atualuxo 2014 - MCF Consultoria
Transcrição
atualuxo 2014 - MCF Consultoria
Material developed exclusively to MCF CONSULTORIA MCF Consulting Founded in 2001, MCF Consultoria seks to reinvent itself constantly to provide creative and innovative solutions to the market, inspired by the characteristics and assumptions of the Luxury and Premium business. MCF team is composed of a heterogeneous staff of professionals led by Carlos Ferreirinha, founder and president of MCF. Respected and admired in the segment, he is a reference on the subject in Latin America, recognized as the main articulator, opinion leader and expert on the Luxury market. Translating Luxury in Management MCF CONSULTORIA MCF Consultoria provides services focused on developing strategies for companies in various fields, based on guidance, training, coaching and strategic positioning, specializing in the management of those intangible attributes and characteristics of business. Over the past 12 years we had the pleasure to attend projects which go from "desires," those with authors and that are personal, to large multinational companies. Our flexibility and experience in various segments enables us to exercise solutions and /or ideas that are innovative and differentiated for each segment. OUR EXPERTISE: Strategic Planning Market / product Innovation Marketing understanding and planning Relationship strategies - CRM Strategic Adviser Marketing feasibility study Translating Luxury in Management MCF CLIENTS IN 2012 AND 2013 RENEWALS AND NEW CONTRACTS BOUTIQUE DOS RELÓGIOS EDITORA GAROA SHOPPING GLORIA PALACE HOTEL SOME CUSTOMERS THAT HAVE MADE PART OF MCF MCF CONSULTORIA Founded 12 years ago, the leader in Brazil and in Latin America and recognized as opinion leaders. Founder and President of MCF and served as President of Louis Vuitton Brazil and Latin America Director. MCF team of approximately 30 employees, consisting of consultants fixed, embodied the soul and values. MCF, with extensive market experience, pluralized and diverse in skills and practices of star-up. Experience developing Business Plan for arrival in Brazil marks as Burberry, Stella McCartney, Bentley, Ferrari Stores and GAP. Strategic support for the largest luxury groups like LVMH, Estee Lauder, Kering Group and Richemont when planning business in Brazil. Development and coordination of the first Luxury MBA in the Americas. Responsible for the Business of Luxury Research in Brazil in partnership with GfK Brazil. Creation and management of ABRAEL. Founder of the largest and most important conference about Luxury Management of the Americas - ATUALUXO (3 editions). Translating Luxury in Management MCF CONSULTORIA ATUALUXO ATUALUXO is the largest and most important International Conference on Luxury Business in the Americas, based on excellence and differentiation of the Premium and Luxury segment. In its three editions, it was attended by over 100 speakers from around the world, 1500 participants representing more than 15 countries and with more than 80 sponsoring brands. It brings together national and international speakers addressing Luxury market management to a qualified audience of executives, managers, directors and presidents of major companies in the market, as Abril, Banco do Brasil, Chevrolet, Chubb, Claro, Itaú, Mastercard Black, Nespresso, TAM, among others. The conference participants have experienced complete excellence and obsession with details. The concept developed by MCF that involves everything since the arrival of guests at the airport to elements such