Curriculum Vitae - MCI Management Center Innsbruck

Curriculum Vitae
Dr. Anita Zehrer
Deputy Head and Senior Lecturer
MCI TOURISM
BA Program Tourism Business Studies
MA Program Entrepreneurship & Tourism
University Address
Management Center Innsbruck
A-6020 Innsbruck, Austria
Phone: ++43 512 2070 3332;
E-Mail: [email protected]
PROFESSIONAL HISTORY
09/2007 –
Deputy Head and Senior Lecturer - MCI Management Center, MCI Tourism
03/2012 - 05/2012
Visiting Research Fellow - University of Queensland, Qdl, Australia
W. James Whyte Visiting Research Fellowship, School of Tourism, The
University of Queensland
01/2009 - 03/2010
Fulbright Professor - College of Charleston, South Carolina, US
Fulbright Professor at Business School, Hospitality & Tourism Management
Department
09/2005 - 08/2007
Research Assistant - MCI Management Center Innsbruck, MCI Tourism
01/2003 - 08/2005
Senior Researcher - EURAC European Academy of Bolzano
Department of Management and Corporate Culture, Institute for Management
and Tourism
04/2001 - 01/2003
Translator, Unit WEBfactory - TIScover - Travel Information Systems AG
EDUCATION
10/2002 - 06/2005
Doctor in Social and Economic Sciences - University of Innsbruck, Austria
Doctoral program: Social and Economic Sciences
10/1997 - 10/2002
Masters in Business Administration - University of Innsbruck, Austria
MA program: Business Administration, specialization: tourism & service
economics, strategic management & leadership
10/1996 - 10/2001
Masters in Philosophy - University of Innsbruck, Austria
MA program: Translation and Interpretation Studies
TEACHING EXPERIENCE
2005 MCI Tourism BA program: Introduction into Business Administration, Customer
Care Management, Social Network Management, Academic Research,
Integrative Synopsis
MCI Tourism MA program: Family Business Management, Academic Research &
Studies, Tourism Management
MCI Business & Management: Academic Research & Studies
MCI Management & IT: Introduction into Social Sciences
MCI Executive Education: Academic Research & Studies
2009 - 2011
German Sport University Cologne, Germany
Tourism marketing
2010
College of Charleston, School of Business & Economics, United States
Entrepreneurship, Destination Management
2008 - 2009
Catholic University of Eichstätt-Ingolstadt, Germany
Tourism and Destination Management, Entrepreneurship
2008
Johannes Kepler University Linz, Austria
Strategic Management
2007 - 2008
HTW University of Applied Sciences Chur, Switzerland
Customer Care Management, Tourism Marketing and Management,
Communication and Rhetoric
2007 - 2008
University of Innsbruck School of Management, Austria
Tourism and Service Management
2007
College of Charleston, School of Business & Economics, United States
Alpine Tourism, Sustainability in Tourism, Customer Care Management
2007
Haaga-Helia University of Applied Sciences, Finland
Sustainable Tourism Development
2004 - 2006
Academia Engiadina Graubünden, Switzerland
Destination Management
2004 - 2005
Salzburg University of Applied Sciences, Austria
Academic Research
2002 - 2003
Free University of Bolzano, Italy
Destination Management
ADMINISTRATIVE EXPERIENCE
2010-2011
Development of ‘Good Academic Practice’ Guideline for all MCI programs
2010-2011
Project Coordinator of ‘Academic Standards’ for all MCI programs
2010-2011
Coordinator of ‘Academic Quality Circles’ for all MCI programs
2009
Development of ‘Plagiarism Guideline’ for all MCI programs
2008-2009
Project Coordinator ‘Academic Research’ for all MCI programs
2005-2010
Coordinator of Working Group ‘Research and Teaching’ at MCI Tourism
Since 2008
Module Coordinator for Family Business Management within the department of
MCI Tourism (MA)
Since 2007
Deputy Head of Tourism BA and MA programs
RESEARCH INTERESTS
consumer behaviour in tourism
service experiences and service design
social media in tourism
entrepreneurship and leadership in tourism
family business management in tourism
epistemology in tourism
tourism education
AWARDS
2012
Outstanding Paper Award of the Emerald Literati Network 2012 Awards for
Excellence
Zehrer, A. (2011). Knowledge management in tourism organizations – an
empirical study. Tourism Review, 66 (3), pp. 50-64.
