g /m2 UPM Fine
Your Contacts:
ICON, UHREN: Roseline Nizet, telephone: +49 (0) 30 25 91 - 7 39 88, email: [email protected]
BILANZ: Barbara Capel-Cure, telephone: +49 (0) 40 347 - 2 34 51, email: [email protected]
BLAU: Eva Dahlke, telephone: +49 (0) 30 3 08 81 88 - 230, email: [email protected]
Die Stilisten Hamburg: Kirsten Meurers, telephone: +49 (0) 40 347 - 2 73 81, email: [email protected]
PS WELT: Stefan Buchholz, telephone: +49 (0) 30 25 91 - 7 33 23, email: [email protected]
1
WELT AM SONNTAG without Kompakt Edition
WELT
7. Special Topics
Use our high-calibre environments for your communications messages that are prepared in a journalistically sound and credible way by our special
topics editorial office.1
Benefit from our featured topics – beyond the customary environments
and closer to your target group
With our special topics in DIE WELT and WELT AM SONNTAG, we create a
diversified spectrum of current and informative topical environments. In addition
to focal points from the areas of Art & Culture, Business & Finance, Countries &
Cities, Leisure & Sports and Pleasure & Lifestyle, we are constantly developing
new platforms that create attention for your corporate communication.
We offer you additional environments on our digital channels, which gives you
the opportunity of expanding your target group.
Detailed information on special topics, as well as the conditions, can be
found at: mediaimpact.de/welt/sonderthemen
Your Contact:
Alexander Kühl
Telephone: +49 (0) 30 25 91 - 7 33 99
Email: [email protected]
1
Illustrated examples: Argentina, WELT Economic Summit, Porsche Tennis Grand Prix, Bordeaux, Energy & Efficiency, Achava Festspiele Thüringen.
WELT
8. Content Marketing: Brand Concepts
Use our integrated crossmedia communication solutions for a high-reach appeal to target groups. You can benefit from the joint presentation and full-service of
WELT for an attention-grabbing staging of your communication goals.
The successful quality seal for premium products
The eye-catching appearance for new products
The concept for complex thematic contents
The platform for an interactive dialogue with your target group
The industry-specific recommendation for products and services
The brand concept for the tourism and travel industry
MINI ZEITUNG
The small newspaper format with your communication contents
Exclusive native storytelling in WELT AM SONNTAG
Have we sparked your curiosity? We would be pleased to prepare an offer and
creative concept that is tailored to your needs.
WELT KLASSE with Renault
Your contact: Judith Umlauf,
Telephone: +49 (0) 30 25 91 - 7 67 81 • Email: [email protected]
You can find more information on the WELT brand concepts at mediaimpact.de/welt/markenkonzepte
WELT
9. WELT.de
Editorial Concept
WELT.de offers intelligent quality journalism with
up-to-date news in text and video format, strong
opinions, profound reports, brilliant documentaries
and live TV coverage. This lets it unite the strengths
of WELT and N24.
A clear outline and large-format photos and graphics
allow for quick orientation. The topics are prepared
for multimedia use. It combines texts, photos and
videos that often also contain infographics and animations. This offer also includes the N24 Livestream
and a media library that allows access to the
broadcasts of N24.
WELT.de has had further technical optimisation,
which now makes it the fastest-loading German
news site. It is also optimised for all screen sizes.