as music, decoration, harmony of the environment, colors and olfactory identity that surprise and thrill. ATUALUXO IS A HOLISTIC EXPERIENCE, TRANSFORMING THE ESSENCE OF LUXURY BRANDS INTO TANGIBLE EXPERIENCES. In a plenary session for 450 people, relationship space for the sponsors and area for lunch, during three days the conference provided an intense networking environment, in addition to leverage business and establish relationships between the sponsors, speakers and participants. Translating Luxury in Management THE CONFERENCE GENERAL OBJECTIVES Being one of the main references in the international conferences Luxury calendar. Educating the brazilian market to understand Luxury as a business activity. Consolidating Brazil as a major market in the world of Luxury Learning with Luxury business the best management practices as a tool for competitive advantage. Translating Luxury in Management SPEAKERS 2008, 2009 AND 2011 NATIONALS 2008 CLAUDIO CAMELIER Embraer DIEGO STECCHI Salvatore Ferragamo FERNANDO CHACON Itaú Personalitè GABRIEL NOGUEIRA Taste MARCO AURÉLIO LOBO APEX Brasil MARTÍN PEREYRA Nespresso PAULO CARRAMENHA GfK Indicator RICARDO AMORIM West LB INTERNATIONALS 2008 AARON SIMPSON Quintessentially.com ARMANDO BRANCHINNI Altagamma BÁRBARA KENNINGTON WGSN CHARLES BOURNET Casa Lapostolle CHRISTOPHE RIOUX ISC Paris CLAUDIA D’ARPIZIO Bain & Co. DIONÍSIO FERENC IFF Internacional ERNESTO KOHEN LCC GABRIELA GUERSCHANIK Comitê del Lujo del Chile GEOFFREY COOK Base Design GUY SALTER The Walpole JAVIER ALCADE Esturiones del Rio Negro MARCO BIZARRI Stella McCartney MARTIN RILEY Pernod Ricard MATT FROST IFF PABLO ALVAREZ Pineda Covalin PATRICIO EGUIGUREN Casa Lapostolle PHILIPPE SOUSSAND Soussand Associates RICHARD HARTZELL MasterCard RUBÉN CÉSPEDES Ecocopter SOLANGE RICOY Alexandria VINOD NAIR Hindustan Times WILL COLLIN NAKED Communications YAFFA ASSOULINE Assouline Media & Luxuryculture.com Translating Luxury in Management GEORGES SCHNYDER Prazeres da Mesa JOÃO CAVALCANTI Box 1824 JOSIMAR MELLO Folha de São Paulo LUIZ CAMARGO O Estado de São Paulo MARCELO NOGUEIRA Paul Nathan NICOLAS PELUFFO Ponta dos Ganchos ODMAR DE ALMEIDA Estado de São Paulo PATRICIA LANDMANN Chocolat Du Jour PAULO KAKINOFF Audi Brasil RICARDO GUIMARÃES Thymus Branding RICARDO MOURA GfK Indicator RONY RODRIGUES Box 1824 SÉRGIO DEGESE Möet Henessy Brasil NATIONALS 2009 ALEX ATALA D.O.M ANDRÉA FASANELLO Moda Fusion CARL EMBERSON Hyatt Group CARLOS FERREIRINHA MCF Consultoria ETEL CARMONA Etel Interiores INTERNATIONALS 2009 CARLOS SALCIDO El Palacio de Hierro CHRISTIAN BLANCKAERT Blanckaert Management CHRISTINE LAÏ UNIFAB CHRISTOPHE RIOUX ISC Paris CLAUS LINDORFF BETC Luxe – Euro RSCG FABIEN GAY Pernod Ricard FRÉDÉRIC PINEL Pinel & Pinel GABRIELE ZUCCARELLI Bauin & Co. JAMES LAWSON Ledbury Research JEAN BAPTISTE DANET Interbrand JEAN-BATISTE STOCK Luxe.TV JESÚS PARRILA Grupo Explora MANFREDI RICCA Interbrand MARC GOBÉ Emotionalbranding.com MICHAEL BLACK Value Retail NELLY RODI Nelly Rodi RUUD SMEETS Elysiants STEPHANE TRUCHI IFOP UCHÉ OKONKWO Luxe Corp VALERIE LEBOUCQ Les Echos YAFFA ASSOULINE Assouline Media & Luxuryculture.com NATIONALS 2011 AARON GAGLIARDI MCF Consultoria CARLOS FERREIRINHA MCF Consultoria CARLOS JEREISSATI Iguatemi CHRISTIANE NUNES Nespresso CLAUDIO FERREIRA Grupo Abril DENISIO LIBERATO Banco do Brasil FERNANDA FEITOSA SP Arte MELISSA DE OLIVEIRA BLTA OSVALDO CERVI Banco do Brasil PAULO CARRAMENHA GfK Indicator RENATA MELLÃO Vila Naiá RENATO MEIRELLES Data Popular ROGERIO FASANO Grupo Fasano ROSANNE BEHAR Shopping