2011
AIEST Best Paper Award Winner
Zehrer, A. & Crotts, J. (2012). VACATION STRESS - The Development of a
Vacation Stress Model Among U.S. Vacation Travelers. Tourism Review, in print.
EDITORIAL BOARD SERVICE
2010 -
Journal of Travel Research (JR)
2009 -
Tourism Review (TR)
2009 -
Journal of Vacation Marketing (JVM)
REVIEW SERVICE
Tourism Management (TM)
Journal of Quality Assurance in Hospitality and Tourism (JQAHT)
Journal of Travel and Tourism Marketing (JTTM)
International Journal of Hospitality Management (IJHM)
Anatolia – An International of Tourism and Hospitality Research
Transportation Research Part A: Policy and Practice
Research grants : Tirol Chamber of Commerce, Tourissimus, ITB Science Award, theALPS Award 2011
POSITIONS IN PROFESSIONAL/ACADEMIC SOCIETIES
since 2009
Board Member - DGT - Deutsche Gesellschaft für Tourismuswissenschaft
(German Association for Tourism Research)
since 2009
Member – AIEST – International Association of Scientific Experts in Tourism
since 2006
Member – ISTTE – International Society of Travel and Tourism Educators
PUBLICATIONS
Peer Reviewed Journal Articles/Papers
Trischler, J., & Zehrer, A. (2012). Service design: suggesting a qualitative multistep approach for analyzing and
examining theme park experiences. Journal of Vacation Marketing,18(1), pp. 57–71.
Zehrer, A., Crotts, J., & Magnini, V. (2011). The perceived usefulness of blog postings: an extension of the
expectancy disconfirmation paradigm. Tourism Management, 32 (1), pp. 106-113.
Zehrer, A. (2011). Knowledge management in tourism organizations – an empirical study. Tourism Review, 66
(3), pp. 50-64.
Magnini, V., Crotts, J., & Zehrer, A. (2011). Understanding customer delight – an application of travel blog
analysis. Journal of Travel Research, 50(5), pp. 535-545.
Zehrer, A., Pechlaner, H., & Goeldner, Ch. (2011). Pertinent issues of future tourism publishing. Journal of
Tourism, XI (1), 79-87.
Zehrer, A., & Haslwanter, J. (2010). Management of change in tourism – the problem of succession in familyrun tourism SMEs. Electronic Journal of Family Business Management, 2(4), pp. 147-162
Stickdorn, M., & Zehrer, A. (2010). Mobile ethnography: How service design aids the tourism industry to cope
with the behavioral change of social media. Touchpoint – The Journal of Service Design, 2(1), pp. 82-85.
Zehrer, A., & Raich, F. (2010). Applying a lifecycle perspective to explain tourism network development.
Service Industries Journal, 30(9/10), pp. 1683-1705.
Zehrer, A., & Pechlaner, H. (2010). Informal networks in tourism publishing. European Journal of Tourism
Research, 3(1), pp. 23-37.
Zehrer, A., & Mössenlechner, C. (2009). Key competences of tourism graduates – the employers’ point of view.
Journal of Teaching in Travel and Tourism, 9(3-4), pp. 266-287.
Zehrer, A. (2009). Service experience and service design – concepts and application in tourism SMEs.
Managing Service Quality, 19 (3), pp. 332-349.
Zehrer, A., & Mössenlechner, C. (2008). Industry relations and curricula design in Austrian tourism master
programs: a comparative analysis. Journal of Teaching in Travel and Tourism, 8 (1), pp. 73-95.
