What You Really Need to Know about Importing into the United

What You Really Need to
Know about Importing into
the United States and Brazil
Alec J. Rosen
President & CEO, AJR & Partners
4 Things Americans Know About Brazil
4 coisas que sabe sobre o Brasil
Supermarket Spending
gastos supermercado
Typical American Consumer
Consumidor americano típico
• Buys Brands or Store Brands
– Compre Grandes marcas
• Look For Specials
– Olhe para os preços baixos
– Compras Economia da
Família
• Buys Prepared Foods
– Compre alimentos
preparados
The Good News
boa notícia
• Americans Willing to
Experiment with
“Ethnic Foods”
– Experimento com
alimentos étnicos
• Growing by 5% to
100% per year based
on “ethnic” origin
– Crescente por 5% a
100% por ano
US Trends in Ethnic Foods
Tendências em alimentos étnicos
• Increase in immigrants
– Aumento de imigrantes
• International travel
– viagens internacionais
• TV cooking shows
–
progams de culinária
• New products, seasonings,
sauces and kits
– Novos produtos, temperos,
molhos e kits
Pathways to Success In US
Sucesso Na EUA
Packaging /
marca
pacote
Distribution
/
distribuição
Marketing
Research /
pesquisa
Brazilian Brands in US
Brazilian Brands in US
Brazil Supports Exports to USA
Brasil apoia exportações
Brazil is a Strong Brand
O Brasil é uma marca forte
• Americans love Brazil
– americanos amam o Brasil
• World Cup and Olympics will
expose Americans to Brazilian
culture
– irá expor os americanos a
cultura brasileira
• Opportunities exist for market
share
– Existem oportunidades
para sucesso
Obrigado a vocês
Alec J. Rosen
[email protected]
www.alecjrosen.com
@alecjr