Smart advertising – in a wide range of NZZ products

Transcrição

Smart advertising –
in a wide range of NZZ products
For clients outside Switzerland
2
Contents
NZZ media group
Page 3
Neue Zürcher Zeitung
Page 6
NZZ am Sonntag
Page 14
NZZ Online
Page 22
NZZ Folio
Page 28
Z – Die schönen Seiten
Page 34
NZZ campus
Page 36
NZZ Chronik
Page 38
Bücher am Sonntag
Page 39
NZZ Fokus
Page 40
Swiss Equity Magazin
Page 41
NZZexecutive
Page 42
NZZdomizil
Page 46
Combinations
Page 48
Cross-media options
Page 50
Contacts
Page 52
NZZ media group
3
A modern media company
NZZ is a modern media company that not
Switzerland’s most successful information
only publishes “Neue Zürcher Zeitung”,
platforms. The NZZ media group comprise
“NZZ am Sonntag”, “NZZ Folio” magazine,
two companies : NZZ and FPH (Free Press
“Z – Die schönen Seiten”, “NZZ campus”
Holding). The NZZ business arm includes
and the “Swiss Equity Magazin”, but
all the activities and products of the NZZ
also has interests in other newspaper
AG parent company and is particularly
publishing and printing companies. In
geared to the national market, while the
addition, NZZ is behind the famous book
FPH holding manages all of our interests
publishing house, NZZ Libro. The company
in other regionally significant and well-
is also a major player in the electronic
established media companies.
media m
arket. NZZ Film und Fernsehen,
for instance, produces regular television
programmes broadcast in Switzerland
and Germany, and NZZ Online is one of
NZZ media group
4
NZZ media group
AG for Neue Zürcher Zeitung (holding)
Neue Zürcher Zeitung AG (100%)
FPH Freie Presse Holding AG (75%)
Management
NZZ Deutschland GmbH (100%)
Zürcher Unterland Medien AG (100%)
Digital Data AG (50%)
Swiss Equity Medien AG (75%)
St. Galler Tagblatt AG (95%)
Presse TV AG (30%)
LZ Medien Holding AG (80%)
PrintOnline AG (25%)
Zürichsee Presse AG (40%)
dctp Entwicklungsgesellschaft
Zürcher Oberland Medien AG (38%)
für TV-Programme GmbH (12%)
Tagblatt der Stadt Zürich AG (15%)
Swiss Printers AG (25%)
NZZ media group
5
Product portfolio of Neue Zürcher Zeitung AG
Newspapers
Magazines/periodicals
Books/calendars/specialist publications/miscellaneous
NZZ Folio
NZZ am Sonntag
NZZ Libro
NZZ Fokus
NZZ Podium
NZZ campus
Swiss Equity Days
NZZ Chronik
Online media
Swiss Equity Magazin/Specials
Bücher am Sonntag
nzz.ch
Newspaper printing
nzz.ch/finance
nzzexecutive.ch
nzzdomizil.ch
TV/radio
nzzvotum.ch
NZZ Print
nzzcampus.ch
nzzglobal.ch
NZZ Format
nzzpodium.ch
Presse TV 1
eBalance.ch
NZZ Standpunkte
se-magazin.ch
dctp GmbH 2
Product portfolio AG for Neue Zürcher Zeitung (holding)
Contract printing/prep work
Swiss Printers AG 1
Management Digital Data AG1
1
Associated company (20–50%)
2
Minority shareholding (<20%)
6
Better informed to face the day
“Neue Zürcher Zeitung” is famous in
to the point where it is now one of the
Switzerland, Europe and to many people
most comprehensive in the business. Our
around the world as a thoroughly inform-
intelligent and varied range of reading
ative, liberal voice with a long-standing
material is enhanced by special weekly
tradition. This quality daily newspaper
themes like Mobile • Digital, Research
is geared to sophisticated readers, who
and Technology or Education and Society.
are not looking for cheap headlines but Thanks to NZZ Global, the complete digital
in-depth articles, sound analysis and intel-
version of “Neue Zürcher Zeitung” can also
ligent commentary. “Neue Zürcher Zeitung”
be accessed online from anywhere in the
is particularly widely consulted and highly
world.
valued by top executives in government,
business and culture as an indispensable
source of information. The Stock Exchange
and Markets section has been extended
7
“ We specialise in well-founded, accurate and in-depth reporting on international, national and regional events.
In collaboration with more than 50 exclusive correspondents right around the globe, our journalists offer
authentic reporting, intelligent analysis, clear commentary and fascinating features every day. ”
MarkusSpillmann,Editor-in-Chiefof“NeueZürcherZeitung”
Sections
Swiss edition
st
Supplements
International edition
st
Weekly features
1 section
1 section
International
International
Switzerland
Business
Tuesday
Media
Zurich and Region
Exchanges
Wednesday
Research and Technology
Zurich Culture
Opinion and Debate
Thursday
Mobile – Digital
Opinion and Debate
Miscellaneous
Friday
Travel and Leisure
Saturday
Literature and Art, Games
Miscellaneous
2nd section
Monday
Education and Society
(with Campus and Careers)
2nd section
Features
Marketplace (as a separate section)
Business
Literature and Art (Sat)
Friday
NZZdomizil (property)
Stock Exchange and Markets
Zurich Culture
Saturday
NZZexecutive (recruitment)
Investment Funds (published Tue–Sat)
Switzerland
Sport
Sport
rd
3 section
Features
Radio/TV
Weather
Special topics
Weather
Games
Special supplements and special topics
See separate list on our website :
www.nzzwerbung.ch/produkte/beilagen/nzz
Magazines
NZZ Folio (monthly)
Z Magazine (8 times a year)
NZZ campus (4 times a year)
NZZ Chronik (once a year)
8
Media data
2010 rates
Print run
Swiss edition
Total
139 732 copies
Switzerland
125 228 copies
International 14 504 copies
Readership
German-speaking Switzerland
1/1 page, b/w
CHF 14 680
Swiss edition
1/1 page, colour
CHF 18 270
Total edition
313 000 readers
CHF 19 310
Reach
Total edition
1/1 page, b/w
1/1 page, colour
German-speaking Switzerland 7.3%
CHF 25 300
CPT1
For full details of our rates, please go to :
b/w
CHF 47.00
colour
CHF 58.50
1
www.nzzwerbung.ch.