Zehrer, A., & Lichtmannegger, S. (2008). The internationalization of tourism education – the case of MCI.
Journal of Hospitality and Tourism Education, 20 (1), pp. 45-51.
Zehrer, A., & Fenkart, S. (2008). Electronic customer relationship management in destinations – a new
approach to self-evaluate a tourism destination. International Journal of Technology Marketing, 3 (2), pp. 169182.
Zehrer, A., & Siller, H. (2007). Destination goods as travel motives – the case of the Tirol. Tourism Review, 62
(3/4), pp. 39-46.
Pechlaner, H., Raich, F., & Zehrer, A. (2007). The Alps – challenges and potentials of a brand management.
Tourism Analysis, 12 (5/6), pp. 359-369.
Zehrer, A., Pechlaner, H., & Raich, F. (2007). Destination Alps and its communicated brand image. Anatolia:
An International Journal of Tourism and Hospitality Research, 18 (2), pp. 319-333.
Zehrer, A. (2007). The evaluation of tourism journals - a quality model. Tourism Analysis, 12 (4), pp. 231-245.
Zehrer, A. (2007). The justification of journal rankings – a pilot study. Scandinavian Journal of Hospitality and
Tourism, 7 (2), pp. 139-156.
Zehrer A., Pechlaner, H., & Raich, F. (2007). Satisfaction profiles and tourism curricula – tourism organisations
under study. Tourism Review, 62 (1), pp. 25-33.
Zehrer, A., & Pechlaner, H. (2006). Response quality of email inquiries – a driver for knowledge management
in the tourism organization? Journal of Quality Assurance in Hospitality & Tourism, 7 (1/2), pp. 53-73.
Zehrer, A., Pechlaner, H., & Hölzl, B. (2005). The development of a destination management system (DMS) in
South Tyrol – a case study. Anatolia: An International Journal of Tourism and Hospitality Research, 16 (2), pp.
147-161.
Pechlaner, H., Raich, F., Zehrer, A., & Peters, M. (2004). Growth perceptions of small and medium-sized
enterprises (SMEs) – the case of South Tyrol. Tourism Review, 59 (4), pp. 7-13.
Pechlaner, H., Zehrer, A., Matzler, K., & Abfalter, D. (2004). A ranking of international tourism and hospitality
journals. Journal of Travel Research, 42 (4), pp. 328-332.
Zehrer, A., Pechlaner, H., & Matzler, K. (2003). Die Positionierung von Tourismus-Fachzeitschriften zwischen
Wissenschaft und Praxis. Tourismus Journal, 7 (3), S. 397-408.
Pechlaner, H., Helfricht, M., Raich, F., Zehrer, A., & Matzler, K. (2003). Customer satisfaction with winter sports
events - the case of Biathlon World Cup 2003. Journal of Hospitality and Tourism Management, 10, pp. 15-25.
Pechlaner, H., Zehrer, A., & Abfalter, D. (2002). How can scientific journal quality be assessed? An exploratory
study on English tourism and hospitality journals. Tourism: An Interdisciplinary Journal, 50 (4), pp. 395-399.
Research monographs
Zehrer, A. (2007). Quality evaluation of research performance. The quality of tourism journals. Hamburg: Kovac
Verlag.
Chapters in books
Pechlaner, H., Reuter, Ch., & Zehrer, A. (2010). Innovation awards in the German tourism industry. In:
Weiermaier, K., Keller, P., Pechlaner, H., & Go, F. (Eds.), Innovation and Entrepreneurship – Strategies and
Processes for Success in Tourism (pp. 81-96). Berlin: ESV Verlag.
Zehrer, A., & Mössenlechner, C. (2010). Der Faktor Kommunikation in Management, Leadership und
Unternehmertum. In: Siller, H., & Zehrer, A. (Hrsg.). Entrepreneurship & Tourismus. Unternehmerisches
Denken und Erfolgskonzepte aus der Praxis (S. 31-44). Wien: Linde Verlag.