Key Data (per Month) – Desktop
Unique users:1
10.47 Mio.
■■ Visits:247,343,736
■■ Page impressions:2116,613,069
■■
Key Data (per Month) – mobile
Unique users:1
6.36 Mio.
■■ Visits:242,194,559
■■ Page impressions:2145,062,253
■■
For current information see
mediaimpact.de/welt/digital
Source: AGOF digital facts 2016-03,
Basis: 10 years and older, individual
month
2
Source: IVW June 2016
1
Rates and Formats – Mobile
Advertising Forms
Mobile Content Ad 6:1 u. 4:1
Mobile Content Ad 2:1
Mobile Medium Rectangle
Mobile Sticky Ad 6:1 u. 4:13
Mobile Push Ad (FC1/Tag)4
Social Medium Rectangle
Interstitial
Mobile Video Layer
Medium Rectangle Rich Media5
Understitial
Interstitial Rich Media5
Channel
45.00
85.00
85.00
80.00
85.00
85.00
95.00
95.00
90.00
100.00
100.00
ROS
30.00
70.00
70.00
65.00
70.00
70.00
80.00
80.00
75.00
85.00
85.00
Fixed daily and weekly placements upon request
3
iOS and Android. • 4iOS and Android 4.0 or greater • 5If the advertising medium is created and hosted by Media Impact, this rich media rate applies. • All rates in Euro excl. VAT
WELT
9. WELT.de
Rates and Formats – Desktop
Advertising Form
Format (in Pixels)
KB
Superbanner
Skyscraper
Medium rectangle
Layer
Wallpaper
Halfpage Ad1
Sitebar
728 x 90
160 x 600
300 x 250
400 x 400
1.160 x 90/200 x 600
300 x 600
300 x 600
100
100
100
100
100
100
100
Expandable Ads
Expandable Ads
Various options (see above)
Tandem and Triple Ads
Tandem
Triple Ads
Homepage
Fixed Placement/Day
800,000 AIs
–
–
18,000.00
24,000.00
24,000.00
–
24,000.00
Channel
(CPM)
Rotation
(CPM)
50.00
50.00
55.00
85.00
85.00
85.00
85.00
40.00
40.00
45.00
65.00
65.00
65.00
65.00
+ 15.00
+ 15.00
100.00
110.00
60.00
115.00
90.00
100.00
50.00
105.00
110.00
115.00
–
110.00
95.00
95.00
95.00
110.00
90.00
95.00
–
90.00
75.00
75.00
75.00
90.00
minus 20 % Tandem discount on the combo rate
minus 30 % Triple discount on the combo rate
Video
Pre-Roll/Mid-Roll, InBoard
Pre-Roll/Mid-Roll, InBoard
Post-Roll
Interactive Pre-Roll (Desktop only)
Aspect ratio 4:3 or 16:9; max. 4 MB, max. 20 sec.
Aspect Ratio 4:3 or 16:9; max. 4 MB, max. 30 sec.
Aspect ratio 4:3 or 16:9; max. 4 MB, max. 20 sec.
upon request
Special Forms of Advertising
Interstitial
Understitial
Video Wall2
Fireplace plus Billboard
Billboard
Fireplace
Pushboard
Double Dynamic Sidebar
800 x 600
upon request
upon request
upon request
970 x 250
120 x 600/1,210 x 90/120 x 600
970 x 250 auf 970 x 487
upon request
Targeting
Keyword Targeting
40
100
150
100
100
100
100
100
42,000.00
42,000.00
42,000.00
42,000.00
36,000.00
36,000.00
42,000.00
42,000.00
20 % extra targeting charge
Not bookable on the homepage. • Only available as homepage fixed placement • All rates as CPM or fixed rate in Euro, minus agency commission, plus VAT. • Agency commission is granted when
booking through an agency that we recognise • Technical Targeting: Time, Region, Frequency Capping, etc. – no extra charge.
1
2
WELT
10. WELT Edition – Digital Newspaper
For your tablet, phablet and smartphone.
This is how people read the newspaper today. Experience DIE WELT
and WELT AM SONNTAG, as well as all inserts and exclusive contents,
on 365 days of the year.
■■
■■
■■
Visits:1 1.19 million
Page impressions:1 48.8 million
Including WELT AM SONNTAG
WELT Edition is the offer for modern newspaper readers! The target group is
sophisticated, has an above-average net household income and is highly
interested in new trends, fashion and technology.
In short: Our readers are innovators who move the world!
As an advertiser, you benefit from the environment of a daily product that is current
yet self-contained in terms of its content. You also benefit from the clear, elegant
design of the app. WELT Edition offers the quality journalism of a large daily newspaper, connected with the possibilities of the digital world.
Booking Unit
Format
WELT Edition
WELT Edition
1/1 page
1/2 page
Daily Rate
(1 Publication
Day)
4,200.00
–
Weekly
Booking
(Mon. – Sun.)
14,400.00
8,400.00
Monthly Booking
(4 Weeks of
Publication)
43,200.00
25,200.00
The top results of the WELT Edition User Survey 2014:2
The WELT Edition users:
■■
10 % extra placement charge on the gross rate for the 1st ad in the
WELT Edition.
All rates include the acceptance of pre-produced, animated or non-animated ads
up to a data volume of 1.0 MB per page. Additional data volumes or creative
services through Media Impact are possible and will be billed separately (rates upon
request).
