world-class service
Transcrição
world-class service
WORLD-CLASS SERVICE To deliver a world-class customer experience, every Guest Services staff member completed “We’ve Been Expecting You” training - a hospitality excellence program in partnership with the City of Toronto and Tourism Toronto, specifically focused on welcoming tourists. Guest Services staff that spoke additional languages had them profiled on their nametags. INTERNATIONAL PAYMENT Yorkdale simplified the payment process for Chinese, Japanese and other Asia-Pacific tourists and became the first shopping centre in Canada to accept China UnionPay and JCB. Expanding international payment acceptance to include China UnionPay resulted in $150,289 in Yorkdale gift card sales and the centre also boasted the highest number of China UnionPay activated merchants in any Canadian shopping destination, who achieved $10.5 million in sales. WEB PRESENCE Tourism was added to the main navigation of Yorkdale.com and profiled the centre’s program that was translated into Simplified Chinese, Spanish and Brazilian Portuguese. An international size chart and a listing of the retailers accepting China UnionPay and JCB were also featured. The centre’s responsive website became an important online gateway with 19,076 visits to the tourism page with 9% of total sessions from the UK followed by China at 2.56% - two of Yorkdale’s overseas target markets. Situado no coração da Grande Toronto, Yorkdale é o principal destino de varejo da cidade, ostentando o maior número das principais lojas canadenses e marcas de luxo. Com mais de 250 lojas, Yorkdale é uma experiência única. E é uma experiência de compras que se estende a serviços ao cliente e programas turísticos excepcionais – de manobrista a reservas em restaurantes e muito mais – para assegurar que cada visita a Yorkdale esteja a um mundo de distância de todo o resto. I NTERNATIONAL SI ZE COMPAR I S O N CHA RT CARTÃO VIP VIAJE COM ESTILO O Yorkdale Shopping Centre estende uma calorosa recepção a visitantes internacionais e de fora da cidade* com nosso Cartão VIP Viaje com Estilo. Como portadores do cartão VIP, os clientes desfrutarão de vantagens, privilégios e acesso a ofertas especiais das lojas e restaurantes participantes. Para receber um Cartão VIP Viaje com Estilo, visite os Serviços ao Cliente do Yorkdale. *Visitantes de fora da cidade devem morar fora da Grande Toronto (GTA) ou a 65 km/40 milhas de Yorkdale. Apresente um documento de identidade atual para obter seu cartão. WOMEN’S APPAREL SS 55-66 7-9 4-6 8-10 36-38 40-42 165-170 88-90 XS 44 5 0-2 4-6 32-34 36-38 160-165 84-86 International Korea Japan Canada/US UK / Australia France Italy China XL LM M M 77-88 11-13 8-10 12-14 40-42 44-46 167-172 92-96 15-17 12-14 16-18 44-46 48-50 168-173 98-102 PACOTES DE HOTEL EXCLUSIVO Em parceria com o InterContinental Toronto Centre Hotel, Yorkdale tem o prazer de oferecer um Pacote de Compras exclusivo. 