Cidade Jardim DENIS MONTEL RDAI EVELYN MAHLABA SAT-Tourism KATHY THORNTON-BIAS MoMA ROLAND HERLORY Hermès STÉPHANE TRUCHI IFOP TED QUASULA Skywalk YAFFA ASSOULINE Assouline Media & Luxuryculture.com YUSUF OMAR Consulado da África do Sul INTERNATIONALS 2011 CHRISTINA SMEDLEY Edelman CHRISTINE LAÏ UNIFAB CHRISTOPHE RIOUX ISC Paris CLAIRE HOWSE &BEYOND CLAUDIA D’ARPIZIO Bain & Co. DAVID PATRICK Rovos Rails Translating Luxury in Management NUMBERS 2008, 2009 AND 2011 ATUALUXO IN NUMBERS 2008 32 SPEAKERS: 24 INTERNATIONALS 08 NATIONALS 10 COUNTRIES INVOLVED 350 PARTICIPANTS 2009 40 SPEAKERS: 21 INTERNATIONALS 19 NATIONALS 10 COUNTRIES INVOLVED 422 PARTICIPANTS 2011 28 SPEAKERS: 14 INTERNATIONALS 14 NATIONALS 06 COUNTRIES INVOLVED 458 PARTICIPANTS Translating Luxury in Management SPONSORS 2008, 2009 AND 2011 SPONSORS 2008, 2009 AND 2011 100% EVENTOS ABEST ABIT ABRAEL ABRASCE ACQUA PANNA ALPHA FM AMARULA APEXBRASIL ARTEFACTO ART DE VIE AUDI AVSC BB PRIVATE BORA MAGAZINE CENTROGRÁFICA CHEVROLET CHIVAS REGAL CHOCOLATE DU JOUR CHUBB CLARO CONCEIÇÃO B. CASADOS DILETTO DISTELL DUDALINA EDELMAN SIGNIFICA ETEL EXAME FAAP FABER CASTELL FLYTOUR GAZETA MERCANTIL GRANADO GRAND HYATT GRUPO TS HAVAIANAS HERING IDEAL IFF JENIFFER BRESSER KINOSHITA LINCX LUXE.TV MANOEL BERNARDES MARC LAB MASTERCARD BLACK MAKE A WISH MCF CONSULTORIA META CORTEX MOMA MONICA DAJCZ MUNDO DO MARKETING NAMOUR NÁUTICA NEDERBURG NESPRESSO O ESTADO DE SP O MELHOR DA VIDA PALADAR PERFURMARIA PHEBO PERRIER JOUËT PUMA QUINTESSENTIALLY RÁDIO ELDORADO RENAISSANCE SAA SAB SAFILO SAN PELLEGRINO ST. JAMES SOUTH AFRICAN TOUR SOUZA LIMA SP CONVENT. BUREAU SP TURISMO SONY TAM TASTE TEXBRASIL TROUSSEAU UK TRADE & INVEST. VEJA SP LUXO VIFRAN WDB GROUP WISH REPORT Translating Luxury in Management MEDIA VEHICLES OF THE 3 EDITIONS INTERNET: AGÊNCIA UNIV. EXCLUSIVO HOTELIERNEWS HSM GLOBAL JC REPORT IG LUXO LUXO SIMPLES ASSIM MODA SPOT MUNDO DO MARKETING PANROTAS PORTAL INFOJOIA MUNDO DO MARKETING PORTAL TERRA SINCODIV SITE ANGEL NEWS SITE ANTENNAWEB SITE CHIQUE – GLÓRIA KALIL REVISTA ABIT/ TEXBRASIL SITE GESTÃO DO LUXO SITE OFICINA DE ESTILO SITE SPFW SITE TASTE SITE WISH ONLINE SITES WORLD FASHION WF PORTAL DO LUXO VEJA ONLINE WGSN NEWSPAPER: A CRÍTICA/MANAUS(AM) AGENCE FRANCE-PRESSE BRASIL FASHION NEWS COLUNISTA GASTRONOMIA DIÁRIO DE SÃO PAULO JORNAL DCI JORNAL DE BRASÍLIA DIÁRIO DO COMÉRCIO JORNAL DO BRASIL JORNAL DO COÉRCIO – RS JORNAL O GLOBO JORNAL O TEMPO – MG JORNAL PROPAG. & MKT LA NACION LE MONDE NEWS EXCLUSIVE VAREJO WFDAILY RADIO: RÁDIO ALPHA FM RÁDIO GLOBO AM RÁDIO BANDEIRANTES FM MAGAZINE: AMÉRICAECONOMIA BOAFORMA BORA MAGAZINE CARAS CASA CLAUDIA LUXO COOL MAGAZINE ESTAÇÃO AEROPORTO PERFORMANCE LÍDER PERFIL EMPRESARIAL REVISTA ABRASCE REVISTA AUDI REVISTA BÁRBARA REVISTA CARDNEWS REVISTA CASA CLAUDIA REVISTA DASLU REVISTA EL ESPECTADOR REVISTA ÉPOCA ESTAÇÃO AEROPORTO REVISTA EXAME REVISTA GOL REVISTA ISTO É DINHEIRO REVISTA ISTO É PLATINUM REVISTA ITAÚ PERSONALITÈ REVISTA IZZO REVISTA LICIA FABIO – BA REVISTA LIFE STYLE REVISTA MARIE CLAIRE REVISTA NOVAREJO REVISTA NOTÍCIAS PRAZERES DA MESA REVISTA PRIVATE BROKERS PUBLIC FIRST CLASS REVISTA RSVP REVISTA SINTÉTICA REVISTA SUPERHIPER REVISTA VEJA REVISTA VEJA SP REVISTA VERSATILLE FEMININAS ED. GLOBO MASCULINAS ED. ABRIL ROBB REPORT TOP MAGAZINE VIVA S.A. REVISTAS FEMININAS TV: TV GLOBO INFO MONEY TV PROGRAMA S.A TV ALJAZEERA CHANNEL TV RECORD Translating Luxury in Management IN 2014 WE ARE PLANNING TO DO SOMETHING DIFFERENT! WE WANT TO DO IN PARTNERSHIP WITH... ATUALUXO 2014 OUR IDEA IS CREATE A NEW