Cost per thousand (net)
Sources : MACH Basic 2010-1, WEMF-Auflagen-Bulletin 2009
9
Readership data : composition (1)
■ Gender
Female
37%
Male
63%
❚ Source : MACH Basic 2010-1
❚ German-speaking Switzerland
■ Age
14 to 34
55 to 99
35%
26%
35 to 54
39%
■ Level of education
Up to apprenticeship
31%
University
40%
University entrance, higher vocational training
29%
10
■ Employment status
Self-employed
Not earning/
studying
11%
34%
Manager
29%
Employee
26%
■ Gross household income
Up to CHF 5999
21%
CHF 10 000 or more
CHF 6000 to
CHF 7999
46%
15%
CHF 8000 to
CHF 9999
18%
■ Place of residence
Rural
14%
City or built-up
area
86%
11
Readership data : affinity with interest areas
■ Affinity with interest areas
Business, stock exchange and financial
markets
National and international politics
Technology, science and research
Computers and IT
Art and culture
Foreign countries and travel
Residential market and property
Home living, interior design and
furniture
Jobs, workplaces and careers
Education and further training
Literature and philosophy
Very strong interest in subject area
Basler Zeitung
121
146
101
96
201
115
81
99
84
100
178
Berner Zeitung BZ
103
125
97
87
124
111
93
94
114
98
132
Bilanz
307
187
153
158
161
135
238
156
166
137
156
Blick
103
91
109
117
63
93
117
107
118
103
52
Finanz und Wirtschaft
344
191
152
146
140
116
227
147
176
150
149
Handelszeitung
311
184
136
135
126
125
201
121
170
150
133
Mittelland-Zeitung
114
116
98
111
100
102
112
114
113
108
97
Neue Luzerner Zeitung
96
104
85
75
89
98
93
83
104
100
92
232
210
130
109
243
121
158
110
127
130
248
St. Galler Tagblatt
110
104
101
85
96
95
83
95
112
95
88
Stocks
356
173
123
147
114
121
234
104
147
139
110
Südostschweiz (Die)
107
91
101
101
71
84
86
102
100
97
63
Tages-Anzeiger
159
169
117
100
182
122
143
114
103
109
192
Weltwoche (Die)
188
175
129
112
178
121
148
131
127
128
198
Zürcher Landzeitung
125
122
104
75
94
107
144
114
115
88
111
❚ Source : MACH Basic 2010-1 (LpA figures)
❚ Index : 100 = average
12
Readership data : income of leaders and top leaders
■ Gross annual income
40
Top leaders (in 1000s)
LPA REACH %
CHF 220 000 or more
54
CHF 180 000 to 220 000
CHF 180 000 or more
102
CHF 160 000 to 180 000
CHF 140 000 to 180 000
61
CHF 140 000 to 160 000
CHF 120 000 to 140 000
233
Total reach
CHF 100 000 to 120 000
Leaders (in 1000s)
Top leaders
Total reach
Leaders
80
27
17
17
19
LPA REACH %
Basler Zeitung
7.4
6.6
7.7
7.5
6.3
Basler Zeitung
7.0
7.2
8.2
6.6
5.9
Berner Zeitung
16.0
18.7
15.2
15.9
12.7
Berner Zeitung
15.1
12.1
23.2
15.5
11.8
Bilanz
18.7
11.9
16.8
21.3
31.4
Bilanz
27.7
21.0
27.4
29.8
35.5
11.2
5.7
9.3
13.1
22.0
18.3
11.5
18.4
19.8
26.5
Handelszeitung
16.9
9.6
15.8
20.1
28.6
Handelszeitung
25.6
20.4
24.1
25.0
35.1
27.5
19.3
22.4
33.2
46.5
38.9
29.0
41.9
38.7
50.5
6.5
5.2
5.1
6.3
11.1
Stocks
9.0
5.6
8.5
11.2
12.6
Tages-Anzeiger
31.0
26.8
32.2
32.8
34.4
Tages-Anzeiger
32.4
29.5
32.9
34.4
34.1
Weltwoche (Die)
22.7
19.4
23.4
23.8
27.4
Weltwoche (Die)
26.4
26.5
22.7
28.3
27.8
Stocks
❚ Source : MA Leader 2009
13
Working with the language
is thinking work
Particularly in these turbulent times, people value competent business reporting that is neither sensationalised
nor trivialised. “Neue Zürcher Zeitung” is not superficial. It offers intelligent analysis, clear commentary and
captivating reading. Naturally the same applies to coverage of politics, society, culture and sport. The annual
subscription includes the “NZZ Folio”, “NZZ campus”, “Z – Die schönen Seiten” and “NZZ Chronik” magazines,
a wide range of fascinating special supplements and online access to “NZZ Global”, the digital version of
“Neue Zürcher Zeitung”. For information and subscription orders: Tel. +41 (0)44 258 15 30, [email protected]
or www.nzz.ch/abo
NZZ am Sonntag
14
Competence on Sunday
The world does not stand still on Sundays
to the new one. “NZZ am Sonntag” is a
and this is particularly true of the busi-
well-balanced and indispensable asset for
ness world. “NZZ am Sonntag” provides
anyone wanting to keep on top of things
a high standard of reporting on business,
seven days a week – and from anywhere in
politics, sport, science, culture, society
the world, if so desired, thanks to our digital
plus a wealth of background reading so
version with the same layout.