Additional information at: mediaimpact.de/welt/digital
1
Source: IVW June 2016. • 2Source: DIE WELT iPad App User Survey, survey in the MI iPad panel,
Basis: all respondents, n = 122. • All rates in Euro excl. VAT.
■■
■■
■■
are men (81 %)
are 40 years and older (85 %)
have high level of formal education (university degree: 59 %)
have a very high HHNI (€ 3,000+: 76 %)
Users of the DIE WELT Edition notice ads in tablet apps more (58 %) and they
perceive them as less annoying (39 %) than in other media. 35 % of surveyed users
clicked on the ads and 34 % already also visited the webpage of the product or
manufacturer. WELT Edition users interactively engage with ads in apps and
frequently interact with the functions within an ad. Ads in tablet apps transport the
fascination of the brand better and convey more information.
WELT
11. Markets (also see RATE CARD MARKETS)
The WELT markets are distinguished by a competent editorial office and an enormous variety of offers. With a placement in markets, our clients reach the
high-calibre target groups of the titles DIE WELT and WELT AM SONNTAG.
Real Estate
Travel
Motor and Boats
Education
Jobs
Art and Culture
Telephone: +49 (0) 30 25 91 - 7 32 17 • You can find rates, formats and scales of discount at mediaimpact.de/welt/maerkte or in the RATE CARD MARKETS (Supplement to the WELT Rate Card No. 95)
Rates for ads with a solus position in the Living1, Motor2 and Travel3 sections.
Rates for placements outside of these markets can be found in the Basic Rates of the WELT Rate Card No. 95/Section 5.
Additional rates for placements in the markets can be found in the Supplement to the WELT Rate Card No. 95, valid as of 01/01/2017 –
RATE CARD MARKETS.
Sat. + Sun.4
Rates
Ads with solus position4
Fixed Rates
1/2 page
1/1 page
Text passage ads, mm rate Placements on text pages and 1/1 pages
1 – 2 text columns/10–100 mm per text columns-mm
Ad Deadline
Wednesday, 1 week before publication, 3:00 pm
B/W
Colour
25,800.00
50,000.00
18.50
35,000.00
69,000.00
24.50
Print Materials Deadline
Tuesday, 5:00 pm
Within the Real Estate Market for real estate sellers, buyers, agents and project developers. Providers of financing excluded • 2Within the Auto Market for the automobile trade. • 3Within the Travel Market for spa administrations,
tourist associations, domestic foreign tourist offices, sanatoria, hotels, boarding houses, restaurants, holiday homes/apartments, travel agencies, recreational and adventure parks, trade fairs and congresses. • 4For conversion to
the WELT AM SONNTAG Kompakt format, see section 15. • All rates in Euro plus VAT.
1
WELT
12. Inserts
Rates per Started 1,000 Copies
Weight up to
DIE WELT Total
WELT AM SONNTAG Total
20 g
125.00
130.00
25 g
128.00
133.00
30 g
131.00
136.00
35 g
134.00
139.00
40 g
137.00
142.00
Extra charge for every additional started 5 g: â 3.00; maximum weight 75 g. Greater weights upon request. Insert orders are not discountable.
When booking the postal edition, postal charges will be added. Rates apply to complete and partial bookings.
Joint advertising: Inserts that are jointly used by a number of advertisers are only possibly with a special contract and an extra charge.
TECHNICAL INFORMATION
Minimum print run
20,000 copies
Larger formats can be inserted if they are folded
down to the highest format. All multiple page inserts
should be folded along the longest side.
Booking possibilities
We will gladly provide more information upon request
If the insert consists of more than one part, a fixed
connection between these parts is required. Different
types of folding such as double-gate and zigzag
folding cannot be processed. If the brochure inserts
contain postcards, these should be glued to the
inside. Insert orders are only binding for the publisher
after the presentation of a binding sample of the
insert and its confirmation.
Delivery deadline
4 working days before publication; delivery without
charge
Note on Inserts
The publication of a free note about the insert is up
to the discretion of the publisher.
Addresses for delivery
Available upon request
Costs that arise due to a late delivery of the inserts
will be borne by the client.
It must be possible to process the inserts by
machine.