19-21 16-18 20-22 48-50 52-54 170-176 106-110 ത㨑ѢӺЁᖗഄᏺⱘYorkdaleˈᰃᏖݙ᳔དⱘ䳊ଂഎ᠔ˈ 䖭䞠ѥ䲚њ᭄䞣᳔ⱘ㗕⠠ࡴᣓ䮼ᑫঞ༶՜ક⠠DŽ Yorkdaleⱘ䮼ᑫ᭄䞣᳝250ᆊПˈ䌁⠽ԧ偠⣀ϔ᮴ѠDŽ䖭⾡䌁 ⠽ԧ偠䖬ࣙᣀњߎ㡆ⱘᅶ᠋᳡ࡵ ᮙ␌乍Ⳃˈ↨བҷᅶ⊞䔺䅶令ㄝˈ⹂ֱ↣ϔYorkdaleП㸠䛑 ᰃϔϢӫϡৠⱘ㒱㕢ԧ偠DŽ MEN’S APPAREL International Korea Japan Canada/US UK Australia France Italy China XS 90 36-37 160/80A-165/80A S 95 38-39 36 36 36 46 46 165/80A-170/84A M 100 40-41 38 38 38 48 48 175/88A L 105 42-43 40 40 40 50 50 180/92A-185/96A VIP TRAVEL IN STYLE CARD˄VIPϾᗻ࣪ᮙ㸠व˅ Yorkdale Shopping Centre⛁ᗅ䖢䰙ⳕᏖ␌ᅶⱘᚴ乒ˈ ᑊЎࠄᑫ␌ᅶޚњVIP Travel in Style Card˄9,3Ͼᗻ࣪ᮙ㸠व˅DŽ ЎVIPवᣕ᳝Ҏˈ␌ᅶৃҹѿফখϢ⌏ࡼⱘ䮼ᑫঞ令ख़ᦤկⱘ 䇌⼐䘛⡍ᚴDŽབ䳔㦋পVIP Travel in Style Cardˈ䇋ࠡᕔ Yorkdaleᅶ᠋᳡ࡵЁᖗDŽ ⳕᏖ␌ᅶᖙ乏ᰃᴹ㞾Ӻഄऎ˄GTA˅ҹⱘˈሙԣഄ䎱⾏Yorkdale XL 110 44 42 42 225 23 5.5 36 3.5 5 35 230 23 6 36.5 4 5.5 36 235 23.5 6.5 37 4.5 6 37 240 24 7 38 5 6.5 38 245 24.5 7.5 38.5 5.5 7 39 250 25 8 39 6 7.5 40 255 25.5 8.5 40 6.5 8 41 260 25.5 9 40.5 7 8.5 42 265 26 9.5 41 7.5 9 43 270 26.5 10 42 8 9.5 44 Yorkdaleফҹ䫊㘨वⱘᮍᓣ䌁фYorkdaleҷ䞥वDŽℸˈ Yorkdaleഄऎফ䫊㘨वⱘ䮼ᑫℷ ϡᮁࡴˈՓ␌ᅶ㛑ࡴᮍ֓ഄYorkdaleⱘ250ᆊ䮼ᑫ 275 26.5 10.5 42.5 8.5 10 45 280 27 11 43 9 10.5 46 285 28 11.5 44 9.5 11 47 MEN’S SHOES Korea (mm) Japan (cm) Canada/US Europe UK / Australia China / Hong Kong / Taiwan 240 24 6 38 5 38 245 24.5 6.5 38.5 5.5 39 250 25 7 39 6 40 255 25.5 7.5 40 6.5 41 260 26 8 40.5 7 42 265 26.5 8.5 41 7.5 43 270 27 9 42 8 44 275 27.5 9.5 42.5 8.5 45 280 28 10 43 9 46 285 28.5 10.5 44 9.5 47 290 29 11 44.5 10 48 Este pacote é perfeito para escapadas de garotas ou retiros de fim de semana! PROGRAMAS PERSONALIZADOS PARA GRUPOS O Yorkdale tem o prazer de oferecer aos planejadores de viagens em grupo, operadoras de turismo e operadoras de turismo receptivo um programa personalizado para grupos, que pode ser adaptado para atender às necessidades de seus clientes. É uma satisfação oferecer a experiência de compras de luxo definitiva para grupos de todos os tamanhos, e damos as boas-vindas a excursões de compras, delegados de convenções e programas para casais. Para obter mais informações sobre o Yorkdale Shopping Center ou qualquer de nossos programas turísticos, envie um e-mail: [email protected] 䫊㘨 ㊒કᑫ䞠䌁⠽DŽ 220 22.5 5 35 3 4.5 34 O hotel 4 diamantes InterContinental Toronto Centre Hotel está localizado no coração do centro de Toronto, a alguns passos da Union Station. ᳝65݀䞠˄40㣅䞠˅ҹϞⱘሙ⇥DŽ乚পव⠛ᯊˈ䇋ߎ⼎᳝ᬜⱘ䑿ӑ䆕ᯢDŽ 52 52 WOMEN’S SHOES Korea (mm) Japan (cm) Canada/US Europe UK Australia China / Hong Kong / Taiwan Seu pacote de compras definitivo inclui acomodações no InterContinental Toronto Centre Hotel, bufê de café da manha no Azure Restaurant & Bar, um cartão presente de CAD$ 50, manobrista no Yorkdale Shopping Center ou um passe de um dia do metrô para duas pessoas, assim como o Pacote de Boas-Vindas do Yorkdale. 295 29.5 11.5 45 10.5 49 300 30 12 46 11 50 305 30.5 12.5 46.5 11.5 51 Sizes may vary depending on the store and style. Situado en el corazón del área metropolitana de Toronto, Yorkdale es el mejor lugar de la ciudad para hacer compras al por menor, al contar con el mayor número de tiendas y marcas de lujo primarias de Canadá. Con más de 250 tiendas, Yorkdale es una experiencia única. Además, es una experiencia que trasciende las compras al ofrecer programas de turismo y servicios excepcionales a los clientes, desde servicio de estacionamiento hasta reservaciones para cenar, entre otras cosas, para garantizar que cada visita a Yorkdale sea absolutamente singular. TARJETA VIP VIAJE CON ESTILO Yorkdale Shopping Centre da una cálida bienvenida a los visitantes internacionales y de otras ciudades* con nuestra tarjeta de viaje VIP 1 Yorkdale Road, Suite 500, Toronto, Ontario M6A 3A1 Travel in Canada Style. Como titulares de una tarjeta VIP, los clientes disfrutan de beneficios, privilegios y el acceso