0703 PCW 1100 Douglas en

7 March 2012
PhoCusWright@ITB
A Changing of the Guard
European Vacation Rentals
Douglas Quinby
Senior Director, Research
PhoCusWright
This Market Is Messy
What a Mess!
• 2.4 million units
• Millions of individual homeowners
• Thousands of vacation rental management (VRMCs)
© 2011 PhoCusWright Inc. All Rights Reserved.
3
The “Traditional” Travel Distribution Chain
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4
The European Vacation Rental Distribution Chain
VR Listings
Airbnb/Wimdu
Ferienwohnungen
IHA
HomeAway
Rentalia
VR Portals
VRMCs
@Leisure
Interchalet
Interhome
P&V
WVR
Atraveo
Casamundo
Cofman
e-domizil
Vacando
TOs/ OTAs
Lastminute
Opodo
TUI Ferienhaus
Weg.de
irect ad
d
,
n
io
t
a
d
ecommen
Personal r
© 2011 PhoCusWright Inc. All Rights Reserved.
5
FYI – I don’t care…
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…and I may not be aware.
• 35% of UK vacation rental guests:
“I booked directly with the
homeowner”
• 47% of those said they paid with a
credit card (mostly online)
© 2011 PhoCusWright Inc. All Rights Reserved.
7
But it’s a mature, happy mess!
Vacation Rental Booking Incidence for French, German and U.K.
Travelers, 2010-2011
Base: French travelers (2010 N=815; 2011 N=896), German travelers (2010 N=802; 2011 N=915), U.K. travelers (2010 N=788; 2011 N=810)
Source: PhoCusWright’s European Consumer Travel Report Second Edition, October 2011
© 2011 PhoCusWright Inc. All Rights Reserved.
9
Robust & Mature
Online Market
(for looking and booking)
Expectations Are High
The Industry Is Not Delivering
Vacation Rental
Management
Rental-by-Owner
Vs.
Upsetting the Established Order of Things
A Changing of the Guard
European Vacation Rentals
Marco Amos
Head of Marketing and Executive Board Member, Interhome AG
Pascal Bordat
Supervisory Board Member, 9flats.com
Petra Friedmann
President, Europe, HomeAway Inc.
Bernd Muckenschnabel
Chairman, Novasol AS
Moderator:
Douglas Quinby
Senior Director, Research
PhoCusWright