Smallest format 10.5 x 14.8 cm (postcard)
Largest format 26.0 x 38.0 cm
The publisher will distribute the inserts with due
care, whereby up to 3 % wrong delivery or loss is
considered to be ordinary diligence.
Exclusion of competitive advertising
Will not be granted
Orders will be implemented according to the
General Terms of Business for Newspapers
(under special consideration of section 4) and the
publisher’s additional Terms of Business.
The publisher reserves the right to move inserts for
partial areas in favour of inserts for larger booking
units.
YOUR CONTACT
Disposition
Telephone: +49 (0) 30 25 91 - 7 36 88
Fax: +49 (0) 30 25 91 - 7 68 02
Consulting
For contact, see section 16 or
Telephone: +49 (0) 30 25 91 - 7 38 91
Fax: +49 (0) 30 25 91 - 7 38 04
WELT
13. General Publisher Information / General Terms and Conditions
Publisher
WeltN24 GmbH
Axel-Springer-Straße 65
10888 Berlin
National Marketer
Media Impact GmbH & Co. KG
10888 Berlin
Regional marketer
Axel Springer SE
10888 Berlin
ZIS Numbers
DIE WELT Collective Edition
DIE WELT
DIE WELT Collective Edition/
DIE WELT/
104148
100914
104650
104651
104652
Bank Account
Deutsche Bank AG, Berlin
IBAN-Nr. DE73 1007 0000 0083 4747 00
BIC DEUTDEBB
Current Data and Services
www.mediaimpact.de
www.die-zeitungen.de
Contact
Telephone: +49 (0) 03 25 91 - 7 33 23
Fax: +49 (0) 03 25 91 - 7 38 04
Terms of Payment
Payable immediately net cash after the invoice date.
1% cash discount when a SEPA Direct Debit Mandate
is set up if outstanding invoices are not past due and
cash discount has not been explicitly excluded. For
new clients, the publisher reserves the right to require
cash in advance up to the ad deadline. In case of late
payment or deferment, interest shall be charged at a
rate corresponding to standard banking practices for
overdraft facilities.
Other Information
Combo ads must appear within 14 days (starting
on1st publication day and outside of sections).
Terms and Conditions
The execution of advertising orders is performed in
accordance with our General Terms and Conditions for
Newspapers, the additional Terms and Conditions of the
respective title and the General Terms and Conditions
for Advertising Orders in Online Media. You can find our
complete General Terms and Conditions at:
mediaimpact.de/agb
Rates for classified ads at mediaimpact.de/welt/maerkte • All rates in Euro plus VAT.
WELT
14. Digital Transfer of Print Materials
GENERAL INFORMATION
Data Transfer
The electronic transfer of print materials occurs via the
Internet (https://motiveingang.axelspringer.de).
Reception per email is also possible for special
circumstances ([email protected]).
We request that you contact us to set up the transfer
account before the start of regular operations.
File Format
PDF/X-1a:2001, PDF/X-3:2002, PDF/X-4:2008
In general, we do not use any open formats.
When creating the EPS file, the picture data (no DCS) must
be integrated.
The files must be set up in the original size of the ad;
please do not set up trim signs.
Contact
The AdMedia-Pool can be reached Monday – Friday
from 9:00 a.m. to 6:00 p.m.
Tel.: +49 (0) 30 25 91 - 7 39 50
Tel.: +49 (0) 30 25 91 - 7 29 20
Fax:+49 (0) 30 25 91 - 7 29 77
Address for Print Materials
Axel Springer SE
AdMedia-Pool
BILD und WELT
D-10888 Berlin
Fonts
All used fonts must be embedded.
Positive fonts from 6 point, negative fonts from 8.75 point
semibold, sans-serif
Tabloid format
Print materials for the Nordic format will automatically be
adapted to the size of the tabloid format.
As an alternative, separate print materials can be delivered.
Please contact us for the format data.
Registration Mark Tolerance
≤ 0.3 mm
For ads that are scaled in the tabloid format, we
recommend the following font sizes and line widths
in order to ensure optimal readability:
Proof Print
Provided client proof, matched with newspaper print.
Positive fonts from 9 point
Negative fonts from 12 points, semibold, sans-serif
Positive lines at least 0.3 mm
Negative lines at least 0.45 mm
Printing Process
(Coldset) web-fed offset, ISO 12647-3:2005
TECHNICAL SCREENS
Dynamic Range
Tonal gradations in print from 3 % to 95 %
Dot Gain
50 % tone of the source material gains approx. 26 % in
newspaper offset printing.