a ofertas especiales de las tiendas y restaurantes participantes. Para recibir una tarjeta VIP Travel in Style, visite el área de Servicios para visitantes de Yorkdale. ϧѿ䜦ᑫ༫令 YorkdaleϢInterContinental Toronto Centre Hotel㘨ߎњϧѿ Ā䌁⠽༫令āDŽ 䖭ӑ䍙ؐ༫令ࣙњҹϟ乍Ⳃ˖InterContinental Toronto Centre Hotelܹԣϔᰮ˗Azure Restaurant & Barѿ⫼ঠҎ㞾 ࡽᮽ令˗Ӌؐ$50ⱘYorkdaleҷ䞥व˗Yorkdale䌁⠽Ёᖗҷᅶ⊞ 䔺᳡ࡵ ঠҎऩ᮹ഄ䪕⼼˗ҹঞYorkdaleⱘ⼐કࣙDŽ ಯ䪏㑻䜦ᑫInterContinental Toronto Centre HotelԡѢӺᏖ Ёᖗˈ䎱⾏Union StationҙㆁℹП䘹DŽ 䆹༫令ᰃཇߎ␌਼ߎᬒᵒⱘᅠ㕢䗝ᢽʽ ᅮࠊൟಶԧ␌乍Ⳃ Yorkdaleᕜ催݈Ўಶԧ␌ㄪߦᴎᵘǃᮙ㸠⼒ঞᕙ᳡ࡵଚᦤկᅮ ࠊൟಶԧ␌乍Ⳃˈҹ⒵䎇ԴӀᅶ ᠋ⱘϡৠ䳔∖DŽ៥Ӏᕜ催݈Ў⾡㾘ⱘಶԧ␌ᅶᅝᥦ༶ढⱘ㒜ᵕ 䌁⠽ԧ偠ˈᑊ㹋ᖗ䖢ಶ䌁Ҏ ਬǃӮ䆂ҷ㸼ঞྏৡখࡴDŽ *Los visitantes de otras ciudades deben vivir fuera del área metropolitana de Toronto (GTA) o a 65 km/40 millas de Yorkdale. Presente un documento de identificación vigente para obtener su tarjeta. PAQUETES DE HOTEL EXCLUSIVOS En asociación con el InterContinental Toronto Centre Hotel, Yorkdale se complace en anunciar un paquete de compras exclusivo. Su paquete especial de compras incluye alojamiento durante la noche en el InterContinental Toronto Centre Hotel, desayuno bufet para dos personas en Azure Restaurant & Bar, una tarjeta de regalo de Yorkdale por $50, servicio de estacionamiento en Yorkdale Shopping Centre o un pase diario de metro para dos personas, además de un Paquete de bienvenida de Yorkdale. El InterContinental Toronto Centre Hotel de 4 diamantes está ubicado en el corazón del área céntrica de Toronto, a solo unos pasos de Union Station. ¡Este paquete es la escapada o el programa de fin de semana ideal para las chicas! PROGRAMAS A LA MEDIDA PARA GRUPOS Yorkdale se complace en ofrecer a organizadores de viajes colectivos, operadores turísticos y operadores de servicios de recepción un programa a la medida para grupos, que puede personalizarse según las necesidades de sus clientes. Tenemos el placer de ofrecer la mejor experiencia de compras de lujo para grupos de todos los tamaños, y damos una cálida bienvenida a participantes en excursiones de compras, programas para parejas y delegados de congresos. Para obtener más información sobre Yorkdale Shopping Centre o cualquiera de nuestros Programas de turismo, escriba al correo electrónico: [email protected] བ䳔њ㾷Yorkdale䌁⠽Ёᖗ៥Ӏӏԩᮙ␌乍Ⳃⱘ䆺㒚ᚙˈމ䇋 থ䗕⬉ᄤ䚂ӊ㟇˖[email protected]DŽ 1 Yorkdale Road, Suite 500, Toronto, Ontario M6A 3A1 Canada YORKDALE.COM 1 Yorkdale Road, Suite 500, Toronto, Ontario M6A 3A1 Canada TRIPADVISOR Yorkdale established a presence on TripAdvisor, one of the world’s leading travel review sites and resource tools for tourists internationally. The centre encouraged guests to share their experiences online with easel signs and business cards at their Guest Services desks. Over 150 reviews have been received on Yorkdale’s page to date and for each post received the centre personally responded to each user. 2014/2015 CITYPASS Valid 9 Days Beginning Yorkdale was the first shopping centre to participate in Toronto’s CityPASS – a collection of special offers and savings ADULT for the city’s top attractions. Shoppers who spent over $200 in same-day receipts received a Tumi duffle bag or Swarovski pen. The centre had 523 coupon redemptions that generated $207,293 in same-day shopping receipts. This delivered an average expenditure of $396, far surpassing the set objective by +32%! COUPON •Coupon not valid if removed from booklet• Receive a Yorkdale Tumi Travel Duffle or Swarovski Crystalline Pen when you spend $200 or more in same-day receipts.