Zehrer, A., & Mössenlechner, C. (2009). Die Vermittlung von Leadership-Kompetenzen in der touristischen
Aus- und Weiterbildung. In: Siller, H., & Zehrer, A. (Hrsg.), Schriftenreihe Tourismus & Freizeitwirtschaft. Band
4 (S. 3-15). Innsbruck: Studia Verlag.
Zehrer, A., Pechlaner, H., & Raich F. (2008). Business Improvement Districts – Der Umgang mit kollektiven
Akteuren auf regionaler Ebene. In: Pechlaner, H., & Zehrer, A. (Hrsg.), Business Improvement Districts (BID) Grundlagen, Konzepte und Perspektiven (S. 213-228). Wien: Linde.
Zehrer, A., & Frischhut, B. (2008). Sinus Milieus – ein moderner Ansatz zur Marktsegmentierung. In: Siller, H.,
& Zehrer, A. (Hrsg.), Schriftenreihe Tourismus & Freizeitwirtschaft. Band 3 (S. 95-110). Innsbruck: Studia
Verlag.
Mössenlechner, C., & Zehrer, A. (2007). Innovation, Dienstleistungskompetenz und soziale Netzwerke. In:
TourismusManagerAustria 07 Wissen für die Praxis (S. 505-512). Hall in Tirol: Ablinger Garber Verlag.
Zehrer, A., & Siller, H. (2007). Familiengeführte Unternehmen im Tourismus. In: Siller, H., & Zehrer, A. (Hrsg.),
Schriftenreihe Tourismus & Freizeitwirtschaft. Band 2 (S. 3-15). Innsbruck: Studia Verlag.
Lehar, G., & Zehrer, A. (2006). Benchmarking im Tourismus. In: TourismusManagerAustria 06 Wissen für die
Praxis (S. 528-532). Hall in Tirol: Ablinger Garber Verlag.
Zehrer, A., & Raich, F. (2006). Der Einfluss künstlich geschaffener Attraktionen auf eine Marke Alpen. In:
Bieger, T., Pechlaner, H., & Weiermair, K. (Hrsg.), Attraktions-Management (S. 101-115). Wien: Linde Verlag.
Siller, H., Mössenlechner, C., & Zehrer, A. (2006). Der Weg zum Entrepreneur. In: Siller, H., & Zehrer, A.
(Hrsg.), Schriftenreihe Tourismus & Freizeitwirtschaft. Band 1 (S. 3-13). Innsbruck: Studia Verlag.
Pechlaner, H., & Zehrer, A. (2005). Zur Rolle und Bedeutung der Cards in Destinationen – Ein Überblick. In:
Pechlaner, H., & Zehrer, A. (Hrsg.), Destination-Card-Systeme (S. 15-27). Wien: Linde.
Zehrer, A., & Pechlaner, H (2005). Die ENGADINcard – Von der multifunktionalen Kundenkarte zum
Kundenbindungsprogramm – Perspektiven und Herausforderungen. In: Pechlaner, H., & Zehrer, A. (Hrsg.),
Destination-Card-Systeme (S. 127-130). Wien: Linde.
Zeni, A., Zehrer, A., & Pechlaner, H. (2005). Management und Organisation von City Cards: Fallbeispiele aus
Italien. In: Pechlaner, H., & Zehrer, A. (Hrsg.), Destination-Card-Systeme (S. 101-112). Wien: Linde.
Vanzi, G., & Zehrer, A. (2005). Dolomiti Superski - Vom Skipass zur Destination Card. In: Pechlaner, H., &
Zehrer, A. (Hrsg.), Destination-Card-Systeme ( S. 153-163). Wien: Linde.