Screen Count
Sublima Hybrid 60 Screen
Screen Angle
Cyan = 15°, magenta = 75°, yellow = 0°, black = 45°
Colours
Euro Scale ISO 2846-2 (sample of the HKS colours, version
2006 in combined CMYK print upon request).
Trapping
> 0.3 mm
Image Resolution
250 dpi, for line max. 1,270 dpi
Colour Processing
Please use the ICC colour profile ISOnewspaper26v4.icc.
This takes into account the parameters of achromatic
composition, max. total colour application and dot gain
in newspaper printing. The profile can be downloaded at
http://www.axelspringer.de/icc
QR Code
We recommend a minimum format of 25 x 25 mm and
resolution of 300 dpi to ensure the readability of QR code
illustrations in newspaper printing. The advertising client is
responsible for the content of the link.
Print Quality
In the case of different data structures, no guarantee can
be given for the print quality. Variations in colour within and
between the places of printing are caused by the process
and do not justify claims for compensation. No guarantee is
given for the accurate realisation of 4c ads by means of ICC
colour profiles. The dimensional stability of the print paper is
subject to slight variations due to the processes used.
Line Width
Line width starting at 0.2 mm (positive) / starting at 0.30 mm
(negative)
WELT
15. Format Adjustments
Please observe when delivering print materials for DIE WELT and DIE WELT Kompakt, as well as WELT AM SONNTAG and WELT AM SONNTAG Kompakt:
Due to the different type area of DIE WELT and DIE WELT Kompakt or WELT AM SONNTAG and WELT AM SONNTAG Kompakt, the publisher automatically adapts the print materials for DIE WELT Kompakt
or WELT AM SONNTAG Kompakt in as far as it is suitable and corresponds with the format coordinates of DIE WELT or WELT AM SONNTAG. If the print materials are to be delivered for both titles, the abovementioned conversion factors must be considered.
DIE WELT KOMPAKT/WELT AM SONNTAG KOMPAKT
Print area Nordic format: 374.5 mm wide, 528.0 mm high
Number of columns Ad section 8, text passage 6
Print area Tabloid: 247.8 mm wide, 370.0 mm high
Number of columns 5
Scaling Information for Format Adjustment
Columns
Text passage/page corner/strip ads,
1/1 page
Page-height ads; ads will be scaled
down to 370 mm for placement at the
centre of a white space
Strip(66/8)
(100/8)
(132/8)
(176/8)
(264/8)
Page corner ads(308/3)
(231/3)
(250/3)
(264/3)
Text passage
(100/1)
(100/2)
1
2
3
4
5
6
1
2
3
4
5
8
8
8
8
8
3
3
3
3
1
2
Column width
(mm)
58.5
121.7
184.9
248.1
311.3
374.5
58.5
121.7
184.9
248.1
311.3
374.0
374.0
374.0
374.0
374.0
184.9
184.9
184.9
184.9
58.5
121.7
DIE WELT Kompakt/WELT AM SONNTAG Kompakt
Height (mm)
Columns
Max. Height 406
Max. Height 406
Max. Height 406
Max. Height 406
Max. Height 406
Max. Height 406
528.0
528.0
528.0
528.0
528.0
66.0
100.0
132.0
176.0
264.0
308.0
231.0
250.0
264.0
100.0
100.0
1
2
3
4
5
5
1
2
3
4
5
5
5
5
5
5
3
3
3
3
1
2
Column width
(mm)
45.0
95.7
146.4
197.1
247.8
247.8
45.0
95.7
146.4
197.1
247.8
247.8
247.8
247.8
247.8
247.8
146.4
146.4
146.4
146.4
45.0
95.7
Height (mm)
Factor %
Reduce to …
Height x 76.92 %