* Monday – Friday 10am - 9pm | Saturdays 9:30am - 9pm | Sundays 11am - 7pm 3401 Dufferin Street, Toronto 416 789 3261 (Located on the Yonge-University-Spadina Subway Line) *Valid March 1, 2014 through March 8, 2016. Limit one gift per Adult CityPass holder, while supplies last. Gift may change without notice. VIP TRAVEL IN STYLE The centre launched a VIP Travel in Style Card that provided out-of-town visitors with exclusive savings and services at participating stores that was translated into Simplified Chinese, Japanese, Brazilian Portuguese and French. The VIP Travel in Style program featured 38 retailers and reached 1,461 out-of-town visitors. 0001 PRESENT THIS VIP TRAVEL IN STYLE CARD AT PARTICIPATING STORES TO RECEIVE SPECIAL OFFERS • Restrictions may apply - see store for details • This card holds no dollar value • Offers valid only at Yorkdale Shopping Centre SHOP & STAY In partnership with the InterContinental Toronto Centre Hotel, Yorkdale created a Shop & Stay Package that was booked by 44 visitors. The exclusive package included: overnight accommodations, valet parking or a subway day pass, $50 Yorkdale Gift Card and a buffet breakfast. EXPLORE THE POSSIBILITIES Welcome to Yorkdale – Canada’s premier shopping destination with more than 250 stores and the largest collection of fashion labels and luxury brands, located in the heart of Toronto. To us, every visitor is a guest. We invite you to explore our special tourist programs and services – GROUP TOURS all designed to ensure each visit is not only enjoyable, but memorable. VIP Travel in Style Card As a valued guest, your clients can expect special treatment. Our VIP Travel in Style Card comes with complimentary services and exclusive offers from participating Yorkdale stores & restaurants. ˬ˽ ;ŹřƌŶŽ˽ƤĴņņ˽ŹČĀČĴƣČ˽ƄıĴŽ˽¿C˽ĀÓŹą˽ƌŶřŐ˽ÓŹŹĴƣÓņ˽ąƌŹĴŐĬ˽ the meet and greet Our Exclusive Collection of Guest Services: Yorkdale is delighted to offer group Tour Operators and ˬ Yorkdale Style Experience - Personal Consultation (booked in advance) ˬ Valet Parking Receptive Operators a customized group experience, which can be tailored to meet the needs of your guests. H It is our pleasure to offer the ultimate luxury shoppingWY experience for groups of every size and we extend ˬ ˬ ˬ ˬ ˬ 50 a warm welcome to shopping excursions, convention delegates and spousal programs. Pre-registered groups will enjoy the following: ˬ Meet & Greet upon arrival ˬ VIP Travel in Style Card for each guest ˬ Shopping Centre Directories (Available in Simplified Chinese & Brazilian Portguese) ˬ Complimentary Motor Coach Parking nearby HWY401 STEP #2: After parking, visit the hotel front desk to register your vehicle and receive a parking pass, which you will need to exit the lot. HWY 427 STEP #3: Please take a few minutes to visit Yorkdale Guest Services to register your group. and pick-up area. The centre attracted 42 Lesley Boughen Tourism & Guest Experience Manager ˬ [email protected] ˬ HW Y7 directories, and a dedicated group drop-off passengers. T H A N K YO U F O R V I S I T I N G YO R K DA L E S H O P P I N G C E N T R E ! We are delighted to have your group visit Yorkdale Shopping Centre today. As you are not registered with us, please