Zehrer, A., Pechlaner, H., & Blank, H. (2005). Destinationsmanagement im Bregenzerwald. In: Pechlaner, H., &
Zehrer, A. (Hrsg.), Destination-Card-Systeme (S. 143-152). Wien: Linde.
Peer reviewed proceedings
Zehrer, A. & Siller, H. (2012). Service design in tourism education - the application of service design as a
course evaluation instrument in tourism education. Poster presentation held at CAUTHE 2012 “The new golden
age of tourism and hospitality”, 6-9 February 2012, Melbourne, Australia
Frischhut, B., Stickdorn, M., & Zehrer, A. (2012). Mobile ethnography as a new research tool for customerdriven destination management – A case study of applied service design in St. Anton/Austria. Paper presented
at CAUTHE 2012 “The new golden age of tourism and hospitality”, 6-9 February 2012, Melbourne, Australia.
Zehrer, A., & Laesser, Ch. (2012). Service quality performance - a study on service quality performance of
private SMEs in tourism. Paper presented at CAUTHE 2012 “The new golden age of tourism and hospitality”,
6-9 February 2012, Melbourne, Australia
Magnini, V.P., Derya K., Crotts, J. & Zehrer, A. (2011). Culture and service-related positive disconfirmations: an
application of travel blog analysis. Paper presented at the Social Media Conference, 21-22 October, Verona,
Italy.
Laesser, Ch., & Zehrer, A. (2011). Tell me who you think you are and I tell you how you travel. Exploring the
viability of market segmentation by means of travellers' stated personality- insights from a mature market
(Switzerland). Paper presented at the CPTHL Conference, 24-27 May, Chiang Mai, Thailand.
Laesser, Ch. & Zehrer, A. (2011). Predicting Online Travel Purchases: The Case of Switzerland. In: Gross,
M.J (ed.). CAUTHE 2011 National Conference: Tourism : Creating a Brilliant Blend (pp. 422-429). Adelaide, S.
A.: University of South Australia. School of Management.
Zehrer, A., & Frischhut, B. (2011). TTR Tirol Tourism Research – A Knowledge Management Platform for the
Tourism Industry. In: Law, R., Fuchs, M., & Ricci, F. (eds.), Information and Communication Technologies in
Tourism 2011 (pp. 431-441). ENTER Conference Proceedings, Innsbruck, Austria.
Zehrer, A., Abfalter, D., & Grabmüller, A. (2010). Das Spannungsfeld zwischen Selbst- und Fremdbild Inszenierung am Beispiel des Touriseums in Meran. In: Kagermeier, A., & Raab, F. (Hrsg.), Wettbewerbsvorteil
Kulturtourismus – Innovative Strategien und Produkte (S. 221-237). Berlin: Erich Schmidt Verlag.
Zehrer, A. & Mössenlechner, C. (2010). Leadership-Kompetenzen in Krisensituationen. In: Pechlaner, H.,
Raich, M., Schön, S., & Matzler, K. (Hrsg.), Change Leadership – Den Wandel antizipieren und aktiv gestalten
(S. 181-209). EntrepreneurshipLEADER II Symposium, Eichstätt (Deutschland). Wiesbaden: Gabler/DUV
Verlag.
Stickdorn, M. & Zehrer, A. (2010). Service Design for tourism SMEs – the concept of service design and its
application on the Alpine zoo in Innsbruck, Austria. ServDes. 2010 Second Nordic Conference on Service
Design and Service Innovation. http://www.servdes.org/pdf/stickdorn-zehrer.pdf
Stickdorn, M., Schütte, N., Zehrer, A., & Siller, H. (2010). Visitors’ Economic Impact, Satisfaction and Image
Analysis of the UEFA EURO 2008 in Austria. In: Kaiser, S., Kaspar, R., & Wolfram, G. (eds.): Sustainable
Event Management - Lessons Learnt & Prospects (pp. 199-208). Kufstein: Bildungs-GmbH Kufstein.
