wsis forum 2016

Global Kids Online - Children's Rights in the
Digital Age
The Kids Online survey in Latin America
Alexandre Barbosa, PhD
WSIS FORUM 2016
Geneva | 2nd – 6th of May 2016
A evolução da Internet no Brasil
26 de março de 2009 – São Paulo
What is the importance of measuring the
access and use of ICTs by children in
Latin America?
A evolução da Internet no Brasil
26 de março de 2009 – São Paulo
BACKGROUND DATA
LATIN AMERICA
q 
Population demographics:
o 
o 
q 
Age/sex structure
Literacy rates
Access and use of ICTs:
o 
o 
o 
Internet access in households / Mobile Internet
Internet users
Media information literacy
Child Online Protection
Policy Agenda
q 
Protection
q  Participation
q  Provision
A evolução da Internet no Brasil
26 de março de 2009 – São Paulo
Measurement matters to many actors…
for different reasons…
Measurement
Agenda
Policy
Agenda
A evolução da Internet no Brasil
26 de março de 2009 – São Paulo
ICT HOUSEHOLDS SURVEYS IN BRAZIL
OVERVIEW
o  Focus Groups
o  Cognitive Interviews
o  In-depth Interviews
o  Capacity building
o  Public debates
o  Recommendations
for policies
Data
Analysis
Qualitative
methods
Rec. for
Policies
o  Dataset
o  Capacity Building
Quantitative
methods
o  Households
Surveys
Publications:
Methodological Report
Data Analysis Report
Articles
A evolução da Internet no Brasil
26 de março de 2009 – São Paulo
ICT HOUSEHOLDS & KIDS ONLINE
SURVEYS
Access to ICT in Households
q  Use of Computer and Internet (devices, location
and frequency of use)
q 
General
Population
q 
ICT skills and online activities
q 
Use of e-gov
Use of e-commerce
q  Use of mobile devices
q 
q 
9-17 y.o.
Internet Users
q 
Intention to purchase devices and services
Internet usage profile (devices, location and
frequency of use)
q 
ICT skills and online activities
q 
Social networking
q 
Parental mediation
q 
Consumption and advertising
A evolução da Internet no Brasil
26 de março de 2009 – São Paulo
What is the context of Internet use by
Brazilian children?
(Background data from Households Surveys)
A evolução da Internet no Brasil
26 de março de 2009 – São Paulo
BACKGROUND DATA
ICT HOUSEHOLDS SURVEY
INTERNET
USERS
INTERNET USE
MOBILE DEVICES
% of population
60
100
% of population
80
60
40
34
39
41
46
51
49
55
40
20
20
0
2008
2009
2010
2011
2012
2013
94.2
millions of Internet
users."
2014
0
2008
2009
Internet users
2010
2011
2012
2013
Internet users via mobile phone
Internet access thru mobile
devices is growing faster than
fixed access."
Source: CGI.br ICT Households Survey 2014.
A evolução da Internet no Brasil
26 de março de 2009 – São Paulo
2014
BACKGROUND DATA
ICT HOUSEHOLDS SURVEY
INTERNET
USERS
57
54
34
29
54
Average general
population
40
AREA
GENDER
Source: CGI.br ICT Households Survey 2014.
AGE
60 OR ABOVE
45 TO 59
35 TO 44
25 TO 34
16 TO 24
10 TO 15
FEMALE
MALE
RURAL
URBAN
15
TOTAL
60
21
20
A
55
100
80
69
B
59
80
C
55
83
DE
74
96
0
SES
* Available at: http://cetic.br/pesquisa/domicilios/.
A evolução da Internet no Brasil
26 de março de 2009 – São Paulo
The ICT Kids Online Survey Brazil
some relevant findings
Devices
Frequency
Parental Mediation
Skills for safe use of Internet
Location
140 indicators (Children and Parents / legal guardian)
Disaggregated by geographical region, sex, age range, level of education,
socioeconomic status, household income.
