20 - Mecânica

At the edition that celebrated the 50 years of the Mechanics’
International Show, the largest industrial show in Latin America,
Reed Exhibitions Alcantara Machado brought to the Anhembi
Exhibitions Center, from May 11 to 15, 1945 exhibitors in
79,000m² of exhibitions.
The challenge of the 2010 Mechanics was the selection and qualification of the visiting audience and the
result was the presence of 105,851 visitors going beyond the exhibitors’ expectations.
This show’s edition also held the Mechanics International Symposium, which had 15 lectures given by
important national and foreign executives, governmnent representatives and technical experts from the
segment
The 2010 edition also counted on the implementation of My event, a tool that enables better planning of the
show visitation, scheduling meetings with exhibitors and making it easier to find new products.
Take a look at the 2010 data and results on the Post Show Report and make sure you participate in the 2012
show.
Liliane Bortoluci
Show Manager
Brazilian Association of the Machinery and Equipment Industry
1,945 exhibitors
93% are pleased with their participation
84% are likely to return for Mecânica
2012
“It is the most significant business’ portal of the segment”
Exhibitors’ Statements
84% Say the Mechanics brings many business opportunities.
79% State the event provides the best networking opportunities
87% State that participating in the Show is a wat to attract new
customers.
“This event is an excellent opportunity to reinforce the company’s brand and the
products, in addition to providing new contacts with potential clients.”
Statements
“Mechanics enables obtaining several solutions to a company, which is great. This
show was amazing, with diversity of qualified audience, which means we have
received clients and potential purchasers from several industrial segments. We were
very optimistic about the event’s success, and our goal, even being high, was
attained.
The event is responsible for 70% of the opportunities in new businesses.
Alberto Crespo, sales and marketing director of Aalborg Industries
“This Mechanics’ edition showed an excellent professionalization level in all senses. The
show was a place for businesses, being an exceptional opportunity for marketing and
prospection. The resuming of the industrial segment was noticeable, with a highly
qualified audience, interested in taking technological solutions to their companies and
industries. Our portfolio on the first three months of the year was 22% larger than in the
same period last year, and with the sucess of our participation at the show this
percentage is likely to reach 30% in the first semester compared to the six first months of
the previous year.”
Eduardo Trevisan, marketing and international sales manager of DEB’MAQ
Visitor profile
105,851 professionals attending the show
67 visiting countries
5 times more CEOs attended the event in
2010 compared to the previous edition
82.8% of the visitors are directly connected to
the purchasing process
“The show is very busy with an audience interested in learning
our company’s novelties.”
20% of the visitors come from other places than the
State of São Paulo
97% are pleased or fully pleased with the
event
70% of the visitors consider it is extremely
important to attend the show to get to know new
products
51% of the visitors attend the show to get to know
the industry trends
Conference
The congress was divided into 3 days of lectures focused on: economy, finances and
businesses, company management and technology and innovation.
LECTURING COMPANIES
A.R. Lima Consulting
ABIMAQ
Autodesk
Azevedo Sette Advogados
Azul Linhas Aéreas
BNDES
CVC Turismo
Festo
Min. da Ciência e Tecnologia
Mueller
Questto Design
Rhodia
Romi
Walmart
Wittgas
Marketing Campaign
6,618,154 hits:
 35 Marketing emails
 20 Media Partners
 40 Ads
 14 Banners
 500,000 invitations
 200,000 stickers
 8,000 posters
 Online Invitation
 Congress Folder
 New logo
 Map your Show
PR Campaign
The MECHANICS 2010 Press Room registered the attendance of 207 communication
professionals:
59 press service members;
27 support professionals;
15 protographers
106 journalists.
Newspapers
DCI, Brasil Econômico, Diário do
Grande ABC, Gazeta de São Paulo,
Diário de São Paulo, O Estado de S.
Paulo
Radio
Bandeirantes
News Agencies
IG, Usinagem Brasil,
Coisas de Agora, Metálica, Indústria
Brasileira
TVs
Cultura, Globo (Pequenas Empresas
Grandes Negócios), Feiras &
Negócios, Radar Television
Specialized Magazines
O Mundo da Usinagem, IdeaNews, Infomotor,
Reportero Industrial (Colômbia), Brasil Mineral,
Corte e Conformação de Metais,
Maquinas y Equipos (Argentina), Meio Filtrante,
Máquinas e Metais, NEI, Metal Actual
(Colômbia), Metalworking News (África do Sul),
Parafuso, IPESI Metal-Mecânica, P&S,
Mecatrônica Atual, Embanews, Feedback,
Balcão Automotivo, MIES, Revista da Madeira,
Petro&Química,
Fundição & Serviços,
Guia do Profissional de Plástico, Plástico
Industrial, Biodiesel, Funilaria e Pintura, Química
& Derivados, Cadware, Design Gráfico,
Embalagem & Tecnologia, Mundo Cerâmico,
Controle & Instrumentação, Engenharia,
Siderurgia Brasil
We are waiting for
you on 2012!
International Mechanics Show
May, 2012
Anhembi Exhibitions Pavillion
Contact
Show Manager
Liliane Bortoluci
[email protected]
Phone number: (11) 3060-5023