Zehrer, A. (2010). Authentizität – Inszenierung: die subjektive Wahrnehmung des touristischen Produkts. In:
Egger, R., & Herdin, Th. (Hrsg.), Tourismus im Spannungsfeld von Polaritäten (S. 259-274). Münster: LIT
Verlag.
Zehrer, A., & Siller, H. (2010). Technology Supported Learning – the Application of the E-Portfolio in Tourism
Education. In: Lowry, L. (ed.), Education Across the Waters: Expanding the Boundaries of Tourism and
Hospitality (pp. 255-268). ISTTE Conference Proceedings, Long Beach (United States). Long Beach: ISTTE.
Zehrer, A., & Stickdorn, M. (2010). Sustainability in second homes. In: Lowry, L. (ed.), Education Across the
Waters: Expanding the Boundaries of Tourism and Hospitality (pp. 269-285). ISTTE Conference Proceedings,
Long Beach (United States). Long Beach: ISTTE.
Stickdorn, M., Grabmueller, A., Zehrer, A., & Siller, H. (2010). Service Design im Tourismus - Die Erfassung
der touristischen Kontaktpunktkette durch mobile Ethnographie (S. 204-209). 4. Forschungsforum der
österreichischen Fachhochschulen. Pinkafeld: FFH.
Zehrer, A., & Rochholz, C. (2009). The problem of staging in cultural tourism – the example of Schönbrunn
Palace in Vienna. In: Pechlaner, H., Lange, S., & Abfalter, D. (Eds.), Culture meets Economy. Culture and
Creativity as Location Factors – looking beyond Metropolitan Areas (pp. 125-138). International Conference on
Culture and Economy, Scientific Track. Innsbruck University Press, Innsbruck.
Stickdorn, M., & Zehrer; A. (2009). Service Design in Tourism: Customer Experience Driven Destination
Management. In Clatworthy, S. (ed.): Proceedings of the 1st Nordic Service Design Conference.
DeThinkingService-ReThinking-Design Conference. Conference Proceedings, Oslo (Norway), online:
www.aho.no/servicedesign09
Zehrer, A. (2008). Academic tourism journals – their significance and development. In: Kronenberg, C., Müller,
S. Peters, M., Pikkemaat, B., & Weiermair, K. (eds.), Managing Change in Tourism (pp. 303-312). Berlin: Erich
Schmidt.
Zehrer, A., & Glatz, S. (2008). Sustainability and climate change - the future of Alpine skiing destinations. In:
Lindroth, K. (ed.), Competition in Tourism: Business and Destination Perspectives (pp. 428-436). TTRA
Conference Proceedings, Helsinki (Finland). Helsinki: TTRA.
Zehrer, A., Siller, H., & Stickdorn, M. (2008). Second homes and sustainable destination development in the
Alpine hotel industry – the case of Kitzbühel (Austria). In: Keller, P., & Bieger, Th. (eds.), Real Estate and
Destination Development in Tourism. Successful Strategies and Instruments (pp. 179-192). AIEST Conference
Proceedings, Whistler (Canada). Berlin: ESV Verlag.
Mössenlechner, C., & Zehrer, A. (2008). Competence requirements of tourism employees – the industry’s point
of view. In: Hu, C. (ed.), The Future Success of Tourism: New Directions, Challenges and Opportunities (pp.
159-179). ISTTE Conference Proceedings, Dublin (Ireland). Dublin: ISTTE.
Zehrer, A., & Möschl, P. (2008). New distribution channels and business strategies for location-based travel
agencies. In: O’Connor, P., Höpken, W., & Gretzel, U. (eds.), Information and Communication Technologies in
Tourism (pp. 359-370). ENTER Conference Proceedings, Innsbruck (Austria).
Zehrer, A. (2007). Qualität von Forschung – Die Bedeutung von Fachzeitschriften im Tourismus. In: Egger, R.,
Herdin, T. (Hrsg.), Tourismus-Herausforderung-Zukunft, Proceedings der Konferenz „TourismusHerausforderung-Zukunft (S. 623-64). Salzburg (Österreich). Münster: Lit Verlag.