follow these easy steps to register your group and access our complimentary motor coach parking: STEP #1: Once you have dropped off your group at the shopping centre, proceed to the Holiday Inn TorontoYorkdale, conveniently located across the street (3450 Dufferin Street). ˬ Tour Operator Benefits organized tour groups representing 1,722 Table Reservations in the Dine on 3 Food Collection Gift Wrapping Complimentary Wheelchairs UnionPay Acceptance JCB Acceptance HWY 401 HWY 427 CUSTOMIZED GROUP EXPERIENCE Did you know that by pre-registering your next group in advance, you are entitled to the following privileges? HWY 7 Contact: LAKE ONTARIO Conveniently located 16km (20 minutes) from Pearson International Airport 5 416 256 5086 TORONTO HW Y a meet & greet, VIP Travel in Style cards, 7/12 HWY their needs. Pre-registered groups received Customized Group Program HWY 27 customized group experiences tailored to 7A 11 HWY tour operators and receptive operators Y HW Y 47 HW HWY 48 Yorkdale offered group travel planners, ˬ˽ :C ˽ĬƌČŽƄŽ˽ÓŹČ˽ĴŐƣĴƄČą˽Ƅř˽ƣĴŽĴƄ˽ÆřŹńąÓņČ˽;ƌČŽƄ˽ČŹƣĴĀČŽ˽ to receive a VIP card. 20-minute direct subway ride from Toronto’s Union Station SHOPPING HOURS Monday – Friday 10am - 9pm | Saturdays 9:30am - 9pm | Sundays 11am - 7pm 3401 DUFFERIN STREET, TORONTO 416 789 3261 YORKDALE.COM • Motor Coach Parking GARDINER EXPRESSWAY • Personalized Meet & Greet ALLEN EXPRESSWAY • VIP Travel in Style Card for each guest DON VALLEY PARKWAY • Tour Operator Benefits We are pleased to offer a customized group experience, which can be tailored to meet the needs of your guests. To discuss your next group program, please contact me directly, or pass along my details to your Tour & Travel Department. I would love to hear from you! PEARSON INT’L AIRPORT Lesley Boughen, Tourism & Guest Experience Manager 416 256 5086 | [email protected] yorkdale.com/tourism YORKDALE.COM TOURISM PUBLICATIONS To heighten top of mind awareness, Yorkdale’s media buy focused on both select international markets and local publications including Where Toronto, Tourism Toronto and Ignite - Canada’s meeting & corporate travel planner magazine. Over 2.5 million gross impressions of awareness were generated among the domestic and international tourist markets, exceeding the set goal by an impressive +66%. Yorkdale’s tourism creative was a consistent extension of the centre’s seasonal brand campaign. WHAT’S NEXT. The latest arrivals. The most sought-after labels. The ultimate destination. DIGITAL ADVERTISING China, UK, Brazil, and Mexico were targeted markets that were reached through digital ads placed on TripAdvisor’s websites and Google to build international awareness. Yorkdale’s digital placement on TripAdvisor achieved an incredible 0.37% - more engagement than most hotel advertisers with a CTR far exceeding the industry average of 0.08%! Google delivered 16,695 total clicks over a 4-week period in April 2014 & 2015. SINA WEIBO & WECHAT Yorkdale was the first Canadian shopping centre to launch Sina Weibo and WeChat accounts. Weibo has 1,080 followers, received over 300 visits with a 5-minute average length of visit and a reach of 10,000. WeChat has secured 313 subscribers since February 2015. TOURISM INDUSTRY Relationships were established within the tourism industry by participating and networking at