FORMAT OF COLLABORATION AND CO-CREATION EVENT WHERE THERE IS NOT A “SPEAKER” AND AN “AUDIENCE” BUT A WORK TEAM, WITH A COMMON OBJECTIVE: THINK ABOUT THE FUTURE, PERSPECTIVES AND CHALENGES OF THE LUXURY MARKET. HOW CONFERENCES NORMALY ARE HOW ATUALUXO 2014 WILL WORK ONE PERSON SHARES OPINIONS GROUP OF PEOPLE WORKING TOGETHER GROUP OF PEOPLE “ABSORB ADVICE” DEVELOPMENT OF REAL KNOWLEDGE WE ARE DECONSTRUCTING THE IDEA OF CONFERENCE PEOPLE HAVE TODAY Translating Luxury in Management ATUALUXO 2014 COLLABORATION + INNOVATION + KNOWLEDGE OBJECTIVES COLLABORATION EXPERIMENTATION INNOVATION WORK WITH A GROUP OF EXPERTS TO DEVELOP NEW WAYS AND THOUGHTS ABOUT LUXURY MANAGEMENT BRING REAL KNOWLEDGE TO THE MARKET BRING INNOVATION TO THE STUDY OF THE LUXURY MANAGEMENT COLLABORATION MCF wants to bring people from diferent backgrounds together at ATUALUXO 2014, from different countries, companies, business models. people to add and share knowledge / information for the same final objective. Translating Luxury in Management ATUALUXO 2014 COLLABORATION + INNOVATION + KNOWLEDGE COLLABORATION + ELABORATION. DISCUSSION GROUPS WORK IN PROGRESS HIGH EXECUTIVES WHAT IS THE NEXT RESEARCHERS CO-CREATION MARKET REPORT BIG MOVEMENT IN THE LUXURY MARKET? BI-ANNUAL INSPIRATION WORKSHOPS CURATED BY MCF CONSULTORIA SPECIALISTS GUIDED DEVELOPMENT COLLABORATION Translating Luxury in Management ATUALUXO 2014 COLLABORATION + INNOVATION + KNOWLEDGE QUESTION TO BE ANSWERED THE WORK GROUP WILL BE ASKED TO WORK ON A BIG QUESTION: WHAT IS AFTER EXPERIENCE? WHAT IS THE NEXT BIG MOVEMENT IN THE LUXURY MARKET? THE DEMANDING ERA? DESIRES OF THE FUTURE: NEW GENERATIONS? Translating Luxury in Management ATUALUXO 2014 COLLABORATION + INNOVATION + KNOWLEDGE PLATFORM To develop this project MCF Consultoria wants to invite the main technology companies (hardware + software), such as , Apple to develop an on-line working platform that allows the work group to develop the proposed questions from around the globe. Translating Luxury in Management THE INTERNET IN BRAZIL Brazil is the third largest country in the world in internet growth and the 5th largest in the world in Internet users growth. Brazilian internet users spend more time online per month on average than those of 8 other Latin American countries measured by comScore. The total amount is 27 hours per month. Social networking sites account for the largest percentage of this time (36%). Translating Luxury in Management THE INTERNET IN BRAZIL INFOGRAPHIC PANORAMA Brazil is the third largest country in the world in internet growth and the 5th largest in the world in Internet users growth. Brazilian internet users... Brazil now has over 76 million people surfing the Internet And more than 38 million Facebook users FACEBOOK DEMOGRAPHICS A network of more than 38 million users, which has mostly women and young people between 18-34 years old. MEN 46% 65+ 7 -15 13 54% WOMEN 54% WOMEN -1 55-64 16 MAJORITY OF 45-54 YOUNG 4 35-4 4 18-2 PEOPLE 18 TO 34 4 25-3 Translating Luxury in Management E-COMMERCE More than 27 million Brazilians have already E-commerce moved over R$ 17 billion in 2011 purchased something online THE INTERNET IN BRAZIL With 76 million Internet users, Brazil has the fifth largest presence on the Internet, accounting for 5º nearly 40% of Internet users in Latin America and 4% of the world. 