Zehrer, A., Raffeiner, A., Lehar, G., & Siller, H. (2007). Productivity improvement through cooperation – a
horizontal hotel co-operation in Carinthia, Austria. In: Keller, P., & Bieger, Th. (eds.), Productivity in Tourism.
Fundamentals and Concepts for Achieving Growth and Competitiveness (pp. 235-245). AIEST Conference
Proceedings, Macau (China). Berlin: ESV Verlag.
Zehrer, A., & Hobbhahn, T. (2007). A speech dialog system (SDS) as an additional communication channel in
tourism – a vision for the destination of Innsbruck. In: Sigala, M., Mich, L., Murphy, J. (eds.), Information and
Communication Technologies in Tourism (pp. 11-20). ENTER Conference Proceedings, Ljubljana (Slovenia).
Vienna/New York: Springer.
Zehrer, A., & Fenkart, S. (2007). Electronic customer relationship management in destinations – a new
approach. In: Dimanche, F. (ed.), Tourism, Mobility and Technology (pp. 179-188). TTRA Conference
Proceedings, Nice (France). Nice: Ceram.
Zehrer, A., & Brunmayr, Ch. (2007). Interkulturelle Kompetenzen als Voraussetzung zur Gewinnung neuer
Herkunftsmärkte im österreichischen Tourismus (am Beispiel Indiens). In: Freyer, W., Naumann, M., & Schuler,
A. (Hrsg.), Standortfaktor Tourismus und Wissenschaft – Herausforderungen und Chancen für Destinationen
(S. 149-165). 10. Kolloquium der DGT, Dresden (Deutschland). Berlin: Erich Schmidt Verlag.
Zehrer, A., & Siller, H. (2007). Zukunftsthemen, Entwicklungen und Trends im alpinen Tourismus. In: Freyer,
W., Naumann, M., & Schuler, A. (Hrsg.), Standortfaktor Tourismus und Wissenschaft – Herausforderungen und
Chancen für Destinationen (S. 369-382). 10. Kolloquium der DGT, Dresden (Deutschland). Berlin: Erich
Schmidt Verlag.
Zehrer, A., Frischhut, B., & Kausl, I. (2007). Employability in tourism – a survey among graduates from MCI
tourism degree program. In: Hu, C. (ed.), Connecting the Past and the Future of Travel and Tourism Education
(pp. 223-235). ISTTE Conference Proceedings, Charleston (US). Charleston: ISTTE.
Pechlaner, H., Zehrer A., & Raich, F. (2006). Satisfaction profiles and tourism curricula – tourism organisations
under study. In: Hitz, M., Sigala, M., & Murphy, J. (eds.), Information and Communication Technologies in
Tourism (p. 28). ENTER Conference Proceedings, Lausanne (Switzerland). Vienna/New York: Springer.
Zehrer, A., Siller, H., & Altmann, A. (2006). A module system in tourism and leisure education – theoretical and
practical perspectives. In: Hu, C. (ed.), Imagining the Future of Travel and Tourism Education (pp. 276-285).
ISTTE Conference Proceedings. Las Vegas (US): ISTTE.
Tallinucci, V., Zehrer, A., & Pechlaner, H. (2004). Using interactive maps as tourism information source – the
case of DESTOUR. In: Frew, A. (ed.), Information and Communication Technologies in Tourism (pp. 49-57).
ENTER Conference Proceedings, Cairo (Egypt). Vienna/New York: Springer.
Pechlaner, H., Zehrer, A., & Tancevski, A. (2003). Destination marketing and city management in urban areas
– towards solving potential conflict fields. E-Review of Tourism Research (eRTR), 1 (3), online.