that its readers are better qualified than
ever to voice their own opinions. With its
detailed research, journalistic skill and
intelligent analysis, the Sunday edition
keeps our discerning readers well informed
about the key happenings of the past
week and ideally prepared for a good start
15
“‘NZZ am Sonntag’ reports on the latest weekend happenings and gives expert and varied coverage of topical
world issues. Our own research and background reporting make this publication the leading Sunday newspaper for all aspects of politics and business, without neglecting the entertainment factor. Every week we let
you know on Sunday what the feature articles for Monday will be. ”
FelixE.Müller,Editor-in-Chiefof“NZZamSonntag”
Sections
Supplements
Sections and themes
Weekly supplement
st
1 section : Current Affairs
NZZexecutive (recruitment)
nd
2 section : Background
3rd section : Business
4th section : Sport
5th section : Knowledge
6th section : Culture
7th section : Society
8th section : Style
Monthly supplement
Bücher am Sonntag (Books on Sunday)
Special supplements and special topics
See separate list on our website :
www.nzzwerbung.ch/produkte/beilagen/
nzzas
Magazine
Z Magazine (8 times a year)
NZZ am Sonntag
16
Media data
2010 rates
Print run
1/1 page, b/w, 1st section
Switzerland
128 516 copies
CHF 16 900
Readership
1/1 page, colour, 1st section
CHF 24 040
509 000 readers
1/1 page, b/w, 2nd to 8th section
CHF 15 360
Reach
1/1 page, colour, 2nd to 8th section
CHF 21 850
CPT1
b/w
CHF 30.60
colour
CHF 43.50
www.nzzwerbung.ch.
Sources : MACH Basic 2010-1, WEMF-Auflagen-Bulletin 2009 1 Cost per thousand readers (net)
NZZ am Sonntag
17
■ Gender
Female
47%
Male
53%
■ Age
14 to 34
55 to 99
30%
31%
35 to 54
39%
40%
University
31%
University entrance, higher vocational training
29%
NZZ am Sonntag
18
Self-employed
Not earning/
10%
studying
34%
Manager
25%
Employee
31%
Up to CHF 5999
22%
CHF 10 000 or more
CHF 6000 to
CHF 7999
40%
19%
CHF 8000 to
CHF 9999
19%
Rural
18%
City or built-up
area
82%
NZZ am Sonntag
19
Business, stock exchange and
financial markets
Computers and IT
Art and culture
furniture
Very strong interest in the subject area
NZZ am Sonntag
175
174
119
97
216
125
152
135
127
128
213
Sonntag
119
119
95
110
98
103
102
107
109
106
88
Sonntags-Blick
105
94
100
108
66
97
118
116
121
102
59
Sonntags-Zeitung
147
140
109
116
135
116
134
127
117
115
130
40
LPA REACH %
CHF 220 000 or more
54
CHF 180 000 to 220 000
CHF 180 000 or more
102
CHF 160 000 to 180 000
CHF 140 000 to 180 000
61
CHF 140 000 to 160 000
CHF 120 000 to 140 000
233
Total reach
CHF 100 000 to 120 000
Leaders (in 1000s)
Top leaders
Total reach
Leaders
80
27
17
17
19
LPA REACH %
NZZ am Sonntag
33.2
27.5
30.3
34.1
46.4
NZZ am Sonntag
38.7
29.4
39.4
39.0
51.1
Sonntags-Zeitung
38.2
32.0
37.9
42.8
44.3
Sonntags-Zeitung
44.8
40.7
51.0
45.9
44.4
❚ Source : MA Leaders 2009
NZZ am Sonntag
20
Readership data : reading time
■ Average reading time by age
Total
58 minutes
Under 35
57 minutes
35 to 54
56 minutes
55 and older
60 minutes
❚ Source : NZZaS Subscription Survey 2008
❚ Pool : 797 people
Readership data : media consulted on
Sunday
■ Length of time media consulted on Sunday
Newspapers
Magazines
95 minutes
15 minutes
Television
82 minutes
Radio
Internet
83 minutes
28 minutes
❚ Source : NZZaS Subscription Survey 2008
❚ Pool : 797 people
21
“NZZ am Sonntag” offers a wealth of topics to arouse your interest. The Sunday menu includes expertly prepared reports and analysis, but
also tasty and entertaining treats and – ten times a year – our magazine supplement “Z – Die schönen Seiten”. To sample all of this goodness
free of charge for a 5-week period, phone +41 (0)44 258 15 30. For further offers, go to www.nzz.ch/abo
Mit Verstand zu geniessen.
NZZ Online
22
The online platform of NZZ
NZZ Online is the leading platform for
campaign on our news portal, you gain di-
news, background and analysis and one of
rect contact to this unique and lucrative
the most popular internet choices for the
target group that can only be good for your
target market of “ Leaders ” and “ Top lead-
business.
ers ”. NZZ Online stands for credible, up-tothe-minute news reporting, and offers a
high standard of journalistic quality that
is guaranteed by the presence of a strong
editorial team, seven days a week and
twenty-four hours a day. By running your
23
“ NZZ Online is politics in real time and business with no downtime : news, analysis, commentary, the latest
information from the financial markets and individual financial analysis on NZZ Finance. NZZ Online is backed
by two great editorial teams. Our own online editorial team writes and edits copy from first thing in the morning
to late at night. It also works in close liaison with our newspaper editorial team. ”
FredyGreuter,EditorialHeadofNZZOnline
Usage per month1
2010 rates
Hits (page impressions)
CPT bookings (cost per thousand)
41.6 million
Skyscraper (160 x 600 pixels) from CHF 35
Unique clients
1.2 million
Visits
9 million
Reach
Switzerland 12.6%
Rectangle (300 x 250 pixels) from CHF 45
Fixed placements per week
Maxiboard (994 x 118 pixels) from CHF 1000
Teaser
from CHF 500
Advertorial
from CHF 500
www.nzzwerbung.ch/online
Unique users per month
620 000 people
1
Sources: NET Metrix Profiles 2010-1, NET Metrix Audit 2010/1
NZZ Online
24
User data : composition
■ Gender
Male
62.3%
Female
37.7%
❚ Source : NET Metrix Profiles 2010-1 (UupM) ❚ Switzerland
■ Age
6.2%
14 to 19
20 to 29 18.9%
30 to 39
27.3%
40 to 49
18.3%
50 to 59
15.5%
60 to 69 8.9%
70 or older
4.9%
Compul.