4% Translating Luxury in Management ATUALUXO 2014 PARTNERSHIP WITH ATUALUXO MCF is known for its successful conferences on luxury management. We see a huge opportunity to work with APPLE in a collaborative par- tnership, developing a brazil-based conference in 2014 to discuss about the Future of the Luxury Market. Translating Luxury in Management and ATUALUXO 2014 APPLE + ATUALUXO 2014 MCF wants to invite APPLE to think Luxury in a PARTNERSHIP different way: CONTENT - We want to create a collaborative platform where APPLE AS A CONTENT SPONSOR: we can work together to plan the future about THEME DEFINITION Luxury. SPEAKERS INVITATION PRODUCT LAUNCH - We are developing a collaborative platform based APPLE EXECUTIVES on technology aiming the co-creation of new ways of thinking about the future of the Luxury market. MAIN SPONSOR APPLE GROUP AS THE MAIN SPONSOR: - We want APPLE group to sign the first ever APPLE BRANDS LUXURY LABORATORY where executives from all DEDICATED SPACE over the world will work to find solutions for future PRODUCT LAUNCH challenges. COMPANY WORLD WORKING MEETING Translating Luxury in Management LUXURY LABORATORY SIGNATURE MCF AND APPLE EXECUTIVES WORKING TOGETHER FOR: DEFINING APPLE MAIN FUTURE STRATEGIES TESTIMONIALS ABOUT US RICARDO SAAD ST. JAMES & MOMA I would like to congratulate you one more time by the incredible event that you made. This time, as I could take a look in the backstage, I was able to understand the hard work that you made to organize something like this and you did it masterfully. It was really an A+! Thank you very much for the opportunity of being with you. It was really a pleasure. I hope we can, somehow, be together again in other opportunity.” STEPHANE TRUCHI IFOP You can be really proud of ATUALUXO! Your energy, your team, the quality of the lectures, the organization, the place, everything about the conference is unique. I learned so much with our South African friends, with the Skywalk experience… I return with some unforgettable images that filled my mind and inspired my thoughts. I met so many interest people. The Brazilian hospitality is not a legend, it is a reality. I received lots of gifts… and my angel and the team took so good care of me. I’m proud of being part of the ATUALUXO family, of being your friend, and having the chance of being part of a unique event. Thank you for inviting me again to the “total Experience” ATUALUXO.” YAFFA ASSOULINE ASSOULINE MEDIA - LUXURYCULTURE.COM You are a truly magician! This 10th MCF anniversary and the third edition of ATUALUXO were a success. Everybody were extremely happy. I loved each second and I came back to Paris very inspired by the presentations and very happy for all the wonderful people I met. Thanks, Carlos, for your sincere generosity.” Translating Luxury in Management ATUALUXO Club is the Relationship Program for the participants/ supporters of ATUALUXO. It was designed to sustain the exercise of ongoing learning and the unequalled networking opportunities, with the charming and passionate touches of those who translate luxury into management. You will find below your individual login and password, which will enable you to access the ATUALUXO CLUB on http://www.atualuxo.com.br/atualuxo-club/noticias. There you will find the presentation materials of ATUALUXO BRASIL 2011 in São Paulo, as well as corporate videos and photos. LOGIN: brsp3002 PASSWORD: 1237 mcfconsultoria.com.br | atualuxo.com.br THANK YOU © ATUALUXO is a registered name and platform under Brazilian law. The Atualuxo 2014 conference concept showed in this presentation belongs to MCF Consultoria e Conhecimento. Any reproduction, copy or modification of this material is prohibited. All rights reserved. Translating Luxury in Management