Pechlaner, H., Helfricht, M., Raich, F., Matzler, K., & Zehrer, A. (2003). Customer value management of sports
event. In: Keller, P., & Bieger, T. (eds.), Sport and Tourism (pp. 231-245). AIEST Conference Proceedings,
Athens (Greece). St. Gallen: AIEST.
Pechlaner, H., Zehrer, A., & Tancevski, A. (2003). Destination marketing and city management in urban areas
– towards solving potential conflict fields. In: Travel and Tourism Research Association Europe (ed.), Urban
Tourism - Mapping the Future (pp. 197-211). TTRA Conference Proceedings, Glasgow (Scotland). Glasgow:
TTRA.
Editorships
Zehrer, A., Magnini, V., & Crotts, J. (2012). Social Media and Tourism. Special Issue Journal of Vacation
Marketing.
Siller, H., & Zehrer, A. (2010). Entrepreneurship & Tourismus. Unternehmerisches Denken und
Erfolgskonzepte aus der Praxis. Wien: Linde Verlag.
Preuß, H., Siller, H., Zehrer, A., Schütte, N., & Stickdorn, M. (2010). Wirtschaftliche Wirkungen und
Besucherzufriedenheit mit der UEFA EURO 2008TM. Eine empirische Analyse für Österreich. München:
Gabler Verlag.
Siller, H., & Zehrer, A. (2009). Schriftenreihe Tourismus & Freizeitwirtschaft. Band 4. Innsbruck: Studia Verlag.
Siller, H., & Zehrer, A. (2008). Schriftenreihe Tourismus & Freizeitwirtschaft. Band 3. Innsbruck: Studia Verlag.
Pechlaner, H., & Zehrer, A. (2008). Business Improvement Districts (BID). Grundlagen - Konzepte –
Perspektiven. Band 17 in der Schriftenreihe Management und Unternehmenskultur. Wien: Linde Verlag.
Siller, H., & Zehrer, A. (2007). Schriftenreihe Tourismus & Freizeitwirtschaft. Band 2. Innsbruck: Studia Verlag.
Siller, H., & Zehrer, A. (2006). Schriftenreihe Tourismus & Freizeitwirtschaft. Band 1. Innsbruck: Studia Verlag.
Pechlaner, H., & Zehrer, A. (2005). Destination Card Systeme. Entwicklung – Management – Kundenbindung.
Band 11 in der Schriftenreihe Management und Unternehmenskultur. Wien: Linde Verlag.
Other
Zehrer, A. (2012). Buchrezension (book review). Bieger, T., Beritelli, P., & Laesser, Ch. (2011). Schweizer
Jahrbuch für Tourismus 2011 - Wandel als Chance für den alpinen Tourismus. Berlin: ESV Verlag.
Zehrer, A. (2009). Buchrezension (book review). O’Connor, P., Höpken, W., & Gretzl, U. (2008). Information
and Communication Technologies in Tourism. Wien/New York: Springer. Erschienen in Zeitschrift für
Tourismuswissenschaft, 2 (1), pp. 212-213.
Zehrer, A. (2005). Richtlinien bei Gästeanfragen. HGV-Zeitung (Fachzeitung für Hotellerie und Gastronomie),
40 (4), S. 14.
Zehrer, A. (2005). Wie schnell antworten die Gastbetriebe? HGV-Zeitung (Fachzeitung für Hotellerie und
Gastronomie), 40 (4), S. 12.
Zehrer, A. (2005). Mit “Mystery Guests” auf dem Prüfstand. HGV-Zeitung (Fachzeitung für Hotellerie und
Gastronomie), 40 (4), S. 14.
Zehrer, A. (2005). Antwortqualität teilweise mangelhaft. HGV-Zeitung (Fachzeitung für Hotellerie und
Gastronomie), 40 (4), S. 13.
Zehrer, A. (2004). A Delicate Balance on the Slopes: Sustained growth and environmental preservation in
Alpine Tourism. Academia, Nr. 36, S. 23-24.