A evolução da Internet no Brasil
26 de março de 2009 – São Paulo
ACCESS TO THE INTERNET
Devices used to go online
100 (%)
82
80
60
Devices
71
53
2013
56
41
2014
36
40
32
16
20
11
12
3
5
0
Mobile phone
Desktop computer Portable computer
Tablet
Videogame
Television
Source: CGI.br ICT Kids Online Brazil Survey 2014.
A evolução da Internet no Brasil
26 de março de 2009 – São Paulo
ACCESS TO THE INTERNET
Frequency of Internet use
Frequency
100 (%)
81
80
Every day or almost every
day
63
60
At least once a week
47
38
40
At least once a month
27
20
10
5
0
2012
8
2
2013
13
4
2
Less than once a month
2014
Source: CGI.br ICT Kids Online Brazil Survey 2014.
A evolução da Internet no Brasil
26 de março de 2009 – São Paulo
ACCESS TO THE INTERNET
Location of Internet use
100 (%)
80
73
68
2012
60
57
60
40
Location
Private use issues
81
54
54
49
45
40
38
42
35
34
2013
37 38
26
22 22
18
20
35
17
2014
7
0
Shared place Child's own
at home
bedroom
Relatives'
home
Friends' home On the move
School
Cybercafé
Public library,
telecenter or
other public
space
Source: CGI.br ICT Kids Online Brazil Survey 2014.
A evolução da Internet no Brasil
26 de março de 2009 – São Paulo
Contributions to the policy and research
agenda.
A evolução da Internet no Brasil
26 de março de 2009 – São Paulo
POLICY AND RESEARCH AGENDA
Consumption and exposure to advertising (2013-2015)
Academic and public debate on exposure to online
advertising and advertising regulation in Brazil.
A
Children’s exposure to
advertising
B
Children’s perception on
online advertising
C
Parents’ perception on their
children’s exposure to online
advertising
Exposure to advertising
on the Internet
Asking for products
Online gaming
Interaction with adverts on
the Internet
Perception about brands
and products
Online consumption
A evolução da Internet no Brasil
As informações contida neste documento são de propriedade intelectual exclusiva do NIC.br / CETIC.br
26 de março de 2009 – São Paulo
POLICY AND RESEARCH AGENDA
Other topics of interest
q 
Inclusion of new topics of research:
o  Intolerance debate: hate speech, racism, sexism, homophobia (and other
discrimination-related behaviors).
q 
Support to and conduction of qualitative studies:
o  Support to a qualitative study on child advertising conducted by the
Federal University of Ceará in cooperation with the Ministry of Justice.
o  Comparative study on ICT and Gender between Brazil and Argentina, in
cooperation with FLACSO – Latin American School of Social Sciences.
A evolução da Internet no Brasil
26 de março de 2009 – São Paulo
COMPARATIVE STUDIES
ICT Kids Online Brazil
Barbosa, A., O’Neill, B., Ponte, C., Simões, J.A., and
Jereissati, T. (2013). Risks and safety on the internet:
Comparing Brazilian and European children. LSE,
London: EU Kids Online.
Sozio, M. E. ; Ponte, C. ; Sampaio, I. V. ; Senne, F. J. N. ;
Olafsson, K. ; Alves, S. J. Z. ; Garroux, C. (2015) . Children
and Internet use: A comparative analysis of Brazil and
seven European countries. EU Kids Online, v. 1, p. 1-19.