Medium
6.7%
34.8%
High
58.5%
NZZ Online
25
User data : affinity
■ Employment status (affinity index)
Top management level, permanent employee
Middle to lower management, permanent employee
Entrepreneur, business owner
173
125
120
Employee
91
Worker, permanent position49
■ Income in Swiss francs (affinity index)
More than 15 000
191
10 001 to 15 000
142
8001 to 10 000
107
6001 to 8000
93
4001 to 6000
80
Less than 2000
2001 to 4000
74
68
■ Top 5 subject areas of interest, very strong/rather strong interest (affinity index)
Business
150
128
Art and culture
122
Careers and workplaces
113
Computers and IT
113
141
NZZ Online
26
User data : unique users per month
■ Unique users per month (UupM) of publishing websites
(not comprehensive ranking of all websites)
Reach (in %)
Reach (in thousands)
20min.ch
25.5
1 254
blick.ch
19.1
937
tagesanzeiger.ch
13.3
653
NZZ Online (nzz.ch)
12.6
620
lematin.ch
6.7
330
pctipp.ch
6.4
316
24heures.ch
4.8
237
tdg.ch
4.7
230
baslerzeitung.ch
4.5
221
bernerzeitung.ch
3.8
189
beobachter.ch
3.6
176
zisch.ch
3.2
156
cash.ch
3.2
156
a-z.ch
2.7
134
letemps.ch
2.4
118
schweizer-illustrierte.ch
2.0
98
derbund.ch
1.7
83
lenouvelliste.ch
1.6
78
femina.ch
1.5
76
weltwoche.ch
1.5
74
dasmagazin.ch
1.3
64
thurgauerzeitung.ch
1.2
57
annabelle.ch
1.0
50
sonntagszeitung.ch
1.0
50
handelszeitung.ch
1.0
48
stocks.ch
0.9
44
tele.ch
0.9
43
computerworld.ch
0.8
40
wildeisen.ch
0.7
36
schweizerfamilie.ch
0.7
33
bilanz.ch
0.6
32
bilan.ch
0.5
24
hebdo.ch
0.5
24
fuw.ch
0.5
23
lemenu.ch
0.5
23
tierwelt.ch
0.5
23
shn.ch
0.5
22
swissitmagazine.ch
0.4
22
woz.ch
0.4
21
volksblatt.li
0.4
19
landbote.ch
0.3
16
illustre.ch
0.3
15
ghi.ch
0.3
15
❚ Source : NET Metrix Profiles 2010-1 (UupM)
❚ Switzerland
27
Stay ahead of the rest with the latest information –
anytime, anywhere you need it.
NZZ Online gives you constant updates on all the latest news, background reports and analysis on happenings all over the world, along
with fi nancial and share market information, fascinating news coverage, journalistic columns and fact fi les. Make the most of our comprehensive products and services for the work and leisure market – online competence in familiar
NZZ quality. www.nzz.ch
NZZ Folio
28
Thoroughly researched and tastefully
presented
Thoroughly researched and tastefully
reading pleasure. We have been produc-
presented, “NZZ Folio” is the monthly mag-
ing “NZZ Folio” since August 1991; the
azine of “Neue Zürcher Zeitung”. Unlike
magazine appears as an insert in the
most newspaper supplements, “NZZ Folio”
Swiss edition of “Neue Zürcher Zeitung”,
takes a key theme approach. Every month
“Neue Zuger Zeitung” and some editions
we present one theme from every angle,
of “Neue Luzerner Zeitung” and “St. Galler
along with special commentary and
Tagblatt” and is also available on separate
columns. Whether the focus is on politics,
subscription.
culture or society, business, science or
sport – “NZZ Folio” makes a point of com
bining reliable information with intelligent
29
“
“ Month after month, one theme from every angle, plus regular features and columns profiling prominent
authors from Switzerland and abroad – that is the concept that has become the hallmark of ‘NZZ Folio’.
Our magazine is committed to the highest quality of content and layout. No matter whether a monthly issue
tackles the hard facts of a subject – supplying arguments that will hold water in any debate – or adopts a
lighter tone – ‘NZZ Folio’ is always the stylish and skilfully penned product of the finest writers. ”
DanielWeber,EditorialHeadof“NZZFolio”
2010 publication
details
Media data1
2010 rates
Main theme
Published
Print run
1/1 page, colour
Death
4 January
Total edition
Honorary Positions
1 February
Readers
Everything Eco
1 March
www.nzzwerbung.ch.