Height x 78.64 %
Height x 79.18 %
Height x 79.44 %
Height x 79.60 %
Height x 66.17 %
370.0
370.0
370.0
370.0
370.0
43.7
66.3
87.5
116.6
174.9
243.9
182.9
198.0
209.0
76.9
157.3
76.92
78.64
79.18
79.44
79.60
66.17
70.08
70.08
70.08
70.08
70.08
66.26
66.26
66.26
66.26
66.26
79.18
79.18
79.18
79.18
76.92
78.64
Width
Width
Width
Width
Width
Width
Height
Height
Height
Height
Height
Width
Width
Width
Width
Width
Width
Width
Width
Width
Width
Width
WELT
16. Contacts
GERMANY
INTERNATIONAL SALES
Region East
Benjamin Schroth
10888 Berlin
Tel.: +49 (0) 30 25 91 - 7 15 42
Fax: +49 (0) 30 25 91 - 7 15 43
Region South-West
Martin Baumgardt
Zeppelinstraße 116
73730 Esslingen
Tel.: +49 (0) 7 11 31 99 156
Fax: +49 (0) 7 11 31 99 130
Region Central
Stefan Jung
Gerbermühlstraße 7–11
60594 Frankfurt am Main
Tel.: +49 (0) 69 96 23 85 45
Fax: +49 (0) 69 96 23 85 49
Region West
Oliver Spiller
Neuer Zollhof 1
40221 Dusseldorf
Tel.: +49 (0) 2 11 15 92 68 22
Fax: +49 (0) 2 11 15 92 68 55
Region North
Marco Hentschel
Axel-Springer-Platz 1
20350 Hamburg
Tel.: +49 (0) 40 3 47 - 2 73 05
Fax: +49 (0) 40 3 47 - 2 73 91
Region South
Malte Busato
Theresienhöhe 26/1. Stock
80339 Munich
Tel.: +49 (0) 89 7 43 25 96 - 4 91
Fax: +49 (0) 89 7 43 25 96 - 4 80
Region West/Central/South
Head of Luxury and Lifestyle
Michael Sandvoss
Theresienhöhe 26/1. Stock
80339 Munich
Tel.: +49 (0) 89 7 43 25 96 - 4 90
Fax: +49 (0) 89 7 43 25 96 - 4 80
National Trade
Matthias Schönwandt
Axel-Springer-Str. 65
10888 Berlin
Tel.: +49 (0) 30 25 91 - 7 12 31
Fax: +49 (0) 30 25 91 - 7 12 33
International Sales
Benedikt Faerber
General Manager International Sales
DE-10888 Berlin
Tel.: +49 (0) 30 2591 72572
Fax: +49 (0) 30 2591 72555
Benelux
MediaWire International
Anita Rodwell
Plein 1945, Nr. 27
NL-1251 MA Laren
Tel.: +31 (0) 651 480 108
Fax: +31 (0) 35 533 5985
Japan
Tandem Inc.
Yutaka Mogi
Kyodo Bldg. 4F
7-15-5 Ginza, Chuo-ku
JP-Tokyo 104-0061
Tel.: +81 (0) 3 3541 4166
Fax: +81 (0) 3 3541 4748
Europa/AMEA
International Sales
Fellin Wolter
DE-10888 Berlin
Tel.: +49 (0) 30 2591 72563
Fax: +49 (0) 30 2591 72555
Germany/Austria/Switzerland
International Sales
Lena Sachse
DE-10888 Berlin
Tel.: +49 (0) 30 2591 72561
Fax: +49 (0) 30 2591 72555
France
Axel Springer Media France S.R.L.
à Associé Unique
Jean-Robert Mamin
93, Avenue Charles de Gaulle
FR-92521 Neuilly-sur-Seine CEDEX
Tel.: +33 (0) 1 7621 8500
Fax: +33 (0) 1 7621 8501
Spain
Publicitas International S.A.
María Navarro
Calle Gran Vía 6, 4t planta
ES-28013 Madrid
Tel.: +34 (0) 91 323 7911
Fax: +34 (0) 91 323 7923
Status: October 2016
Great Britain/Ireland
Patricia Meier Woster
6th Floor, 120 Charing Cross Road
GB-London WC2H 0JR
Tel.: +44 (0) 20 7836 4313
Fax: +44 (0) 20 7836 5364
Italy
Axel Springer Media Italia S.r.l.
Cristiano Merlo
Via Leopardi N° 21
IT-20123 Milano
Tel.: +39 02 4398 1865
Fax: +39 02 4340 0425
USA/Latin America
Media Impact Inc.
Michael Monheim
286 Madison Avenue, Suite 2001
New York, NY 10017
USA
Tel.: +1 (0) 212 972 1720
Fax: +1 (0) 212 972 1724
WELT

Rate Card No. 94

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