A evolução da Internet no Brasil
26 de março de 2009 – São Paulo
PRODUCING DATA FOR
POLICIES AND RESEARCH
A evolução da Internet no Brasil
26 de março de 2009 – São Paulo
Kids Online survey in Chile
A evolução da Internet no Brasil
26 de março de 2009 – São Paulo
OVERVIEW OF THE PROJECT
KIDS ONLINE CHILE
QUANTITATIVE APPROACH
QUALITATIVE APPROACH
Kids Online theoretical model
and research tools
Qualitative research using
qualitative Kids Online Toolkit
q 
q 
q 
Institutions involved:
q 
Research questions:
o  Academia: PUCV, PUC, University of Chile
o  Problematic situations
o  Gov’t: Ministry of Education
o  Opportunities
o  Int’l Organizations: Unesco and UN ECLAC
o  Mediation
Coverage and sample size:
o  Nationwide
Focus group and in-depth
interview:
o  Probabilistic sample: 1,000 cases
o  Parents (in-depth interviews)
Methodological framework:
o  Teachers (in-depth interviews)
o  Surveys review: EU Kids, Brasil Kids, Net Children Go
o  Adolescents: 14-17 y.o. I + FG
Mobile, GKO.
o  Experts review (25 experts from Chile, Brasil, Portugal,
Uruguay, Netherlands)
o  Coordination with partners: Brazil, EU Kids and GKO
(core questions, priorities, translation, etc.)
q 
q 
International :
o  Uruguay, Colombia, Brasil
o  Other countries considering to
participate (Costa Rica, Ecuador)
A evolução da Internet no Brasil
26 de março de 2009 – São Paulo
CURRENT STATUS
KIDS ONLINE CHILE
2
1
COGNITIVE
INTERVIES
q 
3
4
PILOT
FIELD WORK
(MAY, 2016)
(JULY, 2016)
REPORT – DATA
ANALYSIS
(MARCH, 2017)
LATIN AMERICA NETWORK:
o Next meeting: Sao Paulo, 20th June 2016.
o Network development (to be defined).
o Qualitative research (2016-2017).
o Qualitative research: Uruguay, Chile, Brazil, Colombia.
o Quantitative research: Chile, Brazil.
o Report: Uruguay, Chile, Brazil, Colombia, Ecuador, Costa Rica.
A evolução da Internet no Brasil
26 de março de 2009 – São Paulo
Kids Online survey in Argentina
A evolução da Internet no Brasil
26 de março de 2009 – São Paulo
OVERVIEW OF THE PROJECT
KIDS ONLINE ARGENTINA
Argentina
Kids Online
Quantitative
Probabilistic sample
Sample
1,106 children and adolescents
between 13 and 18 y.o., residents of
large urban centers (cities of over
500,000 inhabitants)
National Sample.
Socio-economic level: 2% high; 37%
médium; 61% low.
Qualitative
8 focus groups
Children and adolescents between 13
and 18 years, from the city of Buenos
Aires and Province of Buenos Aires.
4 focus groups
Parents of children and adolescents
between 13 and 18 y.o., from the city of
Buenos Aires and Province of Buenos
Aires.
Duration
Average 35,25
Mín 15; Máx 65.
1:30
Data
collection
Household: face to face interviews
Focus group
Field work
October 2015.
February / March 2016.
Data Analysis November 2015.
March 2016.
Field work
Ipsos
MBC Mori
A evolução da Internet no Brasil
26 de março de 2009 – São Paulo
CURRENT STATUS
KIDS ONLINE ARGENTINA
Argentina
Kids Online
Results
Report
Quantitative
Qualitative
December 2015.
March 2016.
Report finalized
Report finalized
Stakeholder roundtables (march 2016)
Government: Ministry of Education, Modernization, Cience, Culture & Youth
Social
Private Sector: Facebook, Google, Microsoft, Samsung, The Walt Disney
Company, Cablevisión, Claro, DirecTV, Fundación Telefónica, Mundo Gaturro,
Nextel, Taringa y Telecom Argentina.
Civil Society & Academia
Final integrated report English & Spanish
Next steps
Next steps
Launching event
Integral Communication Campaign
A evolução da Internet no Brasil
26 de março de 2009 – São Paulo
Thank you!
www.cetic.br
[email protected]
@ComuNICbr
Facebook.com/nic.br
A evolução da Internet no Brasil
26 de março de 2009 – São Paulo