Theatre
6 April
713 000 readers
Mobile Phones
3 May
Doctors
7 June
Grand Failures
5 July
Patriotism
2 August
Tomorrow’s World
6 September
212 605 copies
CHF 23 800
Reach
CPT 2
colour
CHF 32.70
Zurich Central
Railway Station
4 October
The Super Brain
1 November
Scene of the Crime
6 December
1
In-house data based on new distribution
(“Neue Zürcher Zeitung”, “Neue Zuger Zeitung” plus some editions of “St. Galler Tagblatt” and “Neue Luzerner Zeitung”)
2
NZZ Folio
30
■ Gender
Female
44%
Male
56%
■ Age
14 to 34
55 to 99
28%
32%
35 to 54
40%
University
37%
34%
University entrance, higher
vocational training
29%
NZZ Folio
31
Self-employed
Not earning/
studying
10%
31%
Manager
26%
Employee
33%
Up to CHF 5999
21%
CHF 10 000 or more
CHF 6000 to
CHF 7999
41%
19%
CHF 8000 to
CHF 9999
19%
Rural
17%
City or built-up
area
83%
NZZ Folio
32
Business, stock exchange and financial
markets
Computers and IT
Art and culture
furniture
Very strong interest in subject area
Bilanz
307
187
153
158
161
135
238
156
166
137
156
Geo
114
126
132
114
145
131
113
112
112
120
155
Magazin (Das)
132
153
104
93
188
118
115
107
101
102
189
NZZ Folio
174
182
122
100
224
120
131
112
118
124
233
Weltwoche (Die)
188
175
129
112
178
121
148
131
127
128
198
NZZ Folio
33
40
LPA REACH %
CHF 220 000 or more
54
CHF 180 000 to 220 000
CHF 180 000 or more
102
CHF 160 000 to 180 000
CHF 140 000 to 180 000
61
CHF 140 000 to 160 000
CHF 120 000 to 140 000
233
Total reach
CHF 100 000 to 120 000
Leaders (in 1000s)
Top leaders
Total reach
Leaders
80
27
17
17
19
LPA REACH %
Bilanz
18.7
11.9
16.8
21.3
31.4
Bilanz
27.7
21.0
27.4
29.8
35.5
Geo
38.0
39.4
39.5
39.2
34.5
Geo
37.2
41.0
37.1
34.5
34.5
Magazin (Das)
38.6
37.0
38.3
39.3
39.5
Magazin (Das)
38.8
35.5
42.7
40.5
38.5
NZZ Folio
46.5
40.4
43.9
50.8
56.9
NZZ Folio
52.6
45.7
57.7
50.3
60.1
Weltwoche (Die)
22.7
19.4
23.4
23.8
27.4
Weltwoche (Die)
26.4
26.5
22.7
28.3
27.8
❚ Source : MA Leader 2009
34
For all the finer things of life
“Z – Die schönen Seiten” is the lifestyle
Sonntag”. In a new development, “Frank-
magazine celebrating the finer things of
furter Allgemeine Zeitung” and “Neue
life. It is targeted at intelligent and high-
Zürcher Zeitung” now produce a major
spending readers looking for high-quality
print run of the lifestyle magazine “Z –
goods and services. “Z ” magazine was
Die schönen Seiten”, as a joint supple-
launched at the beginning of 2007. It
ment. “Z” is published this way four times
boasts a wide reach and an eye-catching
a year and reflects the high publishing
format that makes the magazine one of
standards of both the NZZ and FAZ edito-
a kind in Switzerland. “Z ” is published
rial teams.
eight times a year and inserted as a supplement in both the Saturday edition
of “Neue Zürcher Zeitung” and “NZZ am
2010 publication details
Main theme
Published
Main theme
Published
Spring fashion
20/21 February
Autumn fashion
11/12 September
Watches and jewellery 13/14 March
Wine and fine dining 2/3 October
Travel/motoring
Watches and jewellery 6/7 November
8/9 May
Home living and interiors12/13 June
Gifts
4/5 December
35
“‘ Z – Die schönen Seiten’ is a high-end lifestyle publication devoted to all the finer things of life and targeted
to discerning readers who value the high publishing standards of NZZ. It makes for quality weekend reading
and encourages people to linger longer over every page.”
JeroenvanRooijen,EditorialHeadof“Z–DieschönenSeiten”
Magazine sections
Sections
Content
Setting the theme Introduction, opening
2010 rates
Sections
Content
1/1 page, colour
Travel
New discoveries, oases of
CHF 32 970
reflection and content
overview
Objects of desire
Studio
Art market
Dinner is served Culinary innovations,
Product of the month
fine cuisine and the recipe
photographed by
of the month
Lukas Wassmann
Kaleidoscope Style theme of the month
Visit to the workshop
Design
Sought-after furniture
of a Swiss master
classics, show stoppers
craftsperson
and designer profiles
www.nzzwerbung.ch.
Media data1
Print run
Switzerland
320 000 copies
The latest news from
Beauty
Look of the month
museums, galleries
Best friends
Swiss celebrities and their
Readers
closest friends
and bookshops
Shopping
relaxation and places to be
International shopping
670 000 readers
ideas and surprises
Marketplace
The latest finds from
Reach
the whole lifestyle
spectrum
CPT2
colour
1
CHF 44.50
In-house data based on “NZZexecutive”
(MACH Basic 2010-1)
2
15.6%
NZZ campus
36
36
Fit for study and career
“NZZ campus” offers you an extraordinary
plied sciences universities) via the quality
opportunity to reach the highly promising
products of NZZ.
target market of students and graduates
(of universities, tertiary colleges and ap-
2010 publication details
Online
24/7 updates of student news, blogs of university correspondents and podcasts.
Newspapers
“NZZ campus” page in NZZ : every Monday
“NZZ campus” page in “NZZexecutive” (“Neue Zürcher Zeitung” and “NZZ am Sonntag”) :
every Saturday and Sunday.
Magazine
4 times a year as a supplement to “Neue Zürcher Zeitung” : 9 March, 18 May, 28 September and 30 November 2010.
37
“ Under the brand ‘NZZ campus’, NZZ pools all its publishing and editorial services for students and graduates. The content includes practical advice and information about services. The quarterly magazine helps
students and graduates make important decisions about their courses or their entry into the career world,
and is also designed to entertain and inform them about the latest university issues. ”
JanMühlethaler,EditorialHeadof“NZZcampus”
Website : www.nzz-campus.ch
The nzz-campus.ch website is full of per-
correspondents provide inside insights
manently updated content about every-
into life on campus in their exclusive
thing to do with student life. NZZ university
blogs. Media data for the
magazine1
Print run
Total edition
155 228 copies
Readers
Weekly pages
Magazine
Twice a week students can find highly
This quarterly magazine published as a
Reach
relevant information about the university
supplement to “Neue Zürcher Zeitung”
Students2
13.1%
world : every Monday in NZZ and every
offers comprehensive reports, entertaining
weekend in the “NZZexecutive” section,
columns and also commentary on the
which is supplied as a supplement to
serious side of life from different points of
CPT3
b/w
colour
CHF 47.00
CHF 58.50
“Neue Zürcher Zeitung” and “NZZ am
view. Some 30 000 copies of each issue
Sonntag.”
of this magazine are also distributed direct
to the target market on campus.
313 000 readers
2010 rates
1/1 page, b/w
CHF 14 680
1/1 page, colour
CHF 18 270
1
In-house data based on “Neue Zürcher Zeitung” (MACH Basic 2010-1)
University students and graduates (of universities, tertiary colleges & applied sciences universities) <28 years old
3
2
www.nzzwerbung.ch.
NZZ Chronik
38
“NZZ Chronik ”: a review of the year in magazine form. Aside from a comprehensive classic chronology and
high-quality journalism illustrated by stunning images, the magazine will contain dedicated feature articles
and commentary on the definitive events of such newspaper sections as International, Switzerland, Business,
Features and Sport. This review of the year will be produced as a high-quality, perfect-bound magazine with
a print run of more than 170 000 copies. The approximately 140-page long “NZZ Chronik” will be inserted
in “Neue Zürcher Zeitung” prior to Christmas and also distributed via the usual newsagents. Moreover, “NZZ
Chronik” will also be published in book form (with all advertisements) by NZZ Libro.
2010 publication
date
Media data1
2010 rates
Print run
1/1 page, colour
17 December
Total edition
170 000 copies
Within Switzerland 126 621 copies
Outside Switzerland
11 000 copies
Newsagents
32 379 copies
Readers
313 000 readers
Reach
CPT2
colour
1
2
In-house data based on “NZZ am Sonntag” (MACH Basic 2010-1)
CHF 58.50
CHF 18 270
www.nzzwerbung.ch.
Bücher am Sonntag
(Books on Sunday)
39
This supplement in tabloid form appears on the last Sunday of each month in conjunction with “NZZ am
Sonntag” and offers book fans and literature buffs an overview of the key new releases in fiction and nonfiction. Our non-fiction coverage includes biographies and memoirs, as well as works focusing on topical
themes to do with politics, current affairs, culture, science and society. As well as book reviews, “Bücher am
Sonntag” also contains an essay or a major interview, plus a column by a famous author. In addition, there are
monthly lists of new fiction and the key dates and venues of book readings, launches and literary discussions.
2010 publication
dates
Media data1
2010 rates
Print run
1/1 page, b/w
31 January
Total edition
28 February
28 March
25 April
30 May
27 June
29 August
26 September
152 000 copies
Readers
1/1 page, colour
CHF 10 000
509 000 readers
Reach
www.nzzwerbung.ch.
31 October
CPT2
28 November
b/w
CHF 14.30
colour
CHF 20.35
1
2
CHF 7040
In-house data based on “NZZ am Sonntag” (MACH Basic 2010-1)
11.9%
NZZ Fokus
40
“NZZ Fokus” is published three or four times a year on some of the particularly topical and burning issues
of our time. Selected NZZ articles are compiled into a dossier focusing on key themes. “NZZ Fokus” offers
readers the opportunity to gain an in-depth understanding of a key issue and trace the development of events
in chronological sequence.
2010 publication
details
Media data1
2010 rates
Theme
Published
Print run
1/1 page, b/w and colour
Doping
24 March
About 5000–10 000 copies
CHF 4750
Ageing
30 June
Reunification of Germany 29 September
1
In-house data
www.nzzwerbung.ch.
Swiss Equity Magazin
41
With its “ Swiss Equity Magazin” and numerous investor conferences, Swiss Equity Medien AG offers a comprehensive platform of information and services for professional investors and decision makers in the
financial sector.
Swiss Equity Medien AG
Media data1
The platform for professional investors
investment tips. Some 10 000 profession-
Print run
With effect from 1 January 2008, NZZ
al investors and decision makers in the
3500 copies
acquired 75% of the share capital of
financial sector are among the readers of
(Special edition : 5000 copies, special
Swiss Equity Medien AG from its former
the investment magazine, which appears
large editions : 155 000 copies2)
owner, HelveticStar AG. For 17 years,
ten times a year, as well as the special
“Swiss Equity Magazin” has been devoted
editions that appear eight times a year
to Swiss companies with shares that are
on the themes of Life Sciences2, Bank-
traded over the counter (OTC) or pre-
ing, Private Equity2, Bonds2, Sustainable
market (private equity) on the SIX Swiss
Investments2, Real Estate and Tourism.
2010 rates
Exchange and/or the BX Berne eXchange.
The themes range from the latest market
1/1 page, normal edition, colour
trends and company profiles to interesting
CHF 3150
www.nzzwerbung.ch.
1
2
In-house data
Supplement to “Neue Zürcher Zeitung” or “NZZ am Sonntag”
NZZexecutive
42
NZZexecutive
“ Thanks to its editorial front page, the recruitment section of ‘Neue Zürcher Zeitung’ cannot be overlooked.