major conferences/trade shows including: Canadian Tourism Commission’s RendezVous, Active America China and CITAP. Collectively, they resulted in a total of 72 one-to-one appointments with key international, domestic and receptive tour operators. Yorkdale also hosted 8 Familiarization Tours reaching 106 influential Chinese, Japanese, UK and European tour operators to experience the shopping centre first-hand. Como um cliente especial da Soft Travel, o Yorkdale Shopping Centre lhe deseja boas vindas a Toronto! Apresente este voucher no Yorkdale Guest Services e receba um cartão VIP Travel. Como este cartão você tera acesso a ofertas exclusivas das lojas e restaurantes participantes do Yorkdale. Com 250 lojas, o Yorkdale Shopping Centre é o principal destino de compras do Canadá e está convenientemente localizado a apenas 20 minutos da Union Station, no centro de Toronto. Segundas as Sextas 10:00hrs – 21:00hrs Sábados 9:30hrs – 21:00hrs | Domingos 11:00hrs – 19:00hrs 3401 Dufferin Street, Toronto 416 789 3261 (Localizado na Linha de Metro Yonge-University-Spadina) YORKDALE.COM OTMPC PARTNERSHIP Yorkdale was featured in Ontario Tourism Marketing Partnership Corporation’s (OTMPC) integrated China Marketing Campaign, to leverage their $800,000 microfilm that promoted Ontario and its attractions. The film premiered at the Beijing Microfilm Festival and on 482 Chinese TV stations. The film was supported by a dedicated Chinese webpage featuring a Yorkdale “Sensory Wall” that led to the centre receiving over 4,053 unique visits, 4,086 shares, 1,326 click-thrus to Yorkdale.com, 4,257 views of the centre's video and 2,936 downloads of tourism info by affluent people living in China. Yorkdale video featuring Chinese Actor Huan Xuang, which received 4,257 views. ACHIEVEMENTS Yorkdale’s groundbreaking tourism program allowed the shopping centre to welcome an increased number of international and domestic tourists while delivering an impressive ROI of 70% in its first 17 months. The centre’s efforts have been applauded by the tourism industry. Yorkdale has also been recognized by TripAdvisor with their prestigious Certificate of Excellence for having an overall “excellent” rating, consistently receiving great reviews from travellers and replying to all posts. This distinction is received by less than 20% of attractions. “The Ontario Tourism Marketing Partnership Corporation was pleased to partner with Yorkdale Shopping Centre on the ‘Mission Ontario’ China marketing campaign and various other marketing activities to promote Ontario as a tourism destination. Yorkdale is clearly consumer focussed, especially when it comes to visitors from outside Ontario. Shopping is a key activity for many tourists and the Yorkdale shopping experience is definitely a highlight for visitors.” Ronald Holgerson, President and CEO, Ontario Tourism Marketing Partnership Corporation “Yorkdale Shopping Centre has been an active member of Tourism Toronto. Yorkdale has fully recognized that shopping is a primary activity for visitors from all countries and by implementing specific tourism programs Yorkdale has proven a leader in providing an exceptional guest experience to visitors.” Roseanne Longo, Vice-President International Leisure Trade Sales - Tourism Toronto
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