It features fascinating, high-quality articles on all kinds of career and work topics, composed by the joint
editorial team of both ‘Neue Zürcher Zeitung’ and ‘NZZ am Sonntag’. These include interviews with national
and international personalities on their individual achievements, careers and lifestyles. In addition, foreign
correspondents report on some of the distinctive features of their particular working environment. ”
JanMühlethaler,EditorialHeadof“NZZexecutive”
Executive recruitment market
NZZexecutive
NZZexecutive.ch
Within Switzerland, the “NZZexecutive” re-
Thanks to exclusive interviews, editorial
cruitment section appears in the weekend
content on themes like commerce, the
edition of “Neue Zürcher Zeitung” and in
working world and human resources
“NZZ am Sonntag”. If you choose to adver-
management combined with comprehen-
tise in the total edition, your advertisement
sive integration of such elements in NZZ
also appears on the following Monday in
Online, advertising on “NZZexecutive”.ch
“NZZexecutive” in the international edition
means you reach not only active job
of “Neue Zürcher Zeitung”.
seekers but also the key target market of
passive job seekers. We offer the advertising industry classic types of display ads,
either individually or in combination with
other NZZ Online sites.
43
NZZexecutive.ch
NZZexecutive.ch is well positioned as the Swiss recruitment portal for executives and specialists. Anyone
looking to recruit high-calibre staff has the option of attractive subscription models on an annual basis, individual ad placements or combined rates for the recruitment section and job portal. Having a presence on
NZZexecutive.ch also gives you targeted access to the highly qualified readership of NZZ Online.
Media data
2010 rates (print)
2010 rates (online)
Print run
Swiss edition, 1/4 page, b/w
Job portal
Total edition
268 248 copies
CHF 5630
Individual ads
Switzerland
253 334 copies
Swiss edition, 1/4 page, colour
Display ads
CHF 6570
Premium position marketplace teasers
Readers
Print-to-Online
670 000 readers
You can combine your print ad with an
online one for an additional charge of
Reach
CHF 275 and with a run-time of 30 days.
CPT1
b/w
CHF 34.65
colour
CHF 40.35
www.nzzwerbung.ch.
on NZZ Online
– without logo
CHF 1000/week
– with logo
CHF 1500/week
For further information about print/online
combinations and subscription models, go
to “ Rates and Services ” on www.nzzexecutive.ch or www.nzzwerbung.ch/nzzexecutive.
1
Cost per thousand readers (net)
from CHF 500
NZZexecutive
44
40
LPA REACH %
CHF 220 000 or more
54
CHF 180 000 to 220 000
CHF 180 000 or more
102
CHF 160 000 to 180 000
CHF 140 000 to 180 000
61
CHF 140 000 to 160 000
CHF 120 000 to 140 000
233
Total reach
CHF 100 000 to 120 000
Leaders (in 1000s)
Top leaders
Total reach
Leaders
80
27
17
17
19
LPA REACH %
NZZexecutive
44.8
36.1
40.6
49.1
63.5
NZZexecutive
54.6
43.9
56.8
55.3
67.4
Metropool
49.8
48.4
50.3
51.0
48.6
Metropool
49.3
45.8
55.7
50.8
47.6
❚ Source
Quelle ::MA
MALeader
Leader2007
2009
NZZexecutive
45
Combinations with NZZexecutive
NZZexecutivePlus and
tive recruitment section in “Neue Zürcher
NZZexecutiveBusinessCombi
Zeitung” and “NZZ am Sonntag”. The com-
With NZZexecutivePlus, your advertisement
bination option with “Le Temps” gives you a
is published in “NZZexecutive” and in “Han-
total of 823 000 potential candidates. This
delszeitung” on the following Wednesday,
means you can extend the reach of your
where it targets 51 000 top leaders with a
recruitment ads by over 20%.
reach of around 64%. This makes Handels
zeitung the ideal complement to the execu-
2010 rates
NZZexecutivePlus
NZZexecutiveBusinessCombi
1/4 page, standard, b/w
1/4 page, standard, b/w
CHF 6780
CHF 7850
1/4 page, standard, colour
1/4 page, standard, colour
CHF 7910
CHF 8710
For full details of our rates, please go to : www.nzzwerbung.ch.
NZZdomizil
46
NZZdomizil
“ Properties are presented to our readers on a weekly basis in a separate section and in clearly defined
categories. The front page of the ‘NZZdomizil’ property section is produced by the editorial team and includes a property-related picture puzzle, informative graphics and an article on a topical property theme.”
Andrea Martel, Editorial Head of “NZZdomizil”
The property market
NZZdomizil
NZZdomizil.ch
“NZZdomizil” appears every Friday as a
Whether you choose to run a property ad
separate section in “Neue Zürcher Zei-
or advertise in the online magazine, Inte-
tung”. In addition to this property section
rior Design, you will reach users with high
on Friday, property categories also appear
purchasing power and equally high expec-
every Monday and Wednesday in “Neue
tations of quality and design on NZZdom-
Zürcher Zeitung”. Furthermore, the Sunday
izil.ch. Benefit from this unique positioning
newspaper, “NZZ am Sonntag”, also
and generate a traffic and response rate
includes a property category.
of high quality and substance.
47
NZZdomizil.ch
NZZdomizil.ch gives users a window on the world of sophisticated living and home interiors. The focus is on
high-quality residential property and interior design, and the content is offered at the same high standard
our readers have come to expect from NZZ. This unique platform provides users with all kinds of information
and the contact details of property firms and interior design consultants.
Media data1
2010 rates (print)
2010 rates (online)
Print run
Swiss edition, millimetre rate for
Property portal
individual formats, b/w
Individual ads
Switzerland
125 228 copies
Up to 400 mm
Readers
313 000 readers
CHF 3.40
401 mm or more CHF 3.72
Display ads
Fixed placements
from CHF 1000
Swiss edition, millimetre rate for indi-
CPT bookings
from CHF
7.3%
CPT2
b/w
CHF 47.00
colour
CHF 58.50
Up to 400 mm
CHF 5.30
Total edition, millimetre rate for individual formats, b/w
Up to 400 mm
CHF 4.48
Online magazine Interior Design
Display ads
Fixed placements
from CHF 1000
CPT bookings
from CHF
go to www.nzzwerbung.ch/nzzdomizil.
vidual formats, colour
Up to 400 mm
CHF 7.00
Based on “Neue Zürcher Zeitung” (MACH Basic 2010-1)
Cost per thousand readers (net)
70
For further information about NZZdomizil.ch,
Total edition, millimetre rate for indi-
2
90
vidual formats, colour
Reach
1
from CHF 90
For full details of our rates, please go to : www.nzzwerbung.ch.
Combinations
48
NZZBusinessCombi
The right partnership makes for more impact. You can leverage the combined power of “ Neue Zürcher Zeitung ”
and “ Le Temps ” with the NZZ BusinessCombi. It pays to place an ad here, because it will be noticed by people
with particular interest and above-average purchasing power.
NZZBusinessCombi // Online
With effect from January 2010, this attractive combination option also applies to bookings on the quality
platforms of www.nzz.ch and www.letemps.ch.
Media data
2010 rates
Print run
Swiss edition, 1/1 page, b/w
Switzerland
185 238 copies
CHF 26 290
Readers
Swiss edition, 1/1 page, colour
German- and French-speaking Switzerland
CHF 29 600
461 000 readers
Total edition, 1/1 page, b/w
Reach
CHF 30 550
German- and French-speaking
8.1%
Total edition, 1/1 page, colour
b/w
CHF 56.40
colour
CHF 63.45
Switzerland
CHF 36 060
1
CPT
1
www.nzzwerbung.ch.
49
Advertisingcombinationof“NZZamSonntagplusSonntagspool”
The three Sunday papers “NZZ am Sonntag”, the “Sonntag” newspaper and “Zentralschweiz am Sonntag”
have combined to create an attractive advertising deal called “ NZZ am Sonntag plus Sonntagspool ”. With
a total print run of more than 440 000 copies and combined readership of over 1 million people, this new
combination is the Sunday deal with the highest circulation and user rate in Switzerland.
Media data1
2010 rates
Print run
1/1 page, b/w
Switzerland
over 440 000 copies
1st section (“NZZ am Sonntag”)
CHF 40 885
1/1 page, colour
1st section (“NZZ am Sonntag”)
CHF 52 412
1/1 page, b/w
2nd–8th section
CHF 39 526
1/1 page, colour
2nd–8th section
CHF 50 477
www.nzzwerbung.ch.
1
In-house data
Cross media
50
Our wide range of products and services ensures maximum impact
Cross media stands for the textual, crea-
approach. The NZZ media group, with
information on the subject of cross-media
tive and formal combination of a variety
our wide-ranging product portfolio and
advertising, go to www.nzz.ch/werbung/
of media channels and advertising media,
competent sales consultants, will help
crossmedia.
with the aim of achieving maximum ad-
you devise an effective, holistic campaign
vertising success via the multi-channel
concept. For all the latest offers and
Daily newspaper
Sunday newspaper
Newspaper supplements
NZZ am Sonntag
NZZexecutive, NZZdomizil
Publications/Books
Print
Events
NZZ Libro
NZZ Print
NZZ Podium
Television/Film
Online media
Magazines
NZZ Format
nzz.ch, nzzexecutive.ch,
NZZ Folio, Z – Die schönen Seiten,
nzzdomizil.ch, nzzcampus.ch,
NZZ campus, NZZ Chronik,
magazin-z.ch, nzzfolio.ch
Swiss Equity
OVER 10 MILLION CONTACTS A MONTH
You might well associate depth with NZZ.
But have you seen our breadth?
51
NZZ Online
NZZ Chronik
NZZdomizil
NZZ campus
NZZexecutive
NZZ Folio
Bücher am Sonntag
Z Magazine
NZZ am Sonntag
There are many facets to NZZ competence. And there are just as many options for presenting your advertising message
to an audience with above-average education and purchasing power: on week days or weekends, by day or by night,
in print or electronic form. To find out more about us, phone +41 (0)44 258 11 11 or go to www.nzzwerbung.ch.
Contacts
Your contacts
Advertisements from German-speaking
Advertisements from French-speaking
Online advertising
Switzerland
Switzerland
NZZ Online
Publicitas AG, NZZ Media
Publicitas SA, NZZ Media
Online Marketing
Falkenstrasse 11
Rue Etraz 4
Falkenstrasse 11
CH-8021 Zurich
CH-1003 Lausanne
CH-8021 Zurich
Phone : +41 (0)44 258 16 98
Phone : +41 (0)21 317 88 08
Phone : +41 (0)44 258 13 25
Fax : +41 (0)44 258 13 70
Fax : +41 (0)44 258 13 70
Fax : +41 (0)44 258 23 25
[email protected]
[email protected]
[email protected]
www.nzzmedia.ch
www.nzzmedia.ch
www.nzz.ch
NZZ Folio advertisements
Cross-media advertising
NZZ Folio
Neue Zürcher Zeitung AG
Falkenstrasse 11
Advertising Industry Marketing
CH-8021 Zurich
Falkenstrasse 11
Phone : +41(0)44 258 12 60
CH-8021 Zurich
Fax : +41(0) 044 258 12 68
Phone : +41 (0)44 258 12 88
[email protected]
Fax : +41 (0)44 258 22 88
www.nzzfolio.ch
[email protected]
www.nzz.ch
To place advertisements in NZZ titles from outside Switzerland, please do not hesitate to contact one of our agents within the worldwide
Publicitas network. Click on “ Location finder ” under “ Network of offices ” on www.nzzwerbung.ch/kontakt to find your nearest contact person.

Smart advertising – in a wide range